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Helping Your Business Stand Out With Content

27 Inbound Marketing Assessment Questions

Posted by Christine B. Whittemore on Jan 9, 2018 8:30:00 AM

This is a 4 minute read.

Are you wondering how effective inbound is compared to traditional outbound marketing? Try these 27 inbound marketing assessment questions to figure out what you're missing out on.

What is Inbound Marketing?

Think how a magnet attracts iron... Similarly, inbound marketing makes use of content to attract visitors to your website.

Inbound marketing helps your business get found online because your content shows up in search by virtue of addressing topics of relevance to those searching.

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Topics: inbound marketing

Why Blogs For Business? For Content That Connects With Your Customers

Posted by Christine B. Whittemore on Dec 19, 2017 8:30:00 AM

This is a 6 minute read.

What's your take on why blogs for business?

Do you consider them useful? A necessary evil? Something to run away from? A digital doodad with possibilities, but too confusing to pay much attention to right now?

Blogs Are Critical for Business

I consider blogs critical for business. In fact, I can't imagine any business serious about connecting with customers and getting found online being without one.

Without a blog, how do you create meaningful content for your customers?

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Topics: Blogging, Get Found

How Does Business Blogging Fit Into Your Inbound Marketing?

Posted by Christine B. Whittemore on Dec 12, 2017 8:30:00 AM

This is a 6 minute read.

If you're serious about inbound marketing, you'll want to embrace business blogging. Why? Because the two fit together like hand and glove.

Here's how it all comes together.

Not Sure About Inbound Marketing?

If you aren't fully sure about inbound marketing, don't immediately discard the idea. You see, inbound marketing is all about attracting interested visitors to your website and business. You do that with remarkable, delicious, relevant content that you publish regularly on your business blog.

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Topics: Blogging, inbound marketing

31 Benefits of Blogging for Business

Posted by Christine B. Whittemore on Dec 5, 2017 8:30:00 AM

This is a 13 minute read.

Have you not yet launched a blog for your business? What are you waiting for? If it's justification you need, then look no further. Here are 31 updated benefits associated with blogging for business.

(This article was originally published in October 2015.)

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Topics: Blogging, content marketing

The 79 Latest Business Blogging Statistics

Posted by Christine B. Whittemore on Nov 28, 2017 8:30:00 AM

This is a 19 minute read.

Are you considering blogging for your business and wondering what you can expect? These 79 blogging statistics will help.

Especially since business blogging represents the single most effective investment you can make to ensure your business remains relevant and visible to potential customers over time. It's a serious tool with SEO (search engine optimization) implications. It offers serious content repurposing possibilities, not to mention that it can be a magnet for generating leads and having something to contribute to social networks.

As with anything worth doing, though, it takes effort and commitment.

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Topics: Blogging

Email Marketing Best Practices to Get More Business! (Infographic)

Posted by Christine B. Whittemore on Nov 7, 2017 8:30:00 AM

This is a 7 minute read.

If you're a business marketer and wondering about email marketing best practices, here are 119 facts worth exploring captured in an infographic.

Email remains particularly effective. Yes, that's right. Email hasn't disappeared and isn't about to. Think of all the applications and social networks which depend on email for verification, interaction [think notifications] and even as reminders to return to individual networks.

From a business perspective, emails are the most valuable customer asset available - when obtained legitimately and respected - for engagement, loyalty, relationship building and even sales.

Did you know that consumers who make purchases through marketing emails wind up spending 138% more than those who don't receive email offers?

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Topics: inbound marketing, email marketing

The What, Why and How of Content Topic Clusters

Posted by Christine B. Whittemore on Oct 24, 2017 8:30:00 AM

This is a 11 minute read.

In nature, clusters of fruit, flowers, plants, ice crystals, even constellations stand out. The individual units take on more importance by being associated or grouped with like-units.

The same goes for content. In fact, content topic clusters represent a better way to organize your website content so it stands out, given changes in search behavior. 

According to the definition Google kindly offered me (see image below), a cluster is "a group of similar things or people positioned or occurring closely together." The term has application in astronomy, linguistics, chemistry.... and also inbound marketing. The concepts that matter here are similarity and grouping.

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Topics: inbound marketing, content marketing

DepositFix Offers HubSpot Payment Integration: Interview with Denis Lunev

Posted by Christine B. Whittemore on Sep 12, 2017 8:30:00 AM

This is a 6 minute read.

Imagine needing to connect a Hubspot form with PayPal so people registering for a training event can pay. What do you do? Luckily, there's DepositFix, the new HubSpot payment integration that Denis Lunev has developed.

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Topics: inbound marketing, HubSpot

Want to Start Something Different... Like Inbound Marketing?

Posted by Christine B. Whittemore on Sep 5, 2017 8:30:00 AM

This is a 5 minute read.

Are you looking to start something different like inbound marketing?

In case you are, and aren't quite sure what's involved and how to get started, we've put together just the guide you need. You can download it for reference offline, or simply explore it online.

It's called the Simplifier's Guide to Successful Inbound Marketing and we've organized it into nine chapters.

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Topics: inbound marketing, How Do I Get Started?

What is a Landing Page and How Does it Work?

Posted by Christine B. Whittemore on Aug 28, 2017 8:30:00 AM

This is a 7 minute read.

Do you know what a 'landing page' is and have you implemented one yet? 

If you haven't, let's explore what a landing page is, how it works and what your options are for getting started with them.

After all, landing pages are a valuable tool for lead generation and one that ~67% of medium-size companies regularly implement.

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Topics: inbound marketing