simple-marketing-now-logo.png
Simple Marketing Now is HubSpot Certified
Content Talks Business Blog

Helping Your Business Stand Out With Content

Top Tips for Avoiding Spam Filters or How To Make it to the Inbox

Posted by Christine B. Whittemore on Jul 10, 2018 8:30:00 AM

This is a 8 minute read.

Are you wondering how to avoid spam filters? After all, a critical element of inbound marketing is being able to reach customers and prospects via email marketing messages on an ongoing basis so you can establish a relationship and nurture trust.

Especially if you've received permission from your visitors and prospects to do so (aka permission-based marketing). They've opted-in and want to hear from you.

Imagine how vexing, though, to have permission to send emails only to have all of your messages banished to the junk or spam folder without even the glimmer of an opportunity to connect with that person!

Read More

Topics: inbound marketing, Digital Marketing

McGraw-Hill, LinkedIn + 3 Expert Perspectives: Building Trust With Customers

Posted by Christine B. Whittemore on May 1, 2018 8:30:00 AM

This is a 5 minute read.

With all the talk about privacy concerns and online social networks, what often gets lost is the valuable role that networks play in building trust with customers.

When I first published this article in January 2012, I focused primarily on how business blogging helps build those relationships. In this update, I also want to call attention to LinkedIn.

Read More

Topics: Digital Marketing

What's Your Marketing Technology Stack?

Posted by Christine B. Whittemore on Mar 20, 2018 8:30:00 AM

This is a 6 minute read.

Have you created your own Marketing Technology Stack? If you haven't, I strongly encourage you to not only do so, but also to submit a visual depiction of your stack to the 2018 Stackies.

In this article I share with you my 2018 stack and my journey to submitting my very first one in 2016, as well as references from 2016 and 2017 to inspire you to think about your marketing technology stack and how you might visually represent it.

Note: You have until Friday, April 6th, 2018 to submit your own entry to the Stackies. Details in this article: Share your marketing tech stack, and we’ll donate up to $10,000 to Girls in Tech.

Read More

Topics: Digital Marketing, Marketing Technology

Ten Social Media Trends and How to Apply Them to Your Business

Posted by Christine B. Whittemore on Aug 1, 2017 8:30:00 AM

This is a 13 minute read.

Are you wondering how you might apply the latest social media trends to your business?

I've assembled what I consider to be the top ten to pay attention to. For each one, I offer suggestions on how to make sense of them for business.

As with clothing trends, you may decide the look isn't right or you can simply create a similar look with something you already have.

Regardless, by exploring these 10 social media trends, I hope you gain perspective and possibly uncover ideas you hadn't thought to apply to your company.

Read More

Topics: B2B Social Media, Digital Marketing

200+ Case Studies: Social Media and Content Marketing Examples

Posted by Christine B. Whittemore on Jun 19, 2017 8:30:00 AM

This is a 37 minute read.

Do you enjoy case studies? I do, especially when those case studies are about social media and content marketing.

Read More

Topics: B2B Social Media, case studies, Digital Marketing

How Media Relations Can Drive SEO For Business

Posted by Christine B. Whittemore on Feb 15, 2016 8:30:00 AM

This is a 6 minute read.

'Brain games' or 'brain games for adults' -- which do you think is the better keyword phrase for driving SEO for business? And, then, how do you do it?

Gini Dietrich, CEO of PR firm Arment Dietrich and author of Spin Sucks, explained during her presentation titled How To Use Media Relations To Drive SEO during INBOUND15.

Here are highlights from the presentation.

Read More

Topics: Get Found, content marketing, Digital Marketing, SEO & Search Tips

What’s A #Hashtag & Why Should You Care About Using Hashtags?

Posted by Christine B. Whittemore on Jan 11, 2016 8:30:00 AM

This is a 5 minute read.

Are you wondering about hash tags and how they add value from a business perspective? You're not alone. Let's explore why you should care about those #hashtags.

Read More

Topics: Twitter, B2B Social Media, Digital Marketing, hashtags

The Marketing Technology Paradox: People Matter More Than Ever!

Posted by Christine B. Whittemore on Sep 8, 2015 8:30:00 AM

This is a 4 minute read.

Here's a paradox I consider delicious: the more we embrace marketing technology for success in business, the more critical it is to have smart, thoughtful people to power the technology.

You see, the technology is simply a tool or a means to an end. Without thoughtful perspective and meaningful strategy, the tool is useless. To be successful, you need people to champion the smart implementation of your marketing automation and technology.

Read More

Topics: Digital Marketing, email marketing, lead generation, B2B Marketing, Marketing Technology

Simple Marketing Solutions For Getting Found Online? Be Intensely Focused!

Posted by Christine B. Whittemore on Aug 3, 2015 8:30:00 AM

This is a 7 minute read.

Perhaps the most profound of simple marketing solutions I can offer you for getting found online is to be very, very intensely focused on your core customer persona.

Read More

Topics: Get Found, content marketing, Digital Marketing

Integrated Marketing Case Study Example: Harborside in Jersey City

Posted by Christine B. Whittemore on Jul 20, 2015 8:30:00 AM

This is a 4 minute read.

What strikes me as powerful in Mack-Cali's integrated marketing approach for Harborside, the development in Jersey City focused on attracting businesses and their workforces to work, live and hang out, is how important a role collaboration plays. That's what makes it such a terrific marketing case study example!

Why? Because it's not just about the buildings. It's about what's possible as a result of the buildings being where they are.

Read More

Topics: inbound marketing, case studies, Digital Marketing