A Visit to Disney Times Square
Translating the Brand into a Magical Retail Experience
I truly enjoyed this Disney retail experience. It successfully reimagined the experience to include magic and adventure while keeping the transactional elements at bay. My senses were fully engaged. I was aware of an intense sensory experience, and yet, I didn't rebel. The loud store music helped drown out otherwise distracting kid sounds, while still allowing adult conversation.
The Times Square Disney store - from what I observed - successfully created an intense store experience that redefines the Disney brand experience.
Be sure to check out Bibbidi Bobbidi Boo - the Disney Store Times Square is Brand New.
What do you think of the Disney Times Square Store retail experience?
Your turn. What do you think of the Disney Times Square Store retail experience. Does it connect with visitors and potential customers? How might you convince those visitors to take part in this amazing retail experience?