--- title: Disney Times Square Retail Experience Reflects Modern Brand description: Disney's Time Square store redefines the modern brand. Read here for more about the retail experience, and how you might reinvent it. image: http://3.bp.blogspot.com/-87L6dDyc_qM/Tpj5CwDZ0UI/AAAAAAAAGpM/uwmRP_BrGzw/s320/IMG_4296.JPG --- [![simple-marketing-now-logo.png](https://www.simplemarketingnow.com/hs-fs/file-2223845170-png/Simple_Dec2014/logo/simple-marketing-now-logo.png?width=180&name=simple-marketing-now-logo.png "simple-marketing-now-logo.png")](https://www.simplemarketingnow.com) ![Simple Marketing Now is HubSpot Certified](https://www.simplemarketingnow.com/hs-fs/file-2208007916-png/Simple_Dec2014/img/img-hubspot-certified-partner-badge.png?width=85&name=img-hubspot-certified-partner-badge.png "Simple Marketing Now is HubSpot Certified") - [Services](https://www.simplemarketingnow.com/services) - [Services](https://www.simplemarketingnow.com/services) - [>> Strategy & Direction](https://www.simplemarketingnow.com/services/strategy) - [>> Systems & Tools](https://www.simplemarketingnow.com/systems-tools-infrastructure) - [>> Execution, Content & Programs](https://www.simplemarketingnow.com/execution-content-programs) - [Case Studies](https://www.simplemarketingnow.com/case_studies) - [Case Studies](https://www.simplemarketingnow.com/case_studies) - [Website Redesign](https://www.simplemarketingnow.com/case_studies/website-redesign) - [Complete Redesign on HubSpot](https://www.simplemarketingnow.com/case_studies/website-redesign/complete-overhaul) - [Business Blogging](https://www.simplemarketingnow.com/blog) - [Blog](https://www.simplemarketingnow.com/content-talks-business-blog) - [Content Talks Business](https://www.simplemarketingnow.com/content-talks-business-blog) - [Flooring the Consumer](https://www.simplemarketingnow.com/blog/flooring-the-consumer) - [Social Flooring Index](https://www.simplemarketingnow.com/blog/social-flooring-index-blog) - [About](https://www.simplemarketingnow.com/about) - [About Us](https://www.simplemarketingnow.com/about) - [Meet the Simplifier](https://www.simplemarketingnow.com/about_us/christine_b_whittemore) - [Testimonials](https://www.simplemarketingnow.com/about_us/testimonials) - [News](https://www.simplemarketingnow.com/news) - [Resource Library](https://www.simplemarketingnow.com/resources) - [Customer Experience Articles](https://www.simplemarketingnow.com/About_Us/Christine_B_Whittemore/customer-experience-articles) - [Contact](https://www.simplemarketingnow.com/contact-us) - [Contact Us](https://www.simplemarketingnow.com/contact-us) - [Subscribe to Newsletter](https://offers.simplemarketingnow.com/join-our-monthly-enewsletter-list) ![Flooring The Consumer Blog](https://www.simplemarketingnow.com/hs-fs/file-2356801856-jpg/Simple_Dec2014/backgrounds/flooring-consumer-blog.jpg?width=1600&name=flooring-consumer-blog.jpg "Flooring The Consumer Blog") - [Content talks business blog](https://www.simplemarketingnow.com/content-talks-business-blog) - [Flooring the consumer blog](https://www.simplemarketingnow.com/blog/flooring-the-consumer) - [The social flooring index blog](https://www.simplemarketingnow.com/blog/social-flooring-index-blog) # Flooring The Consumer Blog ## [Disney Times Square Retail Experience Reflects Modern Brand](https://www.simplemarketingnow.com/blog/flooring-the-consumer/bid/101572/disney-times-square-retail-experience-reflects-modern-brand) Posted by [Christine B. Whittemore](https://www.simplemarketingnow.com/blog/flooring-the-consumer/author/christine-b-whittemore) on October 17, 2011 **This is a 4 minute read.** ![Disney Times Square Retail Experience Reflects Modern Bran](http://3.bp.blogspot.com/-87L6dDyc_qM/Tpj5CwDZ0UI/AAAAAAAAGpM/uwmRP_BrGzw/s320/IMG_4296.JPG "Disney Times Square Retail Experience Reflects Modern Bran")Leave it to Disney or Apple to come up with a truly engaging retail experience. What's even more appealing is realizing that Apple and Disney might collaborate - as the news that Jobs was assisting with Disney Store Redesign suggests - and having the opportunity to experience the end result firsthand in Times Square in a modern brand interpretation! ## A Visit to Disney Times Square A few weeks ago, before attending a [CBSAC/NY](http://www.cbsacny.org/) monthly management meeting, I had the opportunity to visit and experience the new Disney Times Square store.  I pretended for a few hours that I was keeping up with Tigger while off on a walk with Pooh Bear and Piglet.It was magical - as Disney should be. I recommend that you read [DDI Magazine's March 2011 article titled Modern Magic](http://www.ddionline.com/displayanddesignideas/magazine/Modern-magic-3541.shtml). It puts into perspective the store and design sensibilities that the store designers brought to life - from the 2,000 square foot billboard facade to the 10,000 square foot Times Square, NYC, retail store. The store is definitely engaging - despite potential merchandise overload. ### Translating the Brand into a Magical Retail Experience I took many pictures [see below] trying to capture the magic, and was impressed with the flow of the store and the many kid-friendly spaces [aka storytelling neighborhoods] that allowed the kids to play and subtlely entertain themselves in the Disney environment. ![Disney Retail Experience](http://3.bp.blogspot.com/-YPr52igGPDo/Tpj5C0qhMWI/AAAAAAAAGpc/rvFAT5BTwQ8/s320/IMG_4297.JPG) Onto these translucent trees, you would notice Tigger bouncing. ![Disney Wall of Stuffed Animals](http://1.bp.blogspot.com/-KJmNrb78lS8/Tpj5EOnqPTI/AAAAAAAAGpk/_V15tMNGGJs/s320/IMG_4298.JPG "Disney Wall of Stuffed Animals") Yes, plenty of merchandise, but notice how humanely scaled the check out section is. ![Disney Cash Wrap](http://1.bp.blogspot.com/-2Wy9vM3QwxE/Tpj5ESKNw2I/AAAAAAAAGps/P__xVFbo8ng/s320/IMG_4299.JPG "Disney Cash Wrap") ![Tinker Bell Pixie Dust](http://3.bp.blogspot.com/-wa7Ztua36Qc/Tpj5ETkDGLI/AAAAAAAAGqA/PR86LN6sPFg/s320/IMG_4300.JPG "Tinker Bell Pixie Dust") This has to be my favorite and most relaxing section: the escaltor where you'll find Tinker Bell spreading pixie dust and inspiration. ![Disney Times Square Magic](http://4.bp.blogspot.com/-IKmCxT9ykGQ/Tpj5Fge38II/AAAAAAAAGqI/zdvFQwYEGhU/s320/IMG_4301.JPG "Disney Times Square Magic") ![Disney Mickey and Minnie](http://1.bp.blogspot.com/-IY2uDJcWA38/Tpj5FyJb0dI/AAAAAAAAGqY/MPlThYjKDsk/s320/IMG_4302.JPG "Disney Mickey and Minnie") ![Disney Kid's Theater Area](http://2.bp.blogspot.com/-8_8WDBf0fRM/Tpj5GuqtS-I/AAAAAAAAGqg/MJGz_Wc2maE/s320/IMG_4303.JPG "Disney Kid's Theater Area") Kid theater, right? ![Disney Magic Castle](http://2.bp.blogspot.com/-qz-DqfqCf1Y/Tpj5GlFpCLI/AAAAAAAAGqw/Upa-xKgv9dU/s320/IMG_4304.JPG "Disney Magic Castle") It wouldn't be Disney without princesses and castles... right? ![Disney kid's play area](http://4.bp.blogspot.com/-n7t9qmyFB2w/Tpj5Hf38npI/AAAAAAAAGq8/_gHmOGrcLX4/s320/IMG_4305.JPG "Disney kid's play area") I love these kid-friendly play areas that reminded me of IKEA and have nothing to do with princesses and castles! ![Disney's Tigger Bouncing By](http://3.bp.blogspot.com/-i2T211BgrjI/Tpj5H-TRwjI/AAAAAAAAGrM/wCZ2uZIWmaA/s320/IMG_4306.JPG "Disney's Tigger Bouncing By") There goes Tigger! Did you see him? I truly enjoyed this Disney retail experience. It successfully reimagined the experience to include magic and adventure while keeping the transactional elements at bay. My senses were fully engaged. I was aware of an intense sensory experience, and yet, I didn't rebel. The loud store music helped drown out otherwise distracting kid sounds, while still allowing adult conversation. The Times Square Disney store - from what I observed - successfully created an intense store experience that redefines the Disney brand experience. Be sure to check out [Bibbidi Bobbidi Boo - the Disney Store Times Square is Brand New](http://www.disunplugged.com/2011/05/30/bibbidi-bobbidi-boo-the-disney-store-times-square-is-brand-new/). ## What do you think of the Disney Times Square Store retail experience? Your turn. What do you think of the Disney Times Square Store retail experience. Does it connect with visitors and potential customers? How might you convince those visitors to take part in this amazing retail experience? [![Subscribe to Flooring The Consumer!](https://no-cache.hubspot.com/cta/default/103148/e54e4944-0cf7-4d08-b564-54cee42ca87e.png)](https://cta-redirect.hubspot.com/cta/redirect/103148/e54e4944-0cf7-4d08-b564-54cee42ca87e) Topics: [customer experience](https://www.simplemarketingnow.com/blog/flooring-the-consumer/topic/customer-experience) #### Leave a Comment: ### Subscribe to Email Updates [![Download our Content Marketing Guide](https://no-cache.hubspot.com/cta/default/103148/eec864ba-58a5-4314-8319-dd1c9152edfc.png)](https://cta-redirect.hubspot.com/cta/redirect/103148/eec864ba-58a5-4314-8319-dd1c9152edfc) ### Recent Posts ### Most Read Articles ### Posts by Topic - [B2B Social Media (9)](https://www.simplemarketingnow.com/blog/flooring-the-consumer/topic/b2b-social-media) - [brand marketing (4)](https://www.simplemarketingnow.com/blog/flooring-the-consumer/topic/brand-marketing) - [customer experience (78)](https://www.simplemarketingnow.com/blog/flooring-the-consumer/topic/customer-experience) - [customer loyalty (5)](https://www.simplemarketingnow.com/blog/flooring-the-consumer/topic/customer-loyalty) - [Digital Marketing (12)](https://www.simplemarketingnow.com/blog/flooring-the-consumer/topic/digital-marketing) - [email marketing (4)](https://www.simplemarketingnow.com/blog/flooring-the-consumer/topic/email-marketing) - [FCW (4)](https://www.simplemarketingnow.com/blog/flooring-the-consumer/topic/fcw) - [flooring blogs (2)](https://www.simplemarketingnow.com/blog/flooring-the-consumer/topic/flooring-blogs) - [flooring industry (4)](https://www.simplemarketingnow.com/blog/flooring-the-consumer/topic/flooring-industry) Search this Site - There are no suggestions because the search field is empty. WHAT SIMPLE MARKETING NOW DOES ![img-sitefooter-hr.jpg](https://www.simplemarketingnow.com/hs-fs/file-2286603520-jpg/Simple_Dec2014/img/img-sitefooter-hr-dark.jpg?width=90&name=img-sitefooter-hr-dark.jpg "img-sitefooter-hr.jpg") Services - [Inbound Marketing](https://www.simplemarketingnow.com/services/inbound-marketing) - [Digital Marketing](https://www.simplemarketingnow.com/services/digital-marketing) - [Content Marketing](https://www.simplemarketingnow.com/services/content-marketing) - [Context Marketing](https://www.simplemarketingnow.com/contextual-marketing) - [Social Media Marketing](https://www.simplemarketingnow.com/services/social-media-marketing) - [Social Media Monitoring Analysis](https://www.simplemarketingnow.com/services/social-media-monitoring-analysis) - [Business Blogging](https://www.simplemarketingnow.com/services/blogging) - [Pricing Packages](https://www.simplemarketingnow.com/pricing-packages-inbound-marketing) Case Studies - [Simple Marketing Now Case Studies](https://www.simplemarketingnow.com/case_studies) - [Inbound Marketing Website Redesign](https://www.simplemarketingnow.com/services/inbound-marketing) - [Complete Redesign on HubSpot](https://www.simplemarketingnow.com/case_studies/website-redesign/complete-overhaul) - [Business Blog Examples](https://www.simplemarketingnow.com/blog) INFORMATION RESOURCES ![img-sitefooter-hr.jpg](https://www.simplemarketingnow.com/hs-fs/file-2286603520-jpg/Simple_Dec2014/img/img-sitefooter-hr-dark.jpg?width=90&name=img-sitefooter-hr-dark.jpg "img-sitefooter-hr.jpg") Simple Marketing Now Blogs - [Content Talks Business](https://www.simplemarketingnow.com/content-talks-business-blog) - [Flooring The Consumer](https://www.simplemarketingnow.com/blog/flooring-the-consumer) - [Social Flooring Index](https://www.simplemarketingnow.com/blog/social-flooring-index-blog) Simple Marketing Now Resources - [Learn More About Getting Found Online](https://www.simplemarketingnow.com/learn-more-about-getting-found-online) - [Resource Library](https://www.simplemarketingnow.com/resources) - [Content Marketing Resources](https://www.simplemarketingnow.com/resources/content-marketing-resources) - [Digital Marketing Resources](https://www.simplemarketingnow.com/resources/digital-marketing-resources) - [Inbound Marketing Resources](https://www.simplemarketingnow.com/resources/inbound-marketing-resources) - [Guide to Successful Inbound Marketing](https://www.simplemarketingnow.com/how-to-do-inbound-marketing-guide) [![Simple Marketing Now is a Verified TrustSpot Company.](https://s3.amazonaws.com/trustspot-downloads/seal_horizontal.png)](https://www.trustspot.io/store/Simple-Marketing-Now-LLC) ABOUT SIMPLE MARKETING NOW ![img-sitefooter-hr.jpg](https://www.simplemarketingnow.com/hs-fs/file-2286603520-jpg/Simple_Dec2014/img/img-sitefooter-hr-dark.jpg?width=90&name=img-sitefooter-hr-dark.jpg "img-sitefooter-hr.jpg") - [About Us](https://www.simplemarketingnow.com/about_us) - [Meet the Simplifier](https://www.simplemarketingnow.com/about_us/christine_b_whittemore) - [The Simplifier's Presentation History](https://www.simplemarketingnow.com/about_us/christine_b_whittemore/presentation-history) - [Customer Experience Articles](https://www.simplemarketingnow.com/About_Us/Christine_B_Whittemore/customer-experience-articles) - [Testimonials](https://www.simplemarketingnow.com/about_us/testimonials) - [News](https://www.simplemarketingnow.com/news) - [Press Releases](https://www.simplemarketingnow.com/news/press-releases) - [Interviews](https://www.simplemarketingnow.com/news/interviews) Connect With Us - [Contact Us](https://www.simplemarketingnow.com/contact-us) - [Subscribe to the Newsletter](https://offers.simplemarketingnow.com/join-our-monthly-enewsletter-list) - [Get Started](https://offers.simplemarketingnow.com/free-inbound-marketing-assessment) Simple Marketing Now LLC 7354 Ridge Avenue #31 Philadelphia, PA  19128 973-283-2424 ![Simple Marketing Now is a Certified HubSpot Partner](https://www.simplemarketingnow.com/hs-fs/hubfs/template/hubspot-partner.jpg?width=139&name=hubspot-partner.jpg "Simple Marketing Now is a Certified HubSpot Partner") [![CB Whittemore on Twitter](https://www.simplemarketingnow.com/hs-fs/file-2219620899-png/Simple_Dec2014/icon/icon-twitter.png) ](https://twitter.com/CBWhittemore) [![Simple Marketing Now on Facebook](https://www.simplemarketingnow.com/hs-fs/file-2220235172-png/Simple_Dec2014/icon/icon-facebook.png) ](https://www.facebook.com/SimpleMarketingNow) [![Simple Marketing Now on Pinterest](https://www.simplemarketingnow.com/hs-fs/file-2219620894-png/Simple_Dec2014/icon/icon-pinterest.png) ](https://pinterest.com/cbwhittemore/) [![Simple Marketing Now on LinkedIn](https://www.simplemarketingnow.com/hs-fs/file-2220235167-png/Simple_Dec2014/icon/con-linkedin.png) ](https://www.linkedin.com/company/simple-marketing-now) [![Simple Marketing Now Blog RSS](https://www.simplemarketingnow.com/hs-fs/file-2220235162-png/Simple_Dec2014/icon/icon-rss.png) ](https://www.simplemarketingnow.com/content-talks-business-blog/rss.xml) [![Simple Marketing Now](https://www.simplemarketingnow.com/hs-fs/file-2223845170-png/Simple_Dec2014/logo/simple-marketing-now-logo.png?width=180&name=simple-marketing-now-logo.png "Simple Marketing Now")](https://www.simplemarketingnow.com/) © 2026 Simple Marketing Now LLC ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Christine B. Whittemore", "url" : "https://www.simplemarketingnow.com/blog/flooring-the-consumer/author/christine-b-whittemore" }, "datePublished" : "2011-10-17T14:00:00.000Z", "headline" : "Disney Times Square Retail Experience Reflects Modern Brand", "image" : [ "http://3.bp.blogspot.com/-87L6dDyc_qM/Tpj5CwDZ0UI/AAAAAAAAGpM/uwmRP_BrGzw/s320/IMG_4296.JPG" ], "mainEntityOfPage" : { "@id" : "https://www.simplemarketingnow.com/blog/flooring-the-consumer/bid/101572/disney-times-square-retail-experience-reflects-modern-brand", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.simplemarketingnow.com/hs-fs/file-2223845170-png/Simple_Dec2014/logo/simple-marketing-now-logo.png" }, "name" : "Simple Marketing Now LLC" } } ```