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Content Talks Business Blog

Helping Your Business Stand Out With Content

The What, Why and How of Content Topic Clusters

Posted by Christine B. Whittemore on Oct 24, 2017 8:30:00 AM

This is a 11 minute read.

In nature, clusters of fruit, flowers, plants, ice crystals, even constellations stand out. The individual units take on more importance by being associated or grouped with like-units.

The same goes for content. In fact, content topic clusters represent a better way to organize your website content so it stands out, given changes in search behavior. 

According to the definition Google kindly offered me (see image below), a cluster is "a group of similar things or people positioned or occurring closely together." The term has application in astronomy, linguistics, chemistry.... and also inbound marketing. The concepts that matter here are similarity and grouping.

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Topics: inbound marketing, content marketing

The Ultimate Guide to Pillar Content for Your Website

Posted by Christine B. Whittemore on Sep 19, 2017 8:30:00 AM

This is a 12 minute read.

Have you heard about pillar content (also called cornerstone content)? Are you wondering how it helps you get found in search and what it takes to develop content pillars for your own website?

Let's explore.

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Topics: inbound marketing, content marketing

How an Interactive Content Assessment Can Generate Qualified Leads

Posted by Christine B. Whittemore on Aug 22, 2017 8:30:00 AM

This is a 9 minute read.

What's your opinion of interactive content? Have you implemented any kind of tool or assessment with an interactive aspect to it?

If you haven't, and/or aren't quite sure whether interaction can help with your content marketing and lead generation process, let's explore. 

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Topics: content marketing

Developing Personas for Content Marketing

Posted by Christine B. Whittemore on Jun 26, 2017 8:30:00 AM

This is a 5 minute read.

Have you identified personas for your business? If yes, how do you tailor your content marketing to your personas?

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Topics: inbound marketing, content marketing

How Media Relations Can Drive SEO For Business

Posted by Christine B. Whittemore on Feb 15, 2016 8:30:00 AM

This is a 6 minute read.

'Brain games' or 'brain games for adults' -- which do you think is the better keyword phrase for driving SEO for business? And, then, how do you do it?

Gini Dietrich, CEO of PR firm Arment Dietrich and author of Spin Sucks, explained during her presentation titled How To Use Media Relations To Drive SEO during INBOUND15.

Here are highlights from the presentation.

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Topics: Get Found, content marketing, Digital Marketing, SEO & Search Tips

Do You Know What Simple Marketing Now Is About?

Posted by Christine B. Whittemore on Jan 18, 2016 8:30:00 AM

This is a 4 minute read.

An interesting thing happens when you've been publishing blog articles for a long time. The people reading your content aren't always aware of what you actually do and what your business is about.

For that reason, I've created a short video to introduce you to Simple Marketing Now and welcome you to this website.

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Topics: inbound marketing, content marketing, About Us

The 15 Top Simple Marketing Now Articles of 2015

Posted by Christine B. Whittemore on Dec 28, 2015 8:30:00 AM

This is a 8 minute read.

Would you agree that, at the heart of everything in business, is the customer? I'm reminded of how important customer-focus is as I review the top 15 Simple Marketing Now blog articles of 2015. Each takes a different perspective on that theme while offering thought-provoking ideas and examples to inspire your own marketing.

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Topics: customer experience, content marketing

What Makes Mission Statements Powerful?

Posted by Christine B. Whittemore on Nov 9, 2015 8:30:00 AM

This is a 4 minute read.

I should qualify. What makes great mission statements powerful?

Those are ones that great brands and businesses create (see What Great Brands Do With Mission Statements: 8 Examples). They come from the heart and capture the higher purpose of the organization.

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Topics: content marketing, brand marketing

29 Benefits of Blogging for Business

Posted by Christine B. Whittemore on Oct 19, 2015 8:30:00 AM

This is a 8 minute read.

Have you not yet launched a blog for your business? What are you waiting for? If it's justification you need, then look no further. Here are 29 benefits associated with blogging for business.

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Topics: Blogging, content marketing

Simple Marketing Solutions For Getting Found Online? Be Intensely Focused!

Posted by Christine B. Whittemore on Aug 3, 2015 8:30:00 AM

This is a 7 minute read.

Perhaps the most profound of simple marketing solutions I can offer you for getting found online is to be very, very intensely focused on your core customer persona.

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Topics: Get Found, content marketing, Digital Marketing