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How To Build Inbound Trust and Cooperation: Simon Sinek Explains

Posted by Christine B. Whittemore on Mar 27, 2018 8:30:00 AM

This is a 8 minute read.

How important is it for you to build trust and cooperation? Aren't both an ongoing commitment you make to everyone your business touches?

And yet that commitment can become overwhelming. Nowadays, you need to be always-on, constantly figuring out how to develop and nurture ongoing relationships across tools and platforms that are forever in flux. Don't forget those critical in-real-life interactions!

Enter Simon Sinek who, during INBOUND 14, focused on the very topic of how to build trust and cooperation in an inbound marketing world.

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Topics: inbound marketing, customer loyalty

Planning a Customer Event? Add Social Media and Make It Social!

Posted by Christine B. Whittemore on Mar 19, 2014 8:30:00 AM

This is a 5 minute read.

An interesting thing happens when you embrace social media because of the value it brings to building relationships with customers. You want others to participate. You want them to get involved and experience for themselves the richness of the social experience and how it opens them up to exciting opportunities.

Unfortunately, that can be challenging for them: they're busy, have other priorities and may not be able to see the magic happen immediately upon launching a social networking profile.

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Topics: customer experience, customer loyalty, B2B Social Media, hashtags

How To Manage a LinkedIn Group? 12 Tips for Success

Posted by Christine B. Whittemore on Nov 6, 2013 9:37:00 AM

This is a 5 minute read.

If you're a B2B focused organization, you may have considered starting a LinkedIn group. You may also be wondering how to manage it.

Good news! In this article, I share with you 12 tips for successfully managing a LinkedIn Group.

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Topics: customer loyalty, B2B Social Media, Digital Marketing

The Case for Personas in Business: Connecting With Customers

Posted by Christine B. Whittemore on Sep 25, 2012 10:00:00 AM

This is a 2 minute read.

If you're looking for a reason to focus on customer personas for your business, I recommend that you read Everything that's wrong with retail summed up in one question. The article makes a strong case for personas as a means for connecting with profitable customers.

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Topics: inbound marketing, customer loyalty

Loyalty Loop Means You Get More Customers: L'Oreal at BRITE 12

Posted by Christine B. Whittemore on Apr 10, 2012 9:45:00 AM

This is a 3 minute read.
In his  BRITE '12 presentation titled A New Path to Purchase, Moving at the Speed of DigitalMarc Speichert, Chief Marketing Officer, L'Oreal USA, used the 'loyalty loop' to demonstrate how Dermablend, a L'Oreal brand, raised awareness with customers using digital tools. 
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Topics: brand marketing, innovation, customer loyalty

Get Found Online To Redefine Beauty: Beyond Beauty Blog Interview

Posted by Christine B. Whittemore on Mar 27, 2012 9:42:00 AM

This is a 3 minute read.

An interesting aspect of 'get found online' is redefining industry concepts. In this case, it's an opportunity to redefine beauty.

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Topics: Get Found, customer loyalty