I should qualify. What makes great mission statements powerful?
Those are ones that great brands and businesses create (see
Read MorePosted by Christine B. Whittemore on Nov 9, 2015 8:30:00 AM
This is a 4 minute read.I should qualify. What makes great mission statements powerful?
Those are ones that great brands and businesses create (see What Great Brands Do With Mission Statements: 8 Examples). They come from the heart and capture the higher purpose of the organization.
Read MoreTopics: content marketing, brand marketing
Posted by Christine B. Whittemore on Jan 9, 2013 9:45:00 AM
This is a 4 minute read.I confess. 2012 was a blur. I had trouble keeping up with the marketing brilliance and goodness that many I admire shared. For that reason, I'm grateful to Denise Lee Yohn - whom I got to meet in person during BRITE 2011. She has created a list of blogposts worth reading from 2012!
Topics: customer experience, brand marketing
Posted by Christine B. Whittemore on Jul 24, 2012 9:45:00 AM
This is a 2 minute read.I'm partial to simplicity, so when Howard Belk, Co-President and CEO, Chief Creative Officer, and Brian Rafferty, Global Director of Customer Insights, from Siegel+Gale, addressed simplicity during BRITE Conference '12, I was all ears!
Topics: brand marketing
Posted by Christine B. Whittemore on May 9, 2012 9:45:00 AM
This is a 3 minute read.I'm always on the lookout for innovative business marketing ideas, ones that simplify or solve problems, that breakthrough humdrum routines. Columbia Business School's BRITE '12 Conference did that with Julie Cottineau's presentation titled 5 Strategies for Successful Entrepreneurial Branding.
Julie Cottineau, founder of BrandTwist, was immersed in breakthrough business marketing ideas as vice president, brand, Virgin USA. Her focus at BrandTwist is challenging perspectives to come up with unexpected solutions, juxtaposing two brands - for example - twisting their essence together to generate a fresh take.
Topics: brand marketing, innovation
Posted by Christine B. Whittemore on Apr 10, 2012 9:45:00 AM
This is a 3 minute read.Topics: brand marketing, customer loyalty, innovation
Posted by Christine B. Whittemore on Mar 6, 2012 5:00:00 PM
This is a 1 minute read.Topics: B2B Social Media, brand marketing, word-of-mouth marketing
Posted by Christine B. Whittemore on Feb 21, 2012 9:48:00 AM
This is a 2 minute read.Columbia Business School's BRITE - which stands for branding, innovation, technology - conference is one of my very favorites. I've participated in it since 2006 [before it was officially BRITE], and always emerge inspired and energized.
Topics: brand marketing
Posted by Christine B. Whittemore on Sep 19, 2011 9:48:00 AM
This is a 15 minute read.I love coming across examples and case studies of companies using social media in their marketing. In fact, I've been including links to articles about such brands and companies in the weekly #PracticalMktr Twitter roundup blogpost and have 100+ examples to share with you.
[Added 9/17/2012: check out 200+ Case Studies: Social Media and Content Marketing Examples for more examples and case studies!]
Read MoreTopics: B2B Social Media, case studies, brand marketing
Posted by Christine B. Whittemore on Sep 14, 2011 9:15:00 AM
This is a 2 minute read.Have you thought about the evolution of brand marketing? Two recent articles had me considering and appreciating that brand marketing has become deliciously unscripted and human.
Topics: brand marketing