simple-marketing-now-logo.png
Simple Marketing Now is HubSpot Certified
Flooring The Consumer Blog

Exploring the Customer Experience In-Store & Online

Bathrooms Affect Retail Experience Say Studies

Posted by Christine B. Whittemore on Jul 24, 2017 8:30:00 AM

This is a 9 minute read.

Were you aware that bathrooms affect the retail experience? A clean bathroom encourages shoppers to linger and return whereas a lousy one repels them. And, depending on the business, the lousier the state of the bathroom, the more lethal the consequences.

Read More

Topics: customer experience, retail experience

How Location Makes For Great Customer Experience: David R. Bell at #BRITEConf

Posted by Christine B. Whittemore on Mar 27, 2015 8:30:00 AM

This is a 6 minute read.

Whether you are a physical retailer or an ecommerce based one, location matters. That's according to  David R. Bell from Wharton, author of Location is (still) everything: why the real world matters for e-commerce, who presented findings from his book at #BRITEconf 2015. Note, though, that it's location with a twist: think location of the customer.

Read More

Topics: retail experience

Digital Marketing Brings Your Business To Life!

Posted by Christine B. Whittemore on Feb 4, 2015 8:30:00 AM

This is a 4 minute read.

Wondering how to breathe new life into your store or business? One solution is through digital marketing so your business can come alive for those who start their purchase journey online. Here are my thoughts on this topic.

Reenergize your store with digital marketing

By Christine B. Whittemore

Have you considered how digital marketing – which includes social elements – reenergizes the retail store experience?

Read More

Topics: retail experience, Digital Marketing

Retail Experience POV: What Does Your Brand Stand For?

Posted by Christine B. Whittemore on Apr 10, 2014 9:27:00 AM

This is a 4 minute read.

I like to focus on the retail experience because it represents the ultimate opportunity to bring together the visual, service, relationship, product, logistical, creative elements and more available to a business to create a one-of-a-kind, memorable and talk-worthy segment of time for customers.

(For additional perspective, see To Get More Business, Design Your Experience For Consumers.)

Good retail experiences have nothing to do with blandness. Rather, they embody a strong point of view (POV) that can't possibly be forgotten or confused with another. They bring your brand to life and keep it alive in people's minds and hearts.

Read More

Topics: customer experience, retail experience

Duane Reade Customers Want Therapy from Retail Experience

Posted by Christine B. Whittemore on May 15, 2013 12:51:00 PM

This is a 4 minute read.

If you've spent time in New York City, you're probably familiar with Duane Reade, the drugstore chainYour memories of that drugstore chain may be similar to mine: intensely utilitarian, not necessarily fun and certainly not a destination for relaxation or therapy. Not exactly the kind of retail experience to inspire, engage or generate much enthusiasm for.

Read More

Topics: retail experience, Digital Marketing

To Get More Business, Design Your Experience For Consumers

Posted by Christine B. Whittemore on Oct 1, 2012 9:45:00 AM

This is a 3 minute read.
Read More

Topics: customer experience, retail experience, FCW

Retail Experience in the News - 9/7/12

Posted by Christine B. Whittemore on Sep 7, 2012 10:30:00 AM

This is a 3 minute read.
This issue of  Retail Experience in the News for 9/7/12 includes research reports about shopping consumers, nifty retail ideas - including two from IKEA and ideas on how to combat showrooming.  

Happy reading!

Read More

Topics: retail experience, In the News

Hot Retail Experience News for 8/17/12!

Posted by Christine B. Whittemore on Aug 17, 2012 12:00:00 PM

This is a 3 minute read.

Do you agree that not all consumers are created equal? Guess how Jetblue handles whiners? Do your old customer service ways still work?

Read More

Topics: customer experience, retail experience, In the News

How IKEA Creates an Apple-Like Retail Experience

Posted by Christine B. Whittemore on Aug 13, 2012 9:45:00 AM

This is a 3 minute read.

In his book The Apple Experience: Secrets to Building Insanely Great Customer LoyaltyCarmine Gallo refers to Apple's Five Steps of Service.

More specifically,

Approach customers with a personalized, warm welcome.

Probe politely to understand all the customer's needs.

Present a solution for the customer to take home today.

Read More

Topics: retail experience, customer loyalty

Retail Experience Highlights - 8/10/12

Posted by Christine B. Whittemore on Aug 10, 2012 5:35:00 PM

This is a 4 minute read.
Read More

Topics: retail experience, In the News