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Flooring The Consumer Blog

Exploring the Customer Experience In-Store & Online

Tallying Up 7 Persuasive Content Marketing Resources

Posted by Christine B. Whittemore on Mar 21, 2016 8:30:00 AM

This is a 9 minute read.

Have you noticed references to #persuasion around you? I have and decided on tallying up several of these resources to become more attuned to persuasive content marketing.

Consider this a reference of sorts. You'll find below a recap of highlights from these 7 persuasion resources. I encourage you to visit them directly as each includes examples and visuals worth experiencing.

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Topics: customer experience, content marketing, email marketing

How To Create Persuasive Email Marketing With Nancy Harhut

Posted by Christine B. Whittemore on Feb 1, 2016 8:30:00 AM

This is a 8 minute read.

Persuasion matters in business. How effective we are at it reflects how well we understand the needs of others and communicate that understanding. As marketing communications shift online, knowing how to create persuasive email marketing becomes critical for business success.

Nancy Harhut, whose insights inspired How To Write A Persuasive Email, is an award-winning marketing and advertising executive and persuasion expert. She knows firsthand the benefits of applying the science of human behavior to online marketing.

Nancy shares her expertise in this blog interview.

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Topics: customer experience, content marketing, email marketing

Provoke Creative Content Marketing With Lateral Thinking

Posted by Christine B. Whittemore on Jan 26, 2016 8:30:00 AM

This is a 6 minute read.

If you've been doing content marketing for any period of time, chances are you've hit at least one wall where you're left wondering how will you ever publish another piece of content let alone a remarkable one... Consider breaking through that wall using lateral thinking to get back to generating creative content marketing.

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Topics: content marketing, innovation

StoryTelling The Business Way With Ron Ploof

Posted by Christine B. Whittemore on Dec 1, 2015 8:30:00 AM

This is a 6 minute read.

I need to share a business story with you about storytelling the business way. It starts out this way...

Once upon a time, there was a really gifted storyteller. His name was Ron Ploof. Every day he found a reason to tell stories to help others understand things better. Then one day, he decided to take on Project Lizzie to tell the story of someone who lived 100 years ago based on 99 postcards. Because of that, he connected the dots between his own storytelling story.

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Topics: customer experience, content marketing

Steve Rubel Talks Inbound Content Challenges at #INBOUND15

Posted by Christine B. Whittemore on Oct 12, 2015 8:30:00 AM

This is a 8 minute read.


Wondering how to deal with the biggest inbound content challenges facing us? According to Steve Rubel, the solution is to Communicate in Constellations: Connect the Dots. See the Bigger Story.

As he explains, 

"One of the most critical issues facing marketers today is the sheer proliferation of content... [It} is only going to get harder to reach and connect with increasingly distracted audiences..."

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Topics: inbound marketing, content marketing

Content + Context For Customer Relevance and Relationship

Posted by Christine B. Whittemore on Sep 24, 2013 11:08:00 PM

This is a 4 minute read.

Have you noticed that there's more stuff than ever being pushed out via email, blog articles, social updates, etc. that pretends to be about customer relevance when it's really just content without relevance or context?

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Topics: customer experience, content marketing

Why Customers Want Transparency: Example Healthcare

Posted by Christine B. Whittemore on Feb 26, 2013 11:10:00 AM

This is a 3 minute read.

Do you enjoy having the wool pulled over your eyes when you are shopping, while trying to make an informed purchase decision? I don't and suspect you don't either. That's why I want to explore why customers want transparency using a recent healthcare example.

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Topics: customer experience, content marketing

Does Your Content Marketing Have a Point-of-View? Patagonia's Does.

Posted by Christine B. Whittemore on Feb 19, 2013 10:58:00 AM

This is a 3 minute read.

Want to experience remarkable content marketing? Check out a company with a strong point-of-view, willing to express it using digital media: Patagonia. The end result makes for an engaging and  memorable customer experience!

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Topics: customer experience, content marketing