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The 15 Top Simple Marketing Now Articles of 2015

Posted by Christine B. Whittemore on Dec 28, 2015 8:30:00 AM

This is a 8 minute read.

Would you agree that, at the heart of everything in business, is the customer? I'm reminded of how important customer-focus is as I review the top 15 Simple Marketing Now blog articles of 2015. Each takes a different perspective on that theme while offering thought-provoking ideas and examples to inspire your own marketing.

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Topics: customer experience, content marketing

5 Digital Marketing Steps For Improving Your Customer Experience

Posted by Christine B. Whittemore on Jun 22, 2015 8:30:00 AM

This is a 6 minute read.

Have you been wondering how you might improve the customer experience your business offers? Here are 5 steps for doing so starting with your digital marketing.

(If you aren't yet sure why you should, read Does Your Customer Experience Express Love and Thoughtfulness?)

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Topics: customer experience, content marketing

How Contextual Marketing Can Make Meaning For Your Customers

Posted by Christine B. Whittemore on Jun 1, 2015 8:30:00 AM

This is a 4 minute read.

I bet you regularly try to create meaning for your customers, finding ways to make better sense of their needs so you can truly help them. Not too dissimilar from wanting to find just the right dessert treat to serve your guests.

If that's the case, you are putting elements of contextual marketing into practice.

Imagine, though, doing so more consistently and not only in person but also online. How might that contextual marketing create even more meaning for your customers?

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Topics: customer experience, content marketing

What To Do When Your Shopping Cart Gets Abandoned? Try Email Marketing

Posted by Christine B. Whittemore on Jan 7, 2015 8:30:00 AM

This is a 5 minute read.

If you have an ecommerce website, what do you do when your shopping cart gets abandoned? Do you use email marketing?

If you don't, you should reconsider.

According to the Baymard Institute, the average shopping cart abandonment rate is 68.07%. However, many reasons can lead to abandoning a shopping cart -  including not being quite yet ready to purchase or even getting interrupted.

Imagine, then, following up with an email communication to find out more.

It's a wonderful way to express to your ecommerce customer concern, interest and appreciation for his or her potential business. Not to mention an opportunity to persuade him or her to return and complete the abandoned transaction.

It's 19x more effective than promotional emails according to the Experian Email remarketing Best practices guide.

Chances are, your competitors aren't doing anything!

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Topics: customer experience, email marketing

Integrate Personas into Your Inbound Marketing with HubSpot

Posted by Christine B. Whittemore on Mar 26, 2014 9:31:00 AM

This is a 5 minute read.

Do you do "personas" in your business? Have you integrated them into your inbound marketing?

If yes, then please add your perspective to this article in the comments.

If no, you'll be interested in the persona tool from HubSpot which makes integrating personas into your inbound marketing not only seamless, but also impossible to ignore. 

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Topics: customer experience, content marketing, HubSpot

Planning a Customer Event? Add Social Media and Make It Social!

Posted by Christine B. Whittemore on Mar 19, 2014 8:30:00 AM

This is a 5 minute read.

An interesting thing happens when you embrace social media because of the value it brings to building relationships with customers. You want others to participate. You want them to get involved and experience for themselves the richness of the social experience and how it opens them up to exciting opportunities.

Unfortunately, that can be challenging for them: they're busy, have other priorities and may not be able to see the magic happen immediately upon launching a social networking profile.

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Topics: B2B Social Media, customer experience, customer loyalty, hashtags

BuildDirect Uses Social Media to Connect With Customers

Posted by Christine B. Whittemore on Jan 23, 2013 9:44:00 AM

This is a 4 minute read.

Have you wondered how you might use social media to connect with customers? You can find out how during Surfaces 2013 during a panel discussion I will moderate.

You can also glean tips from this blog article!

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Topics: Floor Covering marketing, B2B Social Media, customer experience

Social Media to Connect With Customers: Nufloors' Cynthia Dean

Posted by Christine B. Whittemore on Jan 16, 2013 9:45:00 AM

This is a 5 minute read.

Have you wondered how you might use social media to connect with customers? If yes, consider attending “Social Media in Action: Retailers Share Best Practices for Connecting With Customers” with Cynthia Dean, Nufloors Coquitlam, and Robert Banks, BuildDirect, on 1/28/13 from 3:30pm to 5pm in Las Vegas during Surfaces 2013.

In anticipation of the session, Cynthia Dean, CGA, General Manager, Nufloors in Coquitlam, BC, whom you may remember from Customer Satisfaction: Do You Assume or Have you Asked? and What Goes Into a Thoughtful Retail Experience? took part in the following interview.

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Topics: Floor Covering marketing, B2B Social Media, customer experience

Blogposts Worth Reading. Brand Marketing Goodness via Denise Lee Yohn

Posted by Christine B. Whittemore on Jan 9, 2013 9:45:00 AM

This is a 4 minute read.

I confess. 2012 was a blur. I had trouble keeping up with the marketing brilliance and goodness that many I admire shared. For that reason, I'm grateful to Denise Lee Yohn - whom I got to meet in person during BRITE 2011. She has created a list of blogposts worth reading from 2012!

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Topics: customer experience, brand marketing

Bathroom Blogfest 2012 For Customer Experience Focused Conversation

Posted by Christine B. Whittemore on Oct 26, 2012 9:45:00 AM

This is a 4 minute read.
Are you ready for Bathroom Blogfest 2012? It's taking place next week, October 29 through November 2nd, and celebrates the customer experience! The theme is " still climbing out!"
 

Here are the official details from the press release - see Bathroom Blogfest 2012 Highlights Customer Experience With Focus on ‘Still Climbing Out’.

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Topics: Bathroom Blogfest, customer experience