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Content Talks Business Blog

Helping Your Business Stand Out With Content

DepositFix Offers HubSpot Payment Integration: Interview with Denis Lunev

Posted by Christine B. Whittemore on Sep 12, 2017 8:30:00 AM

This is a 6 minute read.

Imagine needing to connect a Hubspot form with PayPal so people registering for a training event can pay. What do you do? Luckily, there's DepositFix, the new HubSpot payment integration that Denis Lunev has developed.

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Topics: inbound marketing, HubSpot

Smarketing Takes On New Meaning With HubSpot's New Sales Tools

Posted by Christine B. Whittemore on Sep 16, 2014 5:15:00 PM

This is a 5 minute read.

HubSpot, the company behind inbound marketing and integrated marketing automation software which simplifies and focuses a business' ability to get found online, convert visitors into leads and make decisions based on data, has just launched its new sales tools at INBOUND 2014.

The sales tools - which consist of a robust CRM (aka Customer Relationship Management) tool and CRM-integrated email management tool called Sidekick - mean that HubSpot now enables its customers to fully integrate sales and marketing within one platform.

In other words, using HubSpot allows you to deliver Smarketing within one easy-to-use software solution!

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Topics: inbound marketing, HubSpot

Integrate Personas into Your Inbound Marketing with HubSpot

Posted by Christine B. Whittemore on Mar 26, 2014 9:31:00 AM

This is a 5 minute read.

Do you do "personas" in your business? Have you integrated them into your inbound marketing?

If yes, then please add your perspective to this article in the comments.

If no, you'll be interested in the persona tool from HubSpot which makes integrating personas into your inbound marketing not only seamless, but also impossible to ignore. 

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Topics: customer experience, content marketing, HubSpot

What's New from INBOUND 12: HubSpot 3, Inbound Marketing Wisdom

Posted by Christine B. Whittemore on Aug 30, 2012 9:47:00 AM

This is a 2 minute read.

Imagine spending 3.5 days interacting with a large number – think ~2600+ of people who share with you a strong passion for the kind of marketing that is about attracting prospects who might be interested in your business rather than forcing yourself on them. Yes, many of them do HubSpot for inbound marketing.

They are fierce about growing their business, for doing online marketing that supports that business and engages potential customers, and for using analytics to make informed decisions. These are marketers who create marketing that people love! 

That captures what INBOUND 12 is about. This group of marketers believes in inbound marketing. These marketers believe in creating remarkable content to get found online. They think about the online customer experience, and which stage of the purchase process website visitors are in. They try to walk in their customers' shoes so they understand questions and pain points. They use that knowledge to create content focused on educating, enlightening and solving problems.

Some INBOUND 12 highlights to share with you so you, too, get a sense for what I’m immersed in and jazzed about:

  • Use data to be smarter: look at which blog articles attract visitors, which pages they visit on your website, which Calls to Action generate leads, which offers convert leads. 
  • Find opportunities to get data if you don’t have it: use a URL builder to capture tracking information related to links and offers in your content.
  • Look for patterns in your data: what kinds of topics resonate, which content formats appeal, which wording converts preferentially on a landing page or a call to action button.
  • Don’t think in terms of short-term campaigns. Rather, think in terms of the long haul, of an on-going process where you get better over time because you rely on data and insights to keep you on strategy.
  • Remarkable content isn’t canned or stale or stiff. Let your personality come through; be true to your organization’s personality and let humanity come through [for the same reason, banish stock photography from your website. Better to use photos of real people in your organization.]
  • Be relevant to your prospects and customers.
  • Focus on your customers’ problems and not on the competition. Stay focused on your customers; don’t get distracted.
  • Use content to pull people in and then context to pull people through your sales funnel. Create context with your marketing, on your website, using dynamic content that changes based on visitor behavior. All this is possible using the just launched HubSpot 3 software – announced at INBOUND12 and filled with delicious smart tools! See http://www.hubspot.com/3 for lots more details. So, so cool!] 

I love this quote: “Success is making those who believe in you brilliant.”

Imagine making your customers brilliant just because they believe in you. That’s what I want to do.

I hope you do, too…

 

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Topics: inbound marketing, HubSpot