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Helping Your Business Stand Out With Content

Are Your Meta Descriptions Missing or Duplicated? (Video)

Posted by Christine B. Whittemore on Jun 10, 2020 8:00:00 AM

This is a 8 minute read.

Have you checked whether all of the pages on your website have meta descriptions? Are any missing? Are some duplicated?

If you've not checked , this article will take you through the process, starting with what a meta description is, how to find one on your website, and how to make edits.

This article is part of the website housecleaning series.

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Topics: content marketing, SEO & Search Tips

SEO Tips: Having Fun with Title Tags and Meta Descriptions

Posted by Christine B. Whittemore on May 27, 2020 8:00:00 AM

This is a 8 minute read.

As important as SEO is, would you agree that there's a hair shirt quality to it all? Things like title tags and meta descriptions are technical, geeky and abstract, awkward to access and don't seem to visibly add to the user experience.

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Topics: content marketing, Digital Marketing, SEO & Search Tips

How To Fix Broken Links on Your Website (Video)

Posted by Christine B. Whittemore on May 13, 2020 8:00:00 AM

This is a 5 minute read.

When's the last time you checked your website for broken links? It's a valuable part of content marketing. I haven't done so in a while, and invite you to follow along with me as I do some spring cleaning.

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Topics: content marketing, How Do I Get Started?, SEO & Search Tips

The Ultimate Guide to Pillar Content for Your Website

Posted by Christine B. Whittemore on Jan 9, 2019 8:30:00 AM

This is a 12 minute read.

Have you heard about pillar content (also called cornerstone content)? Are you wondering how it helps you get found in search and what it takes to develop content pillars for your own website?

Let's explore.

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Topics: inbound marketing, content marketing

Do You Integrate Personas into Your Inbound Marketing with HubSpot?

Posted by Christine B. Whittemore on Apr 3, 2018 8:30:00 AM

This is a 5 minute read.

Do you do personas in your business? Have you integrated them into your inbound marketing?

If yes, then please add your perspective to this article in the comments.

If no, you'll be interested in the persona tool from HubSpot which makes integrating personas into your inbound marketing not only seamless, but also impossible to ignore. 

However, even if you don't use HubSpot, you can apply personas to your marketing, so read on!

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Topics: customer experience, content marketing, HubSpot

31 Benefits of Blogging for Business

Posted by Christine B. Whittemore on Dec 5, 2017 8:30:00 AM

This is a 13 minute read.

Have you not yet launched a blog for your business? What are you waiting for? If it's justification you need, then look no further. Here are 31 updated benefits associated with blogging for business.

(This article was originally published in October 2015.)

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Topics: Blogging, content marketing

The What, Why and How of Content Topic Clusters

Posted by Christine B. Whittemore on Oct 24, 2017 8:30:00 AM

This is a 11 minute read.

In nature, clusters of fruit, flowers, plants, ice crystals, even constellations stand out. The individual units take on more importance by being associated or grouped with like-units.

The same goes for content. In fact, content topic clusters represent a better way to organize your website content so it stands out, given changes in search behavior. 

According to the definition Google kindly offered me (see image below), a cluster is "a group of similar things or people positioned or occurring closely together." The term has application in astronomy, linguistics, chemistry.... and also inbound marketing. The concepts that matter here are similarity and grouping.

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Topics: inbound marketing, content marketing

How an Interactive Content Assessment Can Generate Qualified Leads

Posted by Christine B. Whittemore on Aug 22, 2017 8:30:00 AM

This is a 9 minute read.

What's your opinion of interactive content? Have you implemented any kind of tool or assessment with an interactive aspect to it?

If you haven't, and/or aren't quite sure whether interaction can help with your content marketing and lead generation process, let's explore. 

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Topics: content marketing

Developing Personas for Content Marketing

Posted by Christine B. Whittemore on Jun 26, 2017 8:30:00 AM

This is a 5 minute read.

Have you identified personas for your business? If yes, how do you tailor your content marketing to your personas?

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Topics: inbound marketing, content marketing

How Media Relations Can Drive SEO For Business

Posted by Christine B. Whittemore on Feb 15, 2016 8:30:00 AM

This is a 6 minute read.

'Brain games' or 'brain games for adults' -- which do you think is the better keyword phrase for driving SEO for business? And, then, how do you do it?

Gini Dietrich, CEO of PR firm Arment Dietrich and author of Spin Sucks, explained during her presentation titled How To Use Media Relations To Drive SEO during INBOUND15.

Here are highlights from the presentation.

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Topics: Get Found, content marketing, Digital Marketing, SEO & Search Tips