Flooring The Consumer Explores Getting Found In-Store and Online, aka the Customer Retail Experience

Evaluating Blogs: Social Flooring Index Reviews

Posted by Christine Whittemore on Mar 26, 2012 9:45:00 AM

Social Flooring Index Blog ReviewsPerhaps you are aware that I've been monitoring the 'social state of flooring' via the Social Flooring Index officially since 2009.

What I also started doing as of November 2011 was to pick blogs which I have included in the Social Flooring Index and review them on regular basis. 

Why? Because I'm curious to see how floor covering organizations are making use of blogs - especially since they are so powerful for getting found online - to express humanity and passion for products and industry to readers.

Since we can no longer just rely on the physical retail experience to connect with customers, we must bring in the digital and social worlds.  These flooring blogs represent organizations that have taken the digital and social plunge. It's really exciting! 

Since getting started with these Social Flooring Index Blog reviews I've examined 11 blogs and shared highlights of each in individual blog articles as follows:

I invite you to check out these articles so you can learn about [and from] these blogs. 
If you're considering getting started with a blog, you may find these two articles helpful:
Will you let me know your reactions?

Tags: Floor Covering marketing, blog review

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About C.B. Whittemore

About C.B. Whittemore

Flooring The Consumer History

Flooring The Consumer is a marketing blog about improving the consumer experience, particularly in flooring.


The blog was launched in June 2006. It is featured as a case study on this site with more detail on the Simple Marketing Blog.

If you're curious about our archives from 2006 to 2011, visit Flooring The Consumer.