When's the last time you checked your website for broken links? It's a valuable part of content marketing. I haven't done so in a while, and invite you to follow along with me as I do some spring cleaning.
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When's the last time you checked your website for broken links? It's a valuable part of content marketing. I haven't done so in a while, and invite you to follow along with me as I do some spring cleaning.
Read MoreTopics: content marketing, How Do I Get Started?, SEO & Search Tips
Are you looking to start something different like inbound marketing?
In case you are, and aren't quite sure what's involved and how to get started, we've put together just the guide you need. You can download it for reference offline, or simply explore it online.
It's called the Simplifier's Guide to Successful Inbound Marketing and we've organized it into nine chapters.
Read MoreTopics: inbound marketing, How Do I Get Started?
Do you have questions about applying social media marketing to your business?
You've come to the right place! This "How Do I?" series is based on questions that have come up in conversation, during presentations and in one-on-one consulting sessions.
Read MoreTopics: B2B Social Media, How Do I Get Started?
Have you noticed how search results on Google are changing? In some cases, it's almost as if Google were reading your mind. It's not across all search queries - yet. It's happening, though. This evolution will affect how to get found on Google for your business.
Read MoreTopics: inbound marketing, Get Found, How Do I Get Started?
If you're thinking about starting a blog for business, have you considered your purpose for doing so?
For example, are you starting a blog for thought-leadership? Are you looking to build community? Do you want to address customer service issues and how-tos associated with your product or service? Or, are you focused on driving traffic to your website and generating leads for your business?
Read MoreTopics: Blogging, B2B Social Media, How Do I Get Started?
What's the best way to go about writing a blog article or post on your business blog?
I do best when I methodically plan out my article before sitting at my keyboard contemplating a blank screen.
In case it's the same for you, I share with you my...
Topics: Blogging, B2B Social Media, How Do I Get Started?
Have you created a social media listening strategy for your business?
If not, here's perspective on why you should and how to get started.
Read MoreTopics: B2B Social Media, How Do I Get Started?, hashtags
Wondering whether it's time to embrace inbound marketing? Inbound marketing is about creating marketing that prospective customers love because it helps educate them and answers their questions. Rather than interrupt the way outbound (as in traditional) marketing does, inbound attracts. (See 21 Inbound Marketing Definitions vs. Outbound.) It sets the stage for developing a relationship with prospects and makes it more likely that they become customers.
Read MoreTopics: inbound marketing, How Do I Get Started?
Have you been wondering how to get started with inbound marketing?
That means that you're ready to embrace a different approach for attracting visitors to your site, converting them from visitor into lead and eventually into customer.
In other words, you are ready to dump outbound marketing tactics in favor of a gentler, more practical trust-building approach for connecting with customers.
Topics: inbound marketing, How Do I Get Started?
Curious about how to get started with paid search to get found online? Read these 15 tips!
Paid Search - aka PPC, pay-per-click, using Google Adwords - can be valuable for testing out keywords and ideas, how well an offer converts on your site, for example, as well as to jump start traffic to your website (see 4 Ways Paid Search Can Support Inbound Marketing).
Topics: Get Found, How Do I Get Started?, SEO & Search Tips
