If you have an ecommerce website, what do you do when your shopping cart gets abandoned? Do you use email marketing?
If you don't, you should reconsider.
According to the Baymard Institute, the average shopping cart abandonment rate is 68.07%. However, many reasons can lead to abandoning a shopping cart - including not being quite yet ready to purchase or even getting interrupted.
Imagine, then, following up with an email communication to find out more.
It's a wonderful way to express to your ecommerce customer concern, interest and appreciation for his or her potential business. Not to mention an opportunity to persuade him or her to return and complete the abandoned transaction.
It's 19x more effective than promotional emails according to the Experian Email remarketing Best practices guide.
Chances are, your competitors aren't doing anything!