The Blogging Process

Big picture: With blogging maturing and becoming an integral part of content and inbound marketing, it's more important than ever to have a strategy and process to manage content creation, outsourcing and content promotion. Tools help as does ongoing communication.

66. According to Orbit Media's 2017 research about blogging, 1 in 5 bloggers has a formal editing process.

From the 2018 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs: 

67. Nearly half of respondents (56%) outsource at least one content marketing activity; conversely, 44% do not outsource any content marketing activities. 

68. The top 5 digital tools used to manage content marketing efforts include analytics tools (87%), email marketing technology (70%), content management system (63%), marketing automation software (55%), and webinar/online presentation platforms (43%).

69. The most effective B2B content marketing professionals meet with their content teams weekly (36%), monthly (16%), biweekly (11%) and daily (8%). (What Effective B2B Content Marketing Looks Like)

Blogging Statistics About the Buyer Journey

Blogging Statistics About the Buyer Journey

Big picture: Ultimately, if you dont' take into account your customer's buyer journey, you'll have a hard time crafting the kind of compelling content that educates and provides value. Marketers consider blog content more effective than advertising because prospects respond. What's not to like?

70. From the 2016 DemandGenReport, 47% of B2B buyers read 3-5 blog posts or content pieces prior to talking with a salesperson 

71. 94% of people share blog content because they think it might be useful to other people. (Source:

Per 38 Content Marketing Stats That Every Marketer Needs to Know,

72. 72% of marketers think that branded content is more effective than magazine ads.

73. Nearly 49% of marketers are trying to align content marketing with the buyer’s journey 

74. 70-80% of users ignore paid ads and only focus on organic results. (24 Eye-Popping SEO Statistics)

75. 78% of consumers believe that companies behind content are interested in building good relationships.

76. 49% of marketers are learning to drive content to align with the buyer’s journey. (35 Content Marketing Stats You Need to Know)

77. 86% of senior-level marketers say that it's absolutely critical or very important to create a cohesive customer journey 

Statistics About Blogging Priorities for Marketers

Big picture: Blog content creation is a priority for those marketers who've committed to it as a traffic, lead and customer generation strategy.

78. 53% of marketers say blog content creation is their top inbound marketing priority in 2017 (HubSpot).

79. In 2017, 70% of B2B marketers prioritize delivering high-quality content over quantity (2018 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs)