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Content Talks Business Blog

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Generating Leads With Social Media

Posted by Christine B. Whittemore on Jul 17, 2017 8:30:00 AM

This is a 7 minute read.

Are you generating leads with social media for your business? What have you found works best and how has that evolved over time?

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Topics: B2B Social Media, lead generation

The Marketing Technology Paradox: People Matter More Than Ever!

Posted by Christine B. Whittemore on Sep 8, 2015 8:30:00 AM

This is a 4 minute read.

Here's a paradox I consider delicious: the more we embrace marketing technology for success in business, the more critical it is to have smart, thoughtful people to power the technology.

You see, the technology is simply a tool or a means to an end. Without thoughtful perspective and meaningful strategy, the tool is useless. To be successful, you need people to champion the smart implementation of your marketing automation and technology.

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Topics: Digital Marketing, email marketing, lead generation, B2B Marketing, Marketing Technology

Online Lead Generation: Art + Science

Posted by Christine B. Whittemore on Aug 7, 2012 9:45:00 AM

This is a 2 minute read.

My friends at BuyerZone informed me of an ebook they have created titled The Art (and Science) of Successful Online Lead Generation.

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Topics: Digital Marketing, lead generation

Get More Leads: Create Simple Lead Generation Forms - Take 10

Posted by Christine B. Whittemore on Jan 17, 2012 9:45:00 AM

This is a 2 minute read.

Would you like to learn about creating simple lead generation forms? If yes, I invite you to watch my two recent MarketingProfs Take 10 webcasts:

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Topics: inbound marketing, lead generation, MarketingProfs

How To Make Social Media Meaningful For Business

Posted by Christine B. Whittemore on Oct 18, 2011 11:02:00 AM

This is a 3 minute read.

How do you ensure that your social media activities benefit your business, that they are meaningful for business?  What guidelines do you follow?

This recent comment from my blog article titled Making Social Meaningful in Flooring had me thinking about how to do so.

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Topics: B2B Social Media, lead generation

How Do I Get More Business? 13 Tips

Posted by Christine B. Whittemore on Jul 7, 2011 8:15:00 AM

This is a 2 minute read.

The question "how do I get more business?" comes up frequently when I speak with small and medium business owners. They find that many tried and true marketing tools aren't as effective as they used to be and many new social and digital tools are confusing. What, then, to do to get more business? Here are 13 tips to start the ideas flowing! I bet you have more!

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Topics: B2B Social Media, Get Found, lead generation, How Do I Get Started?