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Ten Social Media Trends and How to Apply Them to Your Business

Posted by Christine B. Whittemore on Aug 1, 2017 8:30:00 AM

This is a 13 minute read.

Are you wondering how you might apply the latest social media trends to your business?

I've assembled what I consider to be the top ten to pay attention to. For each one, I offer suggestions on how to make sense of them for business.

As with clothing trends, you may decide the look isn't right or you can simply create a similar look with something you already have.

Regardless, by exploring these 10 social media trends, I hope you gain perspective and possibly uncover ideas you hadn't thought to apply to your company.

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Topics: B2B Social Media, Digital Marketing

200+ Case Studies: Social Media and Content Marketing Examples

Posted by Christine B. Whittemore on Jun 19, 2017 8:30:00 AM

This is a 37 minute read.

Do you enjoy case studies? I do, especially when those case studies are about social media and content marketing.

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Topics: B2B Social Media, case studies, Digital Marketing

What's Your Marketing Technology Stack?

Posted by Christine B. Whittemore on May 16, 2016 8:30:00 AM

This is a 5 minute read.

As reported on 2/8/16 when I originally published this article, I submitted an entry visually depicting Simple Marketing Now's marketing technology stack to the second annual Stackies awards. I asked, are you? 

Well, the second annual Stackes have come and gone. I did not win, however, my entry was one of 41 marketing technology stacks from the 2016 Stackies Awards, each of which is more fascinating than the other.

This article provides you with background on the Stackies, marketing technology stacks, and includes at the end a SlideShare presentation of all 41 2016 entries to inspire you to think about your marketing technology stack and how you might visually represent it.

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Topics: Digital Marketing, Marketing Technology

How Media Relations Can Drive SEO For Business

Posted by Christine B. Whittemore on Feb 15, 2016 8:30:00 AM

This is a 6 minute read.

'Brain games' or 'brain games for adults' -- which do you think is the better keyword phrase for driving SEO for business? And, then, how do you do it?

Gini Dietrich, CEO of PR firm Arment Dietrich and author of Spin Sucks, explained during her presentation titled How To Use Media Relations To Drive SEO during INBOUND15.

Here are highlights from the presentation.

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Topics: Get Found, content marketing, Digital Marketing, SEO & Search Tips

What’s A #Hashtag & Why Should You Care About Using Hashtags?

Posted by Christine B. Whittemore on Jan 11, 2016 8:30:00 AM

This is a 5 minute read.

Are you wondering about hash tags and how they add value from a business perspective? You're not alone. Let's explore why you should care about those #hashtags.

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Topics: Twitter, B2B Social Media, Digital Marketing, hashtags

The Marketing Technology Paradox: People Matter More Than Ever!

Posted by Christine B. Whittemore on Sep 8, 2015 8:30:00 AM

This is a 4 minute read.

Here's a paradox I consider delicious: the more we embrace marketing technology for success in business, the more critical it is to have smart, thoughtful people to power the technology.

You see, the technology is simply a tool or a means to an end. Without thoughtful perspective and meaningful strategy, the tool is useless. To be successful, you need people to champion the smart implementation of your marketing automation and technology.

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Topics: Digital Marketing, email marketing, lead generation, B2B Marketing, Marketing Technology

Simple Marketing Solutions For Getting Found Online? Be Intensely Focused!

Posted by Christine B. Whittemore on Aug 3, 2015 8:30:00 AM

This is a 7 minute read.

Perhaps the most profound of simple marketing solutions I can offer you for getting found online is to be very, very intensely focused on your core customer persona.

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Topics: Get Found, content marketing, Digital Marketing

Integrated Marketing Case Study Example: Harborside in Jersey City

Posted by Christine B. Whittemore on Jul 20, 2015 8:30:00 AM

This is a 4 minute read.

What strikes me as powerful in Mack-Cali's integrated marketing approach for Harborside, the development in Jersey City focused on attracting businesses and their workforces to work, live and hang out, is how important a role collaboration plays. That's what makes it such a terrific marketing case study example!

Why? Because it's not just about the buildings. It's about what's possible as a result of the buildings being where they are.

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Topics: inbound marketing, case studies, Digital Marketing

How To Tell If Your Social Networking Efforts Are Working?

Posted by Christine B. Whittemore on Jul 6, 2015 8:30:00 AM

This is a 8 minute read.

So you've picked a social network or two to focus on for your business. (See How To Pick Which Social Network To Focus On For Business?) How do you know if your networking efforts are working? Let's explore.

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Topics: B2B Social Media, Digital Marketing

Social Media Networks Roundup: Which Ones Matter to You?

Posted by Christine B. Whittemore on Oct 28, 2014 8:30:00 AM

This is a 8 minute read.

Social media and the various social media networks continue to morph rapidly. I hadn't realized how much until I undertook a research project focused on how younger users have embraced social media.

Social Media Networks Roundup Background

My research focused on 9 social media networks: Facebook, Flickr, Google+, Instagram, Meetup, Tumblr, Twitter, Vimeo and YouTube. It included overview resources, which mentioned others, too.

Several of these networks are ones I have been immersed in since launching my first blog in 2006 - for example, Flickr is how I hosted or found images for my blog; I experimented on Twitter with the marketing bloggers I had connected with, and did the same of Facebook when it opened up to non-college people. Meetup is a fabulous resource for connecting with like-minded people.

Two are ones I have little experience with: Vimeo and Tumblr. I favor YouTube - where I created a series called 'A Foot's Perspective' in 2008 - for video content and Blogger for written content instead.

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Topics: B2B Social Media, Digital Marketing