If you're curious about your website and how it supports your business, you'll want to set up goals in Google Analytics.
Setting up goals in Google Analytics has two benefits:
1. The process of identifying goals to set up forces you to think about the purpose of your website.
Topics: MarketingProfs, website evaluation, Digital Marketing
Would you like to learn about creating simple lead generation forms? If yes, I invite you to watch my two recent MarketingProfs Take 10 webcasts:
Topics: lead generation, MarketingProfs, inbound marketing
Have you attended a MarketingProfs event? If you haven't, you should. You'll be inspired, grounded and surrounded by brilliant B2B marketers who share wisdom worth taking home and applying immediately, and plenty that will percolate until the time is right to integrate it into your business and marketing strategy!
Topics: B2B Social Media, B2B Marketing, MarketingProfs
