Do you enjoy case studies? I do, especially when those case studies are about social media and content marketing.
Do you enjoy case studies? I do, especially when those case studies are about social media and content marketing.
Topics: B2B Social Media, case studies, Digital Marketing
If you're thinking about starting a blog for business, have you considered your purpose for doing so?
For example, are you starting a blog for thought-leadership? Are you looking to build community? Do you want to address customer service issues and how-tos associated with your product or service? Or, are you focused on driving traffic to your website and generating leads for your business?
Read MoreTopics: Blogging, B2B Social Media, How Do I Get Started?
Do you have a 'Welcome Readers' article on your blog? It's ideally the first article or post you write on your business blog.
I consider the Welcome blog article a must-have for a blog. Not only does it welcome readers to your blog, but it also sets expectations for you and for them as you go forth publishing articles on a regular and on-going basis.
Topics: Blogging
What's the best way to go about writing a blog article or post on your business blog?
I do best when I methodically plan out my article before sitting at my keyboard contemplating a blank screen.
In case it's the same for you, I share with you my...
Topics: Blogging, B2B Social Media, How Do I Get Started?
Are you wondering how to generate more traffic to your website and identify more leads? If you are, you aren't alone. According to the 2017 State of Inbound Report, 63% of marketers say their top challenge is generating traffic and leads.
And a good solution to that challenge is to generate traffic and leads through inbound marketing as the charts in this article support.
Read MoreTopics: inbound marketing, Get Found
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Wondering what's ahead digitally? Trying to figure out which social media trends to focus on? Start by absorbing that massive digital change is ahead. Read on to learn more.
Read MoreTopics: B2B Social Media
Have you created a social media listening strategy for your business?
If not, here's perspective on why you should and how to get started.
Read MoreTopics: B2B Social Media, How Do I Get Started?, hashtags
As reported on 2/8/16 when I originally published this article, I submitted an entry visually depicting Simple Marketing Now's marketing technology stack to the second annual Stackies awards. I asked, are you?
Well, the second annual Stackes have come and gone. I did not win, however, my entry was one of 41 marketing technology stacks from the 2016 Stackies Awards, each of which is more fascinating than the other.
This article provides you with background on the Stackies, marketing technology stacks, and includes at the end a SlideShare presentation of all 41 2016 entries to inspire you to think about your marketing technology stack and how you might visually represent it.
Read MoreTopics: Digital Marketing, Marketing Technology
'Brain games' or 'brain games for adults' -- which do you think is the better keyword phrase for driving SEO for business? And, then, how do you do it?
Gini Dietrich, CEO of PR firm Arment Dietrich and author of Spin Sucks, explained during her presentation titled How To Use Media Relations To Drive SEO during INBOUND15.
Here are highlights from the presentation.
Read MoreTopics: Get Found, content marketing, Digital Marketing, SEO & Search Tips
An interesting thing happens when you've been publishing blog articles for a long time. The people reading your content aren't always aware of what you actually do and what your business is about.
For that reason, I've created a short video to introduce you to Simple Marketing Now and welcome you to this website.
Read MoreTopics: inbound marketing, content marketing, About Us
