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How to Create a Social Media Listening Strategy

Posted by Christine B. Whittemore on Nov 28, 2016 8:30:00 AM

This is a 14 minute read.

Have you created a social media listening strategy for your business?

If not, here's perspective on why you should and how to get started.

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Topics: How Do I Get Started?, hashtags, B2B Social Media

What’s A #Hashtag & Why Should You Care About Using Hashtags?

Posted by Christine B. Whittemore on Jan 11, 2016 8:30:00 AM

This is a 5 minute read.

Are you wondering about hash tags and how they add value from a business perspective? You're not alone. Let's explore why you should care about those #hashtags.

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Topics: Twitter, Digital Marketing, B2B Social Media, hashtags

Planning a Customer Event? Add Social Media and Make It Social!

Posted by Christine B. Whittemore on Mar 19, 2014 8:30:00 AM

This is a 5 minute read.

An interesting thing happens when you embrace social media because of the value it brings to building relationships with customers. You want others to participate. You want them to get involved and experience for themselves the richness of the social experience and how it opens them up to exciting opportunities.

Unfortunately, that can be challenging for them: they're busy, have other priorities and may not be able to see the magic happen immediately upon launching a social networking profile.

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Topics: customer experience, customer loyalty, B2B Social Media, hashtags

11 Reasons for Using Hashtags on Twitter

Posted by Christine B. Whittemore on Aug 12, 2011 9:25:00 AM

This is a 3 minute read.

If you've started spending time on Twitter, have you noticed that many tweets include the "#" or "hashtag" symbol combined with a word or letters? Have you wondered what it's all about? Why are hashtags being used on Twitter? What reasons could there be? Read on. I'll explain and share with you eleven reasons for doing so.

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Topics: B2B Social Media, Twitter, hashtags