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The Marketing Technology Paradox: People Matter More Than Ever!

Posted by Christine B. Whittemore on Sep 8, 2015 8:30:00 AM

This is a 4 minute read.

Here's a paradox I consider delicious: the more we embrace marketing technology for success in business, the more critical it is to have smart, thoughtful people to power the technology.

You see, the technology is simply a tool or a means to an end. Without thoughtful perspective and meaningful strategy, the tool is useless. To be successful, you need people to champion the smart implementation of your marketing automation and technology.

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Topics: Digital Marketing, email marketing, lead generation, B2B Marketing, Marketing Technology

Gazing into the Future of Content Marketing, Social Media Marketing

Posted by Christine B. Whittemore on Mar 1, 2012 9:45:00 AM

This is a 2 minute read.

Having explored with you 22 Content Marketing Priorities for 2012, I'm ready now to move onto future gazing with 150+ Content Marketing and Social Media Predictions for 2012 from Content Marketing Institute.

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Topics: B2B Social Media, content marketing, B2B Marketing

Why ZMOT is Relevant for B2B Marketing: 4 Data-Based Reasons

Posted by Christine B. Whittemore on Jan 10, 2012 10:46:00 AM

This is a 3 minute read.

ZMOT [aka the Zero Moment of Truth] makes intuitive sense to me -- as I explained in Inbound Marketing and ZMOT: Perfect Together?

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Topics: Get Found, content marketing, B2B Marketing

Connecting With Customers: Guy Kawasaki v. Gary Vaynerchuk

Posted by Christine B. Whittemore on Sep 23, 2011 9:20:00 AM

This is a 3 minute read.

Gary Vaynerchuk, author of The Thank You Economy, and Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions, fundamentally exhort us in their recent books to focus on connecting with customers!

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Topics: B2B Marketing

Inbound Marketing and ZMOT: Perfect Together?

Posted by Christine B. Whittemore on Sep 1, 2011 12:24:00 PM

This is a 4 minute read.

Have you heard talk yet of "ZMOT"? It stands for 'zero moment of truth' and represents the moment between purchase stimulus and purchase decision [aka first moment of truth as identified by P&G] when buyers go through extensive research and learning about the purchase they are about to make. To me, ZMOT goes hand-in-hand with inbound marketing.

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Topics: inbound marketing, Get Found, B2B Marketing

How Do I Avoid Bad SEO Techniques

Posted by Christine B. Whittemore on Aug 8, 2011 10:15:00 AM

This is a 3 minute read.

Have you come across bad SEO techniques?

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Topics: How Do I Get Started?, B2B Marketing, SEO & Search Tips

B2B Marketing Wisdom from MarketingProfs B2B Forum 2011

Posted by Christine B. Whittemore on Aug 4, 2011 9:40:00 AM

This is a 3 minute read.

Have you attended a MarketingProfs event? If you haven't, you should. You'll be inspired, grounded and surrounded by brilliant B2B marketers who share wisdom worth taking home and applying immediately, and plenty that will percolate until the time is right to integrate it into your business and marketing strategy!

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Topics: B2B Social Media, B2B Marketing, MarketingProfs