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Starting a Blog? What's Your Purpose?

Posted by Christine B. Whittemore on Jun 12, 2017 8:30:00 AM

This is a 8 minute read.

If you're thinking about starting a blog for business, have you considered your purpose for doing so?

For example, are you starting a blog for thought-leadership? Are you looking to build community? Do you want to address customer service issues and how-tos associated with your product or service? Or, are you focused on driving traffic to your website and generating leads for your business?

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Topics: Blogging, B2B Social Media, How Do I Get Started?

Have You Written a 'Welcome Readers' Blog Post or Article?

Posted by Christine B. Whittemore on Jun 5, 2017 8:30:00 AM

This is a 6 minute read.

Do you have a 'Welcome Readers' article on your blog? It's ideally the first article or post you write on your business blog.

I consider the Welcome blog article a must-have for a blog. Not only does it welcome readers to your blog, but it also sets expectations for you and for them as you go forth publishing articles on a regular and on-going basis.

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Topics: Blogging

How To Write a Blog Article or Post: 15 Tips

Posted by Christine B. Whittemore on May 30, 2017 8:30:00 AM

This is a 8 minute read.

What's the best way to go about writing a blog article or post on your business blog?

I do best when I methodically plan out my article before sitting at my keyboard contemplating a blank screen.

In case it's the same for you, I share with you my...

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Topics: Blogging, B2B Social Media, How Do I Get Started?

29 Benefits of Blogging for Business

Posted by Christine B. Whittemore on Oct 19, 2015 8:30:00 AM

This is a 8 minute read.

Have you not yet launched a blog for your business? What are you waiting for? If it's justification you need, then look no further. Here are 29 benefits associated with blogging for business.

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Topics: Blogging, content marketing

How To Evaluate a Business Blog

Posted by Christine B. Whittemore on Sep 5, 2013 9:29:00 AM

This is a 9 minute read.

If you're serious about getting found online, you know that a business blog is your most critical asset. And, if you're really serious about getting found online thanks to a business blog, you'll want to evaluate it periodically. 

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Topics: Blogging, content marketing

How Business Blogging Fits Into Inbound Marketing

Posted by Christine B. Whittemore on Jun 19, 2013 9:45:00 AM

This is a 3 minute read.

If you're serious about inbound marketing, you'll want to embrace business blogging

You see, inbound marketing is all about attracting interested visitors to your website and business. You attract them with remarkable, delicious, relevant content which you publish regularly online - on your business blog.

(That's compared to outbound marketing which pushes messages onto audiences whether relevant to that audience or not. See 21 Inbound Marketing Definitions vs. Outbound and Inbound Marketing Definition: Build Trust, Generate Leads.)

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Topics: Blogging, inbound marketing

How Do I Write Good Blog Articles? Focus on Your Customers!

Posted by Christine B. Whittemore on Jun 5, 2013 9:46:00 AM

This is a 4 minute read.

Congratulations if you have - or plan to have - a blog for your business. After all, it's a powerful tool for connecting with customers.

I think of my business blog as my business' own digital printing press for taking the world by storm online. I'm not dependent on publications or TV channels or billboards - or million dollar budgets - for communicating directly with my customers.

It's a heady notion. Thanks to digital resources - such as a business blog - you, too, can connect with customers in a way that used to only be available for Fortune 20 type organizations with cavernously deep pockets.

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Topics: Blogging, content marketing

New Business Blogging Guide From Simple Marketing Now!

Posted by Christine B. Whittemore on May 29, 2013 9:45:00 AM

This is a 2 minute read.

Big news! We have a new business blogging guide from Simple Marketing Now to share with you!

I'm particularly excited about this blogging guide because I believe so intensely in the value of a blog for a business (and not just because I've been blogging since 2006...). After all, it's the digital equivalent of a printing press.

Which means that, with a blog, a business can easily publish information that specific customers will find useful and valuable, and will return to, and eventually want to do business with. 

With a blog, a business can easily create dynamic and fresh content which signals to search engines that they (or their spiders) come visit (aka crawl) and check out the new content associated with the website. If they like it, they'll make note of (aka index) that new content and match it up to relevant search queries from potential customers.

A business blog is a powerful business asset.

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Topics: Blogging, content marketing

How Do I Write Strong Blog Titles?

Posted by Christine B. Whittemore on Jun 6, 2012 9:45:00 AM

This is a 2 minute read.

What have you found makes for an effective blog title? You know, the kind that attracts visitors and engages them in the brilliant content you have created... How do you go about writing those strong blog titles?

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Topics: Blogging, Digital Marketing, How Do I Get Started?

What Results To Expect When Starting a Blog

Posted by Christine B. Whittemore on Apr 5, 2012 6:58:00 PM

This is a 3 minute read.
So, you've made the decision to launch a blog for your business, but you're not quite sure  what kind of results to expect when starting a blog. Will you be an overnight sensation? Will you take your industry immediately by storm? Or will you languish...
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Topics: Blogging