Have you created your own Marketing Technology Stack? If you haven't, I strongly encourage you to do so.

And, then, make a point to submit it to the annual Stackies because each submission generates a donation to a great technology-focused cause.

In this article, I share with you my latest stack and the journey to submitting my very first one in 2016, as well as references from the years in between to inspire you to think about your marketing technology stack, how you might visually represent it, and how you keep evolving it.

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Have you added app integrations to your HubSpot CRM and sales/marketing automation platform? If you haven't, you should reconsider. App integrations will allow you to do even more with HubSpot. Here are just a few I've added to my portal and to client portals:

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Here's a paradox I consider delicious: the more we embrace marketing technology for success in business, the more critical it is to have smart, thoughtful people to power the technology.

You see, the technology is simply a tool or a means to an end. Without thoughtful perspective and meaningful strategy, the tool is useless. To be successful, you need people to champion the smart implementation of your marketing automation and technology.

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