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Helping Your Business Stand Out With Content

How To Build Inbound Trust and Cooperation: Simon Sinek Explains

Posted by Christine B. Whittemore on Mar 27, 2018 8:30:00 AM

This is a 8 minute read.

How important is it for you to build trust and cooperation? Aren't both an ongoing commitment you make to everyone your business touches?

And yet that commitment can become overwhelming. Nowadays, you need to be always-on, constantly figuring out how to develop and nurture ongoing relationships across tools and platforms that are forever in flux. Don't forget those critical in-real-life interactions!

Enter Simon Sinek who, during INBOUND 14, focused on the very topic of how to build trust and cooperation in an inbound marketing world.

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Topics: inbound marketing, customer loyalty

What's Your Marketing Technology Stack?

Posted by Christine B. Whittemore on Mar 20, 2018 8:30:00 AM

This is a 6 minute read.

Have you created your own Marketing Technology Stack? If you haven't, I strongly encourage you to not only do so, but also to submit a visual depiction of your stack to the 2018 Stackies.

In this article I share with you my 2018 stack and my journey to submitting my very first one in 2016, as well as references from 2016 and 2017 to inspire you to think about your marketing technology stack and how you might visually represent it.

Note: You have until Friday, April 6th, 2018 to submit your own entry to the Stackies. Details in this article: Share your marketing tech stack, and we’ll donate up to $10,000 to Girls in Tech.

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Topics: Digital Marketing, Marketing Technology

11 Undeniable Signs of Inbound Marketing Success

Posted by Christine B. Whittemore on Jan 30, 2018 8:30:00 AM

This is a 9 minute read.

What are the signs that your inbound marketing efforts are generating success?

After all, you've been working intensely, publishing blog articles regularly and consistently, creating new offers and promoting those with call-to-action buttons and landing pages.

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Topics: inbound marketing

10 Top Tips for Starting a Blog for Business

Posted by Christine B. Whittemore on Jan 16, 2018 8:30:00 AM

This is a 9 minute read.

If your business doesn't yet have a blog - or has one that might benefit from a reset - here are 10 tips for starting that business blog.

For perspective, I originally published this article in March 2012 a day after a #KBTribeChat about Blogging for Business that Todd Vendituoli hosted. I met him in person a few months later at Coverings 2012.

>> See Tile Industry at Coverings 2012 via Tweetup, Twitter Chat, Trends

The Twitter Chat reminded me that I had wanted to address this topic. As I revisit this article six years later, I'm reminded how critical it is to not just have a blog for business, but also to put it in the right perspective. These top tips should help.

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Topics: Blogging, B2B Social Media

27 Inbound Marketing Assessment Questions

Posted by Christine B. Whittemore on Jan 9, 2018 8:30:00 AM

This is a 4 minute read.

Are you wondering how effective inbound is compared to traditional outbound marketing? Try these 27 inbound marketing assessment questions to figure out what you're missing out on.

What is Inbound Marketing?

Think how a magnet attracts iron... Similarly, inbound marketing makes use of content to attract visitors to your website.

Inbound marketing helps your business get found online because your content shows up in search by virtue of addressing topics of relevance to those searching.

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Topics: inbound marketing

Why Blogs For Business? For Content That Connects With Your Customers

Posted by Christine B. Whittemore on Dec 19, 2017 8:30:00 AM

This is a 6 minute read.

What's your take on why blogs for business?

Do you consider them useful? A necessary evil? Something to run away from? A digital doodad with possibilities, but too confusing to pay much attention to right now?

Blogs Are Critical for Business

I consider blogs critical for business. In fact, I can't imagine any business serious about connecting with customers and getting found online being without one.

Without a blog, how do you create meaningful content for your customers?

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Topics: Blogging, Get Found

How Does Business Blogging Fit Into Your Inbound Marketing?

Posted by Christine B. Whittemore on Dec 12, 2017 8:30:00 AM

This is a 6 minute read.

If you're serious about inbound marketing, you'll want to embrace business blogging. Why? Because the two fit together like hand and glove.

Here's how it all comes together.

Not Sure About Inbound Marketing?

If you aren't fully sure about inbound marketing, don't immediately discard the idea. You see, inbound marketing is all about attracting interested visitors to your website and business. You do that with remarkable, delicious, relevant content that you publish regularly on your business blog.

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Topics: Blogging, inbound marketing

31 Benefits of Blogging for Business

Posted by Christine B. Whittemore on Dec 5, 2017 8:30:00 AM

This is a 13 minute read.

Have you not yet launched a blog for your business? What are you waiting for? If it's justification you need, then look no further. Here are 31 updated benefits associated with blogging for business.

(This article was originally published in October 2015.)

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Topics: Blogging, content marketing

The 79 Latest Business Blogging Statistics

Posted by Christine B. Whittemore on Nov 28, 2017 8:30:00 AM

This is a 19 minute read.

Are you considering blogging for your business and wondering what you can expect? These 79 blogging statistics will help.

Especially since business blogging represents the single most effective investment you can make to ensure your business remains relevant and visible to potential customers over time. It's a serious tool with SEO (search engine optimization) implications. It offers serious content repurposing possibilities, not to mention that it can be a magnet for generating leads and having something to contribute to social networks.

As with anything worth doing, though, it takes effort and commitment.

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Topics: Blogging

Email Marketing Best Practices to Get More Business! (Infographic)

Posted by Christine B. Whittemore on Nov 7, 2017 8:30:00 AM

This is a 7 minute read.

If you're a business marketer and wondering about email marketing best practices, here are 119 facts worth exploring captured in an infographic.


Email remains particularly effective. Yes, that's right. Email hasn't disappeared and isn't about to. Think of all the applications and social networks which depend on email for verification, interaction [think notifications] and even as reminders to return to individual networks.


From a business perspective, emails are the most valuable customer asset available - when obtained legitimately and respected - for engagement, loyalty, relationship building and even sales.

Did you know that consumers who make purchases through marketing emails wind up spending 138% more than those who don't receive email offers?


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Topics: inbound marketing, email marketing