What Makes Mission Statements Powerful?
I should qualify. What makes great mission statements powerful? Those are ones that great brands and ...
Content Talks Business Blog
Blogposts Worth Reading. Brand Marketing Goodness via Denise Lee Yohn
I confess. 2012 was a blur. I had trouble keeping up with the marketing brilliance and goodness that many I ...
Simplicity Matters in Brand Marketing: BRITE Conference 2012
I'm partial to simplicity, so when Howard Belk, Co-President and CEO, Chief Creative Officer, and Brian ...
How To Develop Breakthrough Business Marketing Ideas: Brite'12
I'm always on the lookout for innovative business marketing ideas, ones that simplify or solve problems, that ...
Loyalty Loop Means You Get More Customers: L'Oreal at BRITE 12
In his BRITE '12 presentation titled A New Path to Purchase, Moving at the Speed of Digital, Marc ...
BRITE for Business Innovation at Columbia Business School: 3/5-6/12
Columbia Business School's BRITE - which stands for branding, innovation, technology - conference is one of ...
100+ Case Studies: Social Media Marketing Examples
I love coming across examples and case studies of companies using social media in their marketing. In fact, ...
Brand Marketing Evolution: Unscripted and Human!
Have you thought about the evolution of brand marketing? Two recent articles had me considering and ...