Content Talks Business Blog

Is Your Website Mobile Friendly? If Not, Consider Responsive Design.

Posted by Christine B. Whittemore on Apr 29, 2015 8:30:00 AM

This is a 4 minute read.

How mobile friendly is your website? Have you tried to Google yourself from a mobile device? If you didn't like what you saw, it may be time to consider responsive design for your website.

Why Bother With Being Mobile Friendly?

Perhaps you've not thought much about mobile devices and your website. If you haven't, you need to since, as of 4/21/15, Google has implemented a search algorithm change that preferentially supports mobile friendly websites. (Also see Google’s “Mobilegeddon” is on its way.)

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Topics: website redesign

What Goes Into An Inbound Website Redesign?

Posted by Christine B. Whittemore on Feb 12, 2015 3:30:00 PM

This is a 5 minute read.

I've just completed an inbound website redesign with my own website and thought I'd share with you some highlights. Unlike many client projects I've worked on, this is more of an inbound evolution than a radical inbound makeover. However, it reflects many of the deliberate inbound decisions that I regularly discuss with clients.

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Topics: inbound marketing, About Us, website redesign

Website Redesign Mantra: Avoid Visitor Irritation and Aggravation!

Posted by Christine B. Whittemore on Jul 18, 2013 9:47:00 AM

This is a 4 minute read.

Raise your hand if you deliberately set out to implement a website redesign guaranteed to generate visitor irritation and aggravation.

You don't? I thought as much.

So why is it, then, that so many of our websites do irritate and aggravate visitors? Even after going through a website redesign specifically meant to improve the user experience?

These are questions I find perplexing.

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Topics: Digital Marketing, website redesign

How To Create a Home Page That Connects With Customers: 3 Guidelines

Posted by Christine B. Whittemore on Sep 27, 2012 9:45:00 AM

This is a 3 minute read.

Although digital visitors often come across our website via a back door - i.e., blog articles, landing pages, specific web pages - the Home Page makes a strong statement about who and what we are. Somewhat similar to the front door of a home or the front entrance of a business. Whether a visitor experiences it first or later, it's worth having a home page that connects with customers.

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Topics: Digital Marketing, website redesign