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Content Talks Business Blog

Helping Your Business Stand Out With Content

10 Top Tips for Starting a Blog for Business

Posted by Christine B. Whittemore on Jan 16, 2018 8:30:00 AM

This is a 9 minute read.

If your business doesn't yet have a blog - or has one that might benefit from a reset - here are 10 tips for starting that business blog.

For perspective, I originally published this article in March 2012 a day after a #KBTribeChat about Blogging for Business that Todd Vendituoli hosted. I met him in person a few months later at Coverings 2012.

>> See Tile Industry at Coverings 2012 via Tweetup, Twitter Chat, Trends

The Twitter Chat reminded me that I had wanted to address this topic. As I revisit this article six years later, I'm reminded how critical it is to not just have a blog for business, but also to put it in the right perspective. These top tips should help.

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Topics: Blogging, B2B Social Media

Why Blogs For Business? For Content That Connects With Your Customers

Posted by Christine B. Whittemore on Dec 19, 2017 8:30:00 AM

This is a 6 minute read.

What's your take on why blogs for business?

Do you consider them useful? A necessary evil? Something to run away from? A digital doodad with possibilities, but too confusing to pay much attention to right now?

Blogs Are Critical for Business

I consider blogs critical for business. In fact, I can't imagine any business serious about connecting with customers and getting found online being without one.

Without a blog, how do you create meaningful content for your customers?

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Topics: Get Found, Blogging

How Does Business Blogging Fit Into Your Inbound Marketing?

Posted by Christine B. Whittemore on Dec 12, 2017 8:30:00 AM

This is a 6 minute read.

If you're serious about inbound marketing, you'll want to embrace business blogging. Why? Because the two fit together like hand and glove.

Here's how it all comes together.

Not Sure About Inbound Marketing?

If you aren't fully sure about inbound marketing, don't immediately discard the idea. You see, inbound marketing is all about attracting interested visitors to your website and business. You do that with remarkable, delicious, relevant content that you publish regularly on your business blog.

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Topics: Blogging, inbound marketing

31 Benefits of Blogging for Business

Posted by Christine B. Whittemore on Dec 5, 2017 8:30:00 AM

This is a 13 minute read.

Have you not yet launched a blog for your business? What are you waiting for? If it's justification you need, then look no further. Here are 31 updated benefits associated with blogging for business.

(This article was originally published in October 2015.)

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Topics: Blogging, content marketing

The 79 Latest Business Blogging Statistics

Posted by Christine B. Whittemore on Nov 28, 2017 8:30:00 AM

This is a 19 minute read.

Are you considering blogging for your business and wondering what you can expect? These 79 blogging statistics will help.

Especially since business blogging represents the single most effective investment you can make to ensure your business remains relevant and visible to potential customers over time. It's a serious tool with SEO (search engine optimization) implications. It offers serious content repurposing possibilities, not to mention that it can be a magnet for generating leads and having something to contribute to social networks.

As with anything worth doing, though, it takes effort and commitment.

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Topics: Blogging

Starting a Blog? What's Your Purpose?

Posted by Christine B. Whittemore on Jun 12, 2017 8:30:00 AM

This is a 8 minute read.

If you're thinking about starting a blog for business, have you considered your purpose for doing so?

For example, are you starting a blog for thought-leadership? Are you looking to build community? Do you want to address customer service issues and how-tos associated with your product or service? Or, are you focused on driving traffic to your website and generating leads for your business?

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Topics: Blogging, B2B Social Media, How Do I Get Started?

Have You Written a 'Welcome Readers' Blog Post or Article?

Posted by Christine B. Whittemore on Jun 5, 2017 8:30:00 AM

This is a 6 minute read.

Do you have a 'Welcome Readers' article on your blog? It's ideally the first article or post you write on your business blog.

I consider the Welcome blog article a must-have for a blog. Not only does it welcome readers to your blog, but it also sets expectations for you and for them as you go forth publishing articles on a regular and on-going basis.

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Topics: Blogging

How To Write a Blog Article or Post: 15 Tips

Posted by Christine B. Whittemore on May 30, 2017 8:30:00 AM

This is a 8 minute read.

What's the best way to go about writing a blog article or post on your business blog?

I do best when I methodically plan out my article before sitting at my keyboard contemplating a blank screen.

In case it's the same for you, I share with you my...

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Topics: How Do I Get Started?, B2B Social Media, Blogging

How To Evaluate a Business Blog

Posted by Christine B. Whittemore on Sep 5, 2013 9:29:00 AM

This is a 9 minute read.

If you're serious about getting found online, you know that a business blog is your most critical asset. And, if you're really serious about getting found online thanks to a business blog, you'll want to evaluate it periodically. 

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Topics: Blogging, content marketing

How Do I Write Good Blog Articles? Focus on Your Customers!

Posted by Christine B. Whittemore on Jun 5, 2013 9:46:00 AM

This is a 4 minute read.

Congratulations if you have - or plan to have - a blog for your business. After all, it's a powerful tool for connecting with customers.

I think of my business blog as my business' own digital printing press for taking the world by storm online. I'm not dependent on publications or TV channels or billboards - or million dollar budgets - for communicating directly with my customers.

It's a heady notion. Thanks to digital resources - such as a business blog - you, too, can connect with customers in a way that used to only be available for Fortune 20 type organizations with cavernously deep pockets.

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Topics: content marketing, Blogging