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What Makes Mission Statements Powerful?

Posted by Christine B. Whittemore on Nov 9, 2015 8:30:00 AM

This is a 4 minute read.

I should qualify. What makes great mission statements powerful?

Those are ones that great brands and businesses create (see What Great Brands Do With Mission Statements: 8 Examples). They come from the heart and capture the higher purpose of the organization.

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Topics: content marketing, brand marketing

Blogposts Worth Reading. Brand Marketing Goodness via Denise Lee Yohn

Posted by Christine B. Whittemore on Jan 9, 2013 9:45:00 AM

This is a 4 minute read.

I confess. 2012 was a blur. I had trouble keeping up with the marketing brilliance and goodness that many I admire shared. For that reason, I'm grateful to Denise Lee Yohn - whom I got to meet in person during BRITE 2011. She has created a list of blogposts worth reading from 2012!

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Topics: customer experience, brand marketing

Simplicity Matters in Brand Marketing: BRITE Conference 2012

Posted by Christine B. Whittemore on Jul 24, 2012 9:45:00 AM

This is a 2 minute read.

I'm partial to simplicity, so when Howard Belk, Co-President and CEO, Chief Creative Officer, and Brian Rafferty, Global Director of Customer Insights, from Siegel+Gale, addressed simplicity during BRITE Conference '12, I was all ears!  

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Topics: brand marketing

How To Develop Breakthrough Business Marketing Ideas: Brite'12

Posted by Christine B. Whittemore on May 9, 2012 9:45:00 AM

This is a 3 minute read.

I'm always on the lookout for innovative business marketing ideas, ones that simplify or solve problems, that breakthrough humdrum routines. Columbia Business School's BRITE '12 Conference did that with Julie Cottineau's presentation titled 5 Strategies for Successful Entrepreneurial Branding.

Julie Cottineau, founder of BrandTwist, was immersed in breakthrough business marketing ideas as vice president, brand, Virgin USA. Her focus at BrandTwist is challenging perspectives to come up with unexpected solutions, juxtaposing two brands - for example - twisting their essence together to generate a fresh take.

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Topics: brand marketing, innovation

Loyalty Loop Means You Get More Customers: L'Oreal at BRITE 12

Posted by Christine B. Whittemore on Apr 10, 2012 9:45:00 AM

This is a 3 minute read.
In his  BRITE '12 presentation titled A New Path to Purchase, Moving at the Speed of DigitalMarc Speichert, Chief Marketing Officer, L'Oreal USA, used the 'loyalty loop' to demonstrate how Dermablend, a L'Oreal brand, raised awareness with customers using digital tools. 
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Topics: brand marketing, customer loyalty, innovation

Social Media for Consumer Awareness: Natural Beauty Summit America

Posted by Christine B. Whittemore on Mar 6, 2012 5:00:00 PM

This is a 1 minute read.
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Topics: B2B Social Media, brand marketing, word-of-mouth marketing

BRITE for Business Innovation at Columbia Business School: 3/5-6/12

Posted by Christine B. Whittemore on Feb 21, 2012 9:48:00 AM

This is a 2 minute read.

Columbia Business School's BRITE - which stands for branding, innovation, technology - conference is one of my very favorites. I've participated in it since 2006 [before it was officially BRITE], and always emerge inspired and energized.

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Topics: brand marketing

100+ Case Studies: Social Media Marketing Examples

Posted by Christine B. Whittemore on Sep 19, 2011 9:48:00 AM

This is a 17 minute read.

[Added 9/17/2012: check out 200+ Case Studies: Social Media and Content Marketing Examples for more examples and case studies!]

I love coming across examples and case studies of companies using social media in their marketing. In fact, I've been including links to articles about such brands and companies in my weekly #PracticalMktr Twitter roundupblogpost and have 100+ examples to share with you.

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Topics: B2B Social Media, case studies, brand marketing

Brand Marketing Evolution: Unscripted and Human!

Posted by Christine B. Whittemore on Sep 14, 2011 9:15:00 AM

This is a 2 minute read.

Have you thought about the evolution of brand marketing? Two recent articles had me considering and appreciating that brand marketing has become deliciously unscripted and human.

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Topics: brand marketing