Here's a paradox I consider delicious: the more we embrace marketing technology for success in business, the more critical it is to have smart, thoughtful people to power the technology.
You see, the technology is simply a tool or a means to an end. Without thoughtful perspective and meaningful strategy, the tool is useless. To be successful, you need people to champion the smart implementation of your marketing automation and technology.
Read MoreTopics: Digital Marketing, email marketing, lead generation, B2B Marketing, Marketing Technology
Having explored with you 22 Content Marketing Priorities for 2012, I'm ready now to move onto future gazing with 150+ Content Marketing and Social Media Predictions for 2012 from Content Marketing Institute.
Topics: B2B Social Media, content marketing, B2B Marketing
ZMOT [aka the Zero Moment of Truth] makes intuitive sense to me -- as I explained in Inbound Marketing and ZMOT: Perfect Together?
Topics: Get Found, content marketing, B2B Marketing
Gary Vaynerchuk, author of The Thank You Economy, and Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions, fundamentally exhort us in their recent books to focus on connecting with customers!
Topics: B2B Marketing
Have you heard talk yet of "ZMOT"? It stands for 'zero moment of truth' and represents the moment between purchase stimulus and purchase decision [aka first moment of truth as identified by P&G] when buyers go through extensive research and learning about the purchase they are about to make. To me, ZMOT goes hand-in-hand with inbound marketing.
Topics: inbound marketing, Get Found, B2B Marketing
Topics: How Do I Get Started?, B2B Marketing, SEO & Search Tips
Have you attended a MarketingProfs event? If you haven't, you should. You'll be inspired, grounded and surrounded by brilliant B2B marketers who share wisdom worth taking home and applying immediately, and plenty that will percolate until the time is right to integrate it into your business and marketing strategy!
Topics: B2B Social Media, B2B Marketing, MarketingProfs
