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Content Talks Business Blog

Helping Your Business Stand Out With Content

How To Get Found On Google

Posted by Christine B. Whittemore on Jul 10, 2017 8:30:00 AM

This is a 6 minute read.

Have you noticed how search results on Google are changing? In some cases, it's almost as if Google were reading your mind. It's not across all search queries - yet. It's happening, though. This evolution will affect how to get found on Google for your business.

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Topics: inbound marketing, Get Found, How Do I Get Started?

Developing Personas for Content Marketing

Posted by Christine B. Whittemore on Jun 26, 2017 8:30:00 AM

This is a 5 minute read.

Have you identified personas for your business? If yes, how do you tailor your content marketing to your personas?

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Topics: inbound marketing, content marketing

200+ Case Studies: Social Media and Content Marketing Examples

Posted by Christine B. Whittemore on Jun 19, 2017 8:30:00 AM

This is a 37 minute read.

Do you enjoy case studies? I do, especially when those case studies are about social media and content marketing.

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Topics: B2B Social Media, case studies, Digital Marketing

Starting a Blog? What's Your Purpose?

Posted by Christine B. Whittemore on Jun 12, 2017 8:30:00 AM

This is a 8 minute read.

If you're thinking about starting a blog for business, have you considered your purpose for doing so?

For example, are you starting a blog for thought-leadership? Are you looking to build community? Do you want to address customer service issues and how-tos associated with your product or service? Or, are you focused on driving traffic to your website and generating leads for your business?

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Topics: Blogging, B2B Social Media, How Do I Get Started?

Have You Written a 'Welcome Readers' Blog Post or Article?

Posted by Christine B. Whittemore on Jun 5, 2017 8:30:00 AM

This is a 6 minute read.

Do you have a 'Welcome Readers' article on your blog? It's ideally the first article or post you write on your business blog.

I consider the Welcome blog article a must-have for a blog. Not only does it welcome readers to your blog, but it also sets expectations for you and for them as you go forth publishing articles on a regular and on-going basis.

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Topics: Blogging

How To Write a Blog Article or Post: 15 Tips

Posted by Christine B. Whittemore on May 30, 2017 8:30:00 AM

This is a 8 minute read.

What's the best way to go about writing a blog article or post on your business blog?

I do best when I methodically plan out my article before sitting at my keyboard contemplating a blank screen.

In case it's the same for you, I share with you my...

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Topics: Blogging, B2B Social Media, How Do I Get Started?

10 Visual Reasons for Pursuing Inbound Marketing

Posted by Christine B. Whittemore on May 22, 2017 8:30:00 AM

This is a 13 minute read.

Are you wondering how to generate more traffic to your website and identify more leads? If you are, you aren't aloneAccording to the 2017 State of Inbound Report, 63% of marketers say their top challenge is generating traffic and leads. 

And a good solution to that challenge is to generate traffic and leads through inbound marketing as the charts in this article support.

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Topics: inbound marketing, Get Found

What’s Behind the Top 10 Social Media Trends of 2017? Digital Change

Posted by Christine B. Whittemore on Feb 13, 2017 8:30:00 AM

This is a 5 minute read.

Warning! Massive Digital Change Ahead! 

Wondering what's ahead digitally? Trying to figure out which social media trends to focus on? Start by absorbing that massive digital change is ahead. Read on to learn more.

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Topics: B2B Social Media

How to Create a Social Media Listening Strategy

Posted by Christine B. Whittemore on Nov 28, 2016 8:30:00 AM

This is a 14 minute read.

Have you created a social media listening strategy for your business?

If not, here's perspective on why you should and how to get started.

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Topics: B2B Social Media, How Do I Get Started?, hashtags

What's Your Marketing Technology Stack?

Posted by Christine B. Whittemore on May 16, 2016 8:30:00 AM

This is a 5 minute read.

As reported on 2/8/16 when I originally published this article, I submitted an entry visually depicting Simple Marketing Now's marketing technology stack to the second annual Stackies awards. I asked, are you? 

Well, the second annual Stackes have come and gone. I did not win, however, my entry was one of 41 marketing technology stacks from the 2016 Stackies Awards, each of which is more fascinating than the other.

This article provides you with background on the Stackies, marketing technology stacks, and includes at the end a SlideShare presentation of all 41 2016 entries to inspire you to think about your marketing technology stack and how you might visually represent it.

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Topics: Digital Marketing, Marketing Technology