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Content Talks Business Blog

Helping Your Business Stand Out With Content

The Ultimate Guide to Pillar Content for Your Website

Posted by Christine B. Whittemore on Sep 19, 2017 8:30:00 AM

This is a 12 minute read.

Have you heard about pillar content (also called cornerstone content)? Are you wondering how it helps you get found in search and what it takes to develop content pillars for your own website?

Let's explore.

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Topics: inbound marketing, content marketing

DepositFix Offers HubSpot Payment Integration: Interview with Denis Lunev

Posted by Christine B. Whittemore on Sep 12, 2017 8:30:00 AM

This is a 6 minute read.

Imagine needing to connect a Hubspot form with PayPal so people registering for a training event can pay. What do you do? Luckily, there's DepositFix, the new HubSpot payment integration that Denis Lunev has developed.

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Topics: inbound marketing, HubSpot

Want to Start Something Different... Like Inbound Marketing?

Posted by Christine B. Whittemore on Sep 5, 2017 8:30:00 AM

This is a 5 minute read.

Are you looking to start something different like inbound marketing?

In case you are, and aren't quite sure what's involved and how to get started, we've put together just the guide you need. You can download it for reference offline, or simply explore it online.

It's called the Simplifier's Guide to Successful Inbound Marketing and we've organized it into nine chapters.

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Topics: inbound marketing, How Do I Get Started?

What is a Landing Page and How Does it Work?

Posted by Christine B. Whittemore on Aug 28, 2017 8:30:00 AM

This is a 7 minute read.

Do you know what a 'landing page' is and have you implemented one yet? 

If you haven't, let's explore what a landing page is, how it works and what your options are for getting started with them.

After all, landing pages are a valuable tool for lead generation and one that ~67% of medium-size companies regularly implement.

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Topics: inbound marketing

How To Get Found On Google

Posted by Christine B. Whittemore on Jul 10, 2017 8:30:00 AM

This is a 6 minute read.

Have you noticed how search results on Google are changing? In some cases, it's almost as if Google were reading your mind. It's not across all search queries - yet. It's happening, though. This evolution will affect how to get found on Google for your business.

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Topics: inbound marketing, Get Found, How Do I Get Started?

Developing Personas for Content Marketing

Posted by Christine B. Whittemore on Jun 26, 2017 8:30:00 AM

This is a 5 minute read.

Have you identified personas for your business? If yes, how do you tailor your content marketing to your personas?

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Topics: inbound marketing, content marketing

10 Visual Reasons for Pursuing Inbound Marketing

Posted by Christine B. Whittemore on May 22, 2017 8:30:00 AM

This is a 13 minute read.

Are you wondering how to generate more traffic to your website and identify more leads? If you are, you aren't aloneAccording to the 2017 State of Inbound Report, 63% of marketers say their top challenge is generating traffic and leads. 

And a good solution to that challenge is to generate traffic and leads through inbound marketing as the charts in this article support.

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Topics: inbound marketing, Get Found

Do You Know What Simple Marketing Now Is About?

Posted by Christine B. Whittemore on Jan 18, 2016 8:30:00 AM

This is a 4 minute read.

An interesting thing happens when you've been publishing blog articles for a long time. The people reading your content aren't always aware of what you actually do and what your business is about.

For that reason, I've created a short video to introduce you to Simple Marketing Now and welcome you to this website.

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Topics: inbound marketing, content marketing, About Us

Integrated Marketing Case Study Example: Harborside in Jersey City

Posted by Christine B. Whittemore on Jul 20, 2015 8:30:00 AM

This is a 4 minute read.

What strikes me as powerful in Mack-Cali's integrated marketing approach for Harborside, the development in Jersey City focused on attracting businesses and their workforces to work, live and hang out, is how important a role collaboration plays. That's what makes it such a terrific marketing case study example!

Why? Because it's not just about the buildings. It's about what's possible as a result of the buildings being where they are.

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Topics: inbound marketing, case studies, Digital Marketing

Why Inbound Marketing For Your Business?

Posted by Christine B. Whittemore on Apr 2, 2015 11:15:00 AM

This is a 10 minute read.

If you've not considered inbound marketing for your business, why not? Or, is it perhaps that you don't fully understand what it means and how it can benefit your business?

A Brief Overview of Inbound Marketing

After all, the term 'inbound marketing' has only been around for about ten years; it's been really gaining steam though in the past two to three years.

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Topics: inbound marketing

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