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The Marketing Technology Paradox: People Matter More Than Ever!

Posted by Christine B. Whittemore on Sep 8, 2015 8:30:00 AM

This is a 4 minute read.

Here's a paradox I consider delicious: the more we embrace marketing technology for success in business, the more critical it is to have smart, thoughtful people to power the technology.

You see, the technology is simply a tool or a means to an end. Without thoughtful perspective and meaningful strategy, the tool is useless. To be successful, you need people to champion the smart implementation of your marketing automation and technology.

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Topics: Digital Marketing, email marketing, lead generation, B2B Marketing, Marketing Technology

What To Do When Your Shopping Cart Gets Abandoned? Try Email Marketing

Posted by Christine B. Whittemore on Jan 7, 2015 8:30:00 AM

This is a 5 minute read.

If you have an ecommerce website, what do you do when your shopping cart gets abandoned? Do you use email marketing?

If you don't, you should reconsider.

According to the Baymard Institute, the average shopping cart abandonment rate is 68.07%. However, many reasons can lead to an abandoned shopping cart -  including not being quite yet ready to purchase or even getting interrupted.

Imagine, then, following up with a communication to find out more.

It's a wonderful way to express to your ecommerce customer concern, interest and appreciation for his or her potential business. 

It's 19x more effective than promotional emails according to the Experian Email remarketing Best practices guide.

Chances are, your competitors aren't doing anything!

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Topics: customer experience, email marketing

How To Create Email Marketing Customers Welcome? Show Respect!

Posted by Christine B. Whittemore on Sep 10, 2013 9:08:00 AM

This is a 6 minute read.

Email marketing is possibly the most effective inbound marketing tool available. After all, it allows you to develop an ongoing relationship with potential customers. It enables you to demonstrate intense respect for your customers so that they welcome and treasure your messages.

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Topics: inbound marketing, email marketing

Use Email Marketing Wisely to Get More Business! (Infographic)

Posted by Christine B. Whittemore on Sep 12, 2012 9:47:00 AM

This is a 2 minute read.

Have you seen the infographic "Email Marketing Best Practices"? I received it via email [!] from Libby Mead at Killer Infographics who thought I might consider it relevant given my previous post on email marketing titled Top Tips for Avoiding Spam Filters or How To Make it to the Inbox.

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Topics: inbound marketing, email marketing

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