Would you agree that, at the heart of everything in business, is the customer? I'm reminded of how important customer-focus is as I review the top 15 Simple Marketing Now blog articles of 2015. Each takes a different perspective on that theme while offering thought-provoking ideas and examples to inspire your own marketing.
Read MoreTopics: customer experience, content marketing
Have you been wondering how you might improve the customer experience your business offers? Here are 5 steps for doing so starting with your digital marketing.
(If you aren't yet sure why you should, read Does Your Customer Experience Express Love and Thoughtfulness?)
Read MoreTopics: customer experience, content marketing
I bet you regularly try to create meaning for your customers, finding ways to make better sense of their needs so you can truly help them. Not too dissimilar from wanting to find just the right dessert treat to serve your guests.
If that's the case, you are putting elements of contextual marketing into practice.
Imagine, though, doing so more consistently and not only in person but also online. How might that contextual marketing create even more meaning for your customers?
Read MoreTopics: customer experience, content marketing
If you have an ecommerce website, what do you do when your shopping cart gets abandoned? Do you use email marketing?
If you don't, you should reconsider.
According to the Baymard Institute, the average shopping cart abandonment rate is 68.07%. However, many reasons can lead to an abandoned shopping cart - including not being quite yet ready to purchase or even getting interrupted.
Imagine, then, following up with a communication to find out more.
It's a wonderful way to express to your ecommerce customer concern, interest and appreciation for his or her potential business.
It's 19x more effective than promotional emails according to the Experian Email remarketing Best practices guide.
Chances are, your competitors aren't doing anything!
Read MoreTopics: customer experience, email marketing
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Do you do "personas" in your business? Have you integrated them into your inbound marketing?
If yes, then please add your perspective to this article in the comments.
If no, you'll be interested in the persona tool from HubSpot which makes integrating personas into your inbound marketing not only seamless, but also impossible to ignore.
Topics: customer experience, content marketing
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An interesting thing happens when you embrace social media because of the value it brings to building relationships with customers. You want others to participate. You want them to get involved and experience for themselves the richness of the social experience and how it opens them up to exciting opportunities.
Unfortunately, that can be challenging for them: they're busy, have other priorities and may not be able to see the magic happen immediately upon launching a social networking profile.
Topics: B2B Social Media, customer experience, customer loyalty, hashtags
Have you wondered how you might use social media to connect with customers? You can find out how during Surfaces 2013 during a panel discussion I will moderate.
You can also glean tips from this blog article!
Topics: Floor Covering marketing, B2B Social Media, customer experience
Have you wondered how you might use social media to connect with customers? If yes, consider attending “Social Media in Action: Retailers Share Best Practices for Connecting With Customers” with Cynthia Dean, Nufloors Coquitlam, and Robert Banks, BuildDirect, on 1/28/13 from 3:30pm to 5pm in Las Vegas during Surfaces 2013.
In anticipation of the session, Cynthia Dean, CGA, General Manager, Nufloors in Coquitlam, BC, whom you may remember from Customer Satisfaction: Do You Assume or Have you Asked? and What Goes Into a Thoughtful Retail Experience? took part in the following interview.
Topics: Floor Covering marketing, B2B Social Media, customer experience
I confess. 2012 was a blur. I had trouble keeping up with the marketing brilliance and goodness that many I admire shared. For that reason, I'm grateful to Denise Lee Yohn - whom I got to meet in person during BRITE 2011. She has created a list of blogposts worth reading from 2012!
Topics: customer experience, brand marketing
Here are the official details from the press release - see Bathroom Blogfest 2012 Highlights Customer Experience With Focus on ‘Still Climbing Out’.
Topics: Bathroom Blogfest, customer experience
