In anticipation of next week's Thanksgiving holiday, here are Retail Experience in the News links and resources for 11/18/11!
Retail Experience Ideas
Barneys emphasizes malleable New York personalities through catalog - NYC resident models, bound catalogs with thick paper
From Fast Company: The Brands That Survive Will Be The Brands That Make Life Better. A new study of consumer engagement finds that companies that aren’t making a difference—to the world and to consumers—aren’t going to be around much longer. Instead of just making your product incrementally better than the competitor, you need to create impact.
Mobile Powering More Holiday Shopping 'Trips' [ZMOT at work]
Integrating Online/Offline Retail Experiences
JC Penney Introducing Foursquare, QR Promos for Holiday Angels programs
Customer Service and the Retail Experience
Which of these stories do you find most intriguing? Are you seeing similar patterns in your business? Let me know in the comments.
Thanks for reading!
Oh, and Happy Thanksgiving for readers in the U.S.!