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'How Do I' Social Media Marketing Series

Posted by Christine B. Whittemore on Aug 8, 2017 8:30:00 AM

This is a 34 minute read.

Do you have questions about applying social media marketing to your business?

You've come to the right place! This "How Do I?" series is based on questions that have come up in conversation, during presentations and in one-on-one consulting sessions.

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Topics: B2B Social Media, How Do I Get Started?

Ten Social Media Trends and How to Apply Them to Your Business

Posted by Christine B. Whittemore on Aug 1, 2017 8:30:00 AM

This is a 13 minute read.

Are you wondering how you might apply the latest social media trends to your business?

I've assembled what I consider to be the top ten to pay attention to. For each one, I offer suggestions on how to make sense of them for business.

As with clothing trends, you may decide the look isn't right or you can simply create a similar look with something you already have.

Regardless, by exploring these 10 social media trends, I hope you gain perspective and possibly uncover ideas you hadn't thought to apply to your company.

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Topics: B2B Social Media, Digital Marketing

Generating Leads With Social Media

Posted by Christine B. Whittemore on Jul 17, 2017 8:30:00 AM

This is a 7 minute read.

Are you generating leads with social media for your business? What have you found works best and how has that evolved over time?

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Topics: B2B Social Media, lead generation

200+ Case Studies: Social Media and Content Marketing Examples

Posted by Christine B. Whittemore on Jun 19, 2017 8:30:00 AM

This is a 38 minute read.

Do you enjoy case studies? I do, especially when those case studies are about social media and content marketing.

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Topics: B2B Social Media, case studies, Digital Marketing

Starting a Blog? What's Your Purpose?

Posted by Christine B. Whittemore on Jun 12, 2017 8:30:00 AM

This is a 8 minute read.

If you're thinking about starting a blog for business, have you considered your purpose for doing so?

For example, are you starting a blog for thought-leadership? Are you looking to build community? Do you want to address customer service issues and how-tos associated with your product or service? Or, are you focused on driving traffic to your website and generating leads for your business?

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Topics: Blogging, B2B Social Media, How Do I Get Started?

How To Write a Blog Article or Post: 15 Tips

Posted by Christine B. Whittemore on May 30, 2017 8:30:00 AM

This is a 8 minute read.

What's the best way to go about writing a blog article or post on your business blog?

I do best when I methodically plan out my article before sitting at my keyboard contemplating a blank screen.

In case it's the same for you, I share with you my...

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Topics: Blogging, B2B Social Media, How Do I Get Started?

What’s Behind the Top 10 Social Media Trends of 2017? Digital Change

Posted by Christine B. Whittemore on Feb 13, 2017 8:30:00 AM

This is a 5 minute read.

Warning! Massive Digital Change Ahead! 

Wondering what's ahead digitally? Trying to figure out which social media trends to focus on? Start by absorbing that massive digital change is ahead. Read on to learn more.

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Topics: B2B Social Media

How to Create a Social Media Listening Strategy

Posted by Christine B. Whittemore on Nov 28, 2016 8:30:00 AM

This is a 14 minute read.

Have you created a social media listening strategy for your business?

If not, here's perspective on why you should and how to get started.

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Topics: B2B Social Media, How Do I Get Started?, hashtags

What’s A #Hashtag & Why Should You Care About Using Hashtags?

Posted by Christine B. Whittemore on Jan 11, 2016 8:30:00 AM

This is a 5 minute read.

Are you wondering about hash tags and how they add value from a business perspective? You're not alone. Let's explore why you should care about those #hashtags.

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Topics: Twitter, B2B Social Media, Digital Marketing, hashtags

How To Tell If Your Social Networking Efforts Are Working?

Posted by Christine B. Whittemore on Jul 6, 2015 8:30:00 AM

This is a 8 minute read.

So you've picked a social network or two to focus on for your business. (See How To Pick Which Social Network To Focus On For Business?) How do you know if your networking efforts are working? Let's explore.

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Topics: B2B Social Media, Digital Marketing

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