Simple Marketing Now is HubSpot Certified
The Social Flooring Blog

The Social Flooring Index Blog

Tile Industry at Coverings 2012 via Tweetup, Twitter Chat, Trends

Posted by Christine B. Whittemore on Thu, Apr 26, 2012

This is a 3 minute read.

Tile Industry Does Twitter at Coverings 2012

As you [may] know, the purpose of the Social Flooring Index Blog is to monitor the social state of the flooring industry. What's fascinating is experiencing firsthand how different segments within the flooring industry have embraced social media, Twitter and the resulting relationship building. Based on Coverings 2012, the Tile Industry remains at the forefront.

I say remains because my first flooring taste of this kind of socially generated connecting and networking took place during another Coverings in 2010 [for details, read Meetups and Tweetups: Building Community] when a Tweetup took place.

Fast forward to 2012 and the setting is greatly enhanced [see Online Marketing Tips from Coverings Central 2012], but the interactions are just as intensely social and educational, and the new relationships are just as intense.

For example, check out Todd Vendituoli's writeup on the Avente TileTalk Blog about tile industry trends from Coverings in Tile from Around the World - Coverings 2012.

In the photo above, Bill BuyokPaul Anater and I reconnected during the 2012 Coverings Tweetup. Photo courtesy of our bartender who was thrilled to pieces to have had his photo [see Bill's finger pointing to a specific tweet on the large screen] shared on Twitter.

Hats off to my friends Buck and Dana Collins who participated in the Coverings 2012 Installation Showcase and who documented in marvelous detail their intense tile installation of Grant Gribble's design for this bathroom.

  • Collins Tile and Stone is ready for Coverings 2012
  • Collins Tile and Stone Crew headed to Coverings 2012
  • Collins Tile and Stone Crew Arrive at Coverings 2012
  • USG Corporation products installed on Day One
  • Great progress being made on Day 2 of the Showcase
  • Coverings 2012 Installation Design Showcase - Day 3
  • Day 3 complete at the Coverings 2012 Installation Design Showcase
  • Day 4 of the Coverings 2012 Installation Design showcase is complete! 
  • Coverings 2012 Installation Design Showcase is complete

(Added 3/29/2015 - sadly the articles above are no longer available.)


TalkContract [thanks, Emily!] shares these wonderful images in Coverings 2012.

If you truly want to experience tile industry trends shared during Coverings 2012, check out the Transcript from #KBTribeChat from Coverings 2012 - you can see us hard at work sharing tile trend insights in the images above. 

During that session, the following Pinterest Boards capturing visual highlights from the show were shared:

If you were at Coverings, what did you see that intrigued you? Did you take part in the social interaction? Which were your favorite moments?

Topics: tile industry, B2B Social Media

Leave a Comment:

Subscribe to Email Updates

Recent Posts

Download 10 Tips for Getting Started With Social Media