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How Media Relations Can Drive SEO For Business

Posted by Christine B. Whittemore on Feb 15, 2016 8:30:00 AM

This is a 6 minute read.

'Brain games' or 'brain games for adults' -- which do you think is the better keyword phrase for driving SEO for business? And, then, how do you do it?

Gini Dietrich, CEO of PR firm Arment Dietrich and author of Spin Sucks, explained during her presentation titled How To Use Media Relations To Drive SEO during INBOUND15.

Here are highlights from the presentation.

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Topics: Get Found, content marketing, Digital Marketing, SEO & Search Tips

How To Search Online: 23 Tips for Finding What You Need

Posted by Christine B. Whittemore on Jan 8, 2014 9:18:00 AM

This is a 5 minute read.

I'm always on the lookout for tips on how to search online more effectively and efficiently. These 23 tips for finding what you need represent a recap of two previous articles -  Search Tips To Find and Get Found Online and Google For Search & Discovery: TalkFloor Social Media Marketing Series along with newly relevant (and discovered) ones. If you're like me, you'll enjoy exploring with them and coming across new discoveries.

Let me know which you find most valuable and how you use them to find what you need online.

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Topics: Digital Marketing, SEO & Search Tips

How To Get Started with Paid Search to Get Found Online: 15 Tips

Posted by Christine B. Whittemore on Sep 17, 2013 9:38:00 AM

This is a 5 minute read.

Curious about how to get started with paid search to get found online? Read these 15 tips!

Paid Search - aka PPC, pay-per-click, using Google Adwords - can be valuable for testing out keywords and ideas, how well an offer converts on your site, for example, as well as to jump start traffic to your website (see 4 Ways Paid Search Can Support Inbound Marketing).

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Topics: Get Found, How Do I Get Started?, SEO & Search Tips

How Organic Keywords Help You Get Found Online

Posted by Christine B. Whittemore on Sep 12, 2013 8:30:00 AM

This is a 5 minute read.

Have you considered how critical search is to everything we do nowadays whether as consumers or professionals? As critical as it is, many businesses haven't thought through the implications and opportunities associated with organic keywords and how they help businesses get found online. 

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Topics: Digital Marketing, SEO & Search Tips

How To Audit Content: Yours and Your Competition's

Posted by Christine B. Whittemore on Jun 28, 2013 8:30:00 AM

This is a 4 minute read.

Have you ever conducted an online content audit comparing your online presence to that of your competition?

I like to do so every so often, and definitely when I first start working with a client.

In the pre-digital days, it's the kind of thing you could do most effectively at a trade show, when you might ask someone innocent looking to go 'fish' for competitive brochures and materials from others exhibiting.

In the digital days, it's a matter of exploring your competitors' websites, and including yours in the process for a compare and contrast type exercise.

Not to copy or steal what the competition is doing.

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Topics: content marketing, Digital Marketing, SEO & Search Tips

SEO Tips: Having Fun with Title Tags and Meta Descriptions

Posted by Christine B. Whittemore on Feb 14, 2013 11:57:00 AM

This is a 6 minute read.

As important as SEO is, would you agree that there's a hair shirt quality to it all? It's technical, it's geeky and abstract, awkward to access and doesn't seem to visibly add to the user experience.

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Topics: content marketing, Digital Marketing, SEO & Search Tips

Web Presence and Search Engine Optimization Tips From Webbiquity

Posted by Christine B. Whittemore on Apr 3, 2012 9:45:00 AM

This is a 3 minute read.

If you're looking for an overview of the Best of 2011 Digital Visibility Advice, I recommend that you visit Webbiquity's Best Web Presence Optimization Guides and Tips of 2011.

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Topics: managing online reputation, SEO & Search Tips

8 Social Networking Sites To Search For Discovery

Posted by Christine B. Whittemore on Mar 29, 2012 9:50:00 AM

This is a 3 minute read.

Yes, we talk a great deal about search engines, and how to get found online. What we don't do as much is discuss how to make use of social networking sites to search for discovery.

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Topics: SEO & Search Tips

Search Tips To Find and Get Found Online

Posted by Christine B. Whittemore on Mar 20, 2012 9:45:00 AM

This is a 2 minute read.

Although I spend a great deal of time thinking about how to get found online, I also love knowing about - and using - search tips to find valuable information.

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Topics: Get Found, SEO & Search Tips

Local Search, Managing Online Reputation and the BBB

Posted by Christine B. Whittemore on Aug 18, 2011 9:15:00 AM

This is a 2 minute read.

Have you checked how your business appears in local search? If a Better Business Bureau (BBB) listing appears, how does it affect how you manage your online reputation?

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Topics: managing online reputation, SEO & Search Tips