What's your opinion of mission statements? Do you use them or ignore them completely? Would you think differently if you saw what great brands do with mission statements?
Flooring The Consumer Explores Getting Found In-Store and Online, aka the Customer Retail Experience
I like to focus on the retail experience because it represents the ultimate opportunity to bring together the visual, service, relationship, product, logistical, creative elements and more available to a business to create a one-of-a-kind, memorable and talk-worthy segment of time for customers.
(For additional perspective, see To Get More Business, Design Your Experience For Consumers.)
Good retail experiences have nothing to do with blandness. Rather, they embody a strong point of view (POV) that can't possibly be forgotten or confused with another. They bring your brand to life and keep it alive in people's minds and hearts.
Have you wondered what great brands - such as Amazon, Starbucks, Apple, IBM and Zappos - do to consistently stand out in the marketplace?
The answer can be found in Denise Lee Yohn's compelling new book titled WHAT GREAT BRANDS DO: The Seven Brand-Building Principles that Separate the Best from the Rest.
Denise and I first connected via Twitter in 2010 over our shared interest in the customer experience. (Denise regularly inspires me with her many insights about great brands that delight customers.) We met in person at Columbia Business School's BRITE'11 conference in NYC and exchanged guest blog articles shortly thereafter. Here is hers about REI - another great brand you'll learn more about in her book: REI Makes Choosing Easy By Denise Lee Yohn.
So, what's ahead for the customer experience?
Having just participated in a thought-provoking conversation on SAP Radio's Coffee Break with Game Changers on customer loyalty and retail, I feel an intense need to share with you my observations about what I see when gazing into the future of the customer experience.
Tags: customer experience
How much do you think about the customer experience you've created? Not just the one you offer via your store or showroom or office, but also the one you offer online. Is it one that expresses to your visitors and customers how much you cherish them?
Tags: customer experience
I wish you, your friends and families a most wonderful Thanksgiving on behalf of all of us at Simple Marketing Now!
In anticipation of the holiday, I re-visited some of the past Thanksgiving articles I've written and came across several highlights that I thought you might enjoy.
Tags: About Us