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What's Your Marketing Technology Stack?

Posted by Christine B. Whittemore on Mar 20, 2018 8:30:00 AM

This is a 6 minute read.

Have you created your own Marketing Technology Stack? If you haven't, I strongly encourage you to not only do so, but also to submit a visual depiction of your stack to the 2018 Stackies.

In this article I share with you my 2018 stack and my journey to submitting my very first one in 2016, as well as references from 2016 and 2017 to inspire you to think about your marketing technology stack and how you might visually represent it.

Note: You have until Friday, April 6th, 2018 to submit your own entry to the Stackies. Details in this article: Share your marketing tech stack, and we’ll donate up to $10,000 to Girls in Tech.

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Topics: Digital Marketing, Marketing Technology

The Marketing Technology Paradox: People Matter More Than Ever!

Posted by Christine B. Whittemore on Sep 8, 2015 8:30:00 AM

This is a 4 minute read.

Here's a paradox I consider delicious: the more we embrace marketing technology for success in business, the more critical it is to have smart, thoughtful people to power the technology.

You see, the technology is simply a tool or a means to an end. Without thoughtful perspective and meaningful strategy, the tool is useless. To be successful, you need people to champion the smart implementation of your marketing automation and technology.

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Topics: Digital Marketing, email marketing, lead generation, B2B Marketing, Marketing Technology