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Remarkable Customer Experience, Pike Place Fish Market Style

Posted by Christine B. Whittemore on Jun 11, 2012 9:45:00 AM

This is a 4 minute read.

Pike Place Fish Market has spawned (!) at least two different motivational approaches for delivering a remarkable customer experience.  One has to do with Flying Fish Presentations; the other with the Fish! Philosophy which Sandy Smith [whom you may remember from Getting More Customers By Articulating Expectations: Sandy Smith] described during a presentation to NTCA 5-Star Contractors.

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Topics: customer experience, innovation

How To Develop Breakthrough Business Marketing Ideas: Brite'12

Posted by Christine B. Whittemore on May 9, 2012 9:45:00 AM

This is a 3 minute read.

I'm always on the lookout for innovative business marketing ideas, ones that simplify or solve problems, that breakthrough humdrum routines. Columbia Business School's BRITE '12 Conference did that with Julie Cottineau's presentation titled 5 Strategies for Successful Entrepreneurial Branding.

Julie Cottineau, founder of BrandTwist, was immersed in breakthrough business marketing ideas as vice president, brand, Virgin USA. Her focus at BrandTwist is challenging perspectives to come up with unexpected solutions, juxtaposing two brands - for example - twisting their essence together to generate a fresh take.

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Topics: brand marketing, innovation

Loyalty Loop Means You Get More Customers: L'Oreal at BRITE 12

Posted by Christine B. Whittemore on Apr 10, 2012 9:45:00 AM

This is a 3 minute read.
In his  BRITE '12 presentation titled A New Path to Purchase, Moving at the Speed of DigitalMarc Speichert, Chief Marketing Officer, L'Oreal USA, used the 'loyalty loop' to demonstrate how Dermablend, a L'Oreal brand, raised awareness with customers using digital tools. 
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Topics: brand marketing, customer loyalty, innovation

Business Innovation Inspired By Extreme Foreignness

Posted by Christine B. Whittemore on Mar 13, 2012 9:45:00 AM

This is a 3 minute read.
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Topics: B2B Social Media, innovation, How Do I Get Started?