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Content Talks Business Blog

Content Talks Business Blog

Setting Up Goals in Google Analytics: Digital Marketing Must-Have

Posted by Christine B. Whittemore on Nov 20, 2013 8:30:00 AM

This is a 9 minute read.

If you're curious about your website and how it supports your business, you'll want to set up goals in Google Analytics.

Setting up goals in Google Analytics has two benefits:

1. The process of identifying goals to set up forces you to think about the purpose of your website. 

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Topics: Digital Marketing, website evaluation, MarketingProfs

Get More Leads: Create Simple Lead Generation Forms - Take 10

Posted by Christine B. Whittemore on Jan 17, 2012 9:45:00 AM

This is a 2 minute read.

Would you like to learn about creating simple lead generation forms? If yes, I invite you to watch my two recent MarketingProfs Take 10 webcasts:

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Topics: inbound marketing, lead generation, MarketingProfs

B2B Marketing Wisdom from MarketingProfs B2B Forum 2011

Posted by Christine B. Whittemore on Aug 4, 2011 9:40:00 AM

This is a 3 minute read.

Have you attended a MarketingProfs event? If you haven't, you should. You'll be inspired, grounded and surrounded by brilliant B2B marketers who share wisdom worth taking home and applying immediately, and plenty that will percolate until the time is right to integrate it into your business and marketing strategy!

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Topics: B2B Social Media, B2B Marketing, MarketingProfs