As important as SEO is, would you agree that there's a hair shirt quality to it all? Things like title tags and meta descriptions are technical, geeky and abstract, awkward to access and don't seem to visibly add to the user experience.
As important as SEO is, would you agree that there's a hair shirt quality to it all? Things like title tags and meta descriptions are technical, geeky and abstract, awkward to access and don't seem to visibly add to the user experience.
Topics: content marketing, Digital Marketing, SEO & Search Tips
When's the last time you checked your website for broken links? It's a valuable part of content marketing. I haven't done so in a while, and invite you to follow along with me as I do some spring cleaning.
Read MoreTopics: content marketing, How Do I Get Started?, SEO & Search Tips
Are you wondering how to avoid spam filters? After all, a critical element of inbound marketing is being able to reach customers and prospects via email marketing messages on an ongoing basis so you can establish a relationship and nurture trust.
Especially if you've received permission from your visitors and prospects to do so (aka permission-based marketing). They've opted-in and want to hear from you.
Imagine how vexing, though, to have permission to send emails only to have all of your messages banished to the junk or spam folder without even the glimmer of an opportunity to connect with that person!
Read MoreTopics: inbound marketing, Digital Marketing
With all the talk about privacy concerns and online social networks, what often gets lost is the valuable role that networks play in building trust with customers.
When I first published this article in January 2012, I focused primarily on how business blogging helps build those relationships. In this update, I also want to call attention to LinkedIn.
Read MoreTopics: Digital Marketing
If you have an ecommerce website, what do you do when your shopping cart gets abandoned? Do you use email marketing?
If you don't, you should reconsider.
According to the Baymard Institute, the average shopping cart abandonment rate is between 68% and 78%. However, many reasons can lead to abandoning a shopping cart - including not being quite yet ready to purchase or even getting interrupted.
Imagine, then, following up with an email communication to find out more.
Read MoreTopics: customer experience, email marketing
What's your definition of 'inbound marketing'?
For me, it has everything to do with building trust so you generate the right leads for your business.
Interestingly, since publishing this article in July 2012, quite a few marketing automation companies in addition to HubSpot have committed to inbound marketing and defined the term.
Here are the top four I came across.
Topics: inbound marketing
Do you do personas in your business? Have you integrated them into your inbound marketing?
If yes, then please add your perspective to this article in the comments.
If no, you'll be interested in the persona tool from HubSpot which makes integrating personas into your inbound marketing not only seamless, but also impossible to ignore.
However, even if you don't use HubSpot, you can apply personas to your marketing, so read on!
Topics: customer experience, content marketing, HubSpot
How important is it for you to build trust and cooperation? Aren't both an ongoing commitment you make to everyone your business touches?
And yet that commitment can become overwhelming. Nowadays, you need to be always-on, constantly figuring out how to develop and nurture ongoing relationships across tools and platforms that are forever in flux. Don't forget those critical in-real-life interactions!
Enter Simon Sinek who, during INBOUND 14, focused on the very topic of how to build trust and cooperation in an inbound marketing world.
Read MoreTopics: inbound marketing, customer loyalty
After all, you've been working intensely, publishing blog articles regularly and consistently, creating new offers and promoting those with call-to-action buttons and landing pages.
Topics: inbound marketing
If your business doesn't yet have a blog - or has one that might benefit from a reset - here are 10 tips for starting that business blog.
For perspective, I originally published this article in March 2012 a day after a #KBTribeChat about Blogging for Business that Todd Vendituoli hosted. I met him in person a few months later at Coverings 2012.
>> See
Topics: Blogging, B2B Social Media
