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Flooring The Consumer Blog

Exploring the Customer Experience In-Store & Online

Steve Rubel Talks Inbound Content Challenges at #INBOUND15

Posted by Christine B. Whittemore on Oct 12, 2015 8:30:00 AM

This is a 8 minute read.


Wondering how to deal with the biggest inbound content challenges facing us? According to Steve Rubel, the solution is to Communicate in Constellations: Connect the Dots. See the Bigger Story.

As he explains, 

"One of the most critical issues facing marketers today is the sheer proliferation of content... [It} is only going to get harder to reach and connect with increasingly distracted audiences..."

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Topics: inbound marketing, content marketing

7 Customer Experience Insights from Charity: Water

Posted by Christine B. Whittemore on Oct 23, 2013 9:23:00 AM

This is a 6 minute read.

Are you familiar with Charity:Water? Founded in 2006, the organization has reimagined how donating money for a worthy cause (in this case, ensuring that clean water is available to all) is done.

Having recently created a Charity:Water campaign in honor of my dad, I was struck with how intuitively friendly, talk worthy and fun Charity:Water has made giving and contributing to a cause. In fact, I came up with 7 customer experience insights for you to consider for your business - whether it's a charity or not.

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Topics: inbound marketing, customer experience