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Content Talks Business Blog

Helping Your Business Stand Out With Content

27 Inbound Marketing Assessment Questions

Posted by Christine B. Whittemore on Jan 9, 2018 8:30:00 AM

This is a 4 minute read.

Are you wondering how effective inbound is compared to traditional outbound marketing? Try these 27 inbound marketing assessment questions to figure out what you're missing out on.

What is Inbound Marketing?

Think how a magnet attracts iron... Similarly, inbound marketing makes use of content to attract visitors to your website.

Inbound marketing helps your business get found online because your content shows up in search by virtue of addressing topics of relevance to those searching.

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Topics: inbound marketing

How Does Business Blogging Fit Into Your Inbound Marketing?

Posted by Christine B. Whittemore on Dec 12, 2017 8:30:00 AM

This is a 6 minute read.

If you're serious about inbound marketing, you'll want to embrace business blogging. Why? Because the two fit together like hand and glove.

Here's how it all comes together.

Not Sure About Inbound Marketing?

If you aren't fully sure about inbound marketing, don't immediately discard the idea. You see, inbound marketing is all about attracting interested visitors to your website and business. You do that with remarkable, delicious, relevant content that you publish regularly on your business blog.

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Topics: Blogging, inbound marketing

Email Marketing Best Practices to Get More Business! (Infographic)

Posted by Christine B. Whittemore on Nov 7, 2017 8:30:00 AM

This is a 7 minute read.

If you're a business marketer and wondering about email marketing best practices, here are 119 facts worth exploring captured in an infographic.

Email remains particularly effective. Yes, that's right. Email hasn't disappeared and isn't about to. Think of all the applications and social networks which depend on email for verification, interaction [think notifications] and even as reminders to return to individual networks.

From a business perspective, emails are the most valuable customer asset available - when obtained legitimately and respected - for engagement, loyalty, relationship building and even sales.

Did you know that consumers who make purchases through marketing emails wind up spending 138% more than those who don't receive email offers?

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Topics: inbound marketing, email marketing

The What, Why and How of Content Topic Clusters

Posted by Christine B. Whittemore on Oct 24, 2017 8:30:00 AM

This is a 11 minute read.

In nature, clusters of fruit, flowers, plants, ice crystals, even constellations stand out. The individual units take on more importance by being associated or grouped with like-units.

The same goes for content. In fact, content topic clusters represent a better way to organize your website content so it stands out, given changes in search behavior. 

According to the definition Google kindly offered me (see image below), a cluster is "a group of similar things or people positioned or occurring closely together." The term has application in astronomy, linguistics, chemistry.... and also inbound marketing. The concepts that matter here are similarity and grouping.

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Topics: inbound marketing, content marketing

The Ultimate Guide to Pillar Content for Your Website

Posted by Christine B. Whittemore on Sep 19, 2017 8:30:00 AM

This is a 12 minute read.

Have you heard about pillar content (also called cornerstone content)? Are you wondering how it helps you get found in search and what it takes to develop content pillars for your own website?

Let's explore.

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Topics: inbound marketing, content marketing

DepositFix Offers HubSpot Payment Integration: Interview with Denis Lunev

Posted by Christine B. Whittemore on Sep 12, 2017 8:30:00 AM

This is a 6 minute read.

Imagine needing to connect a Hubspot form with PayPal so people registering for a training event can pay. What do you do? Luckily, there's DepositFix, the new HubSpot payment integration that Denis Lunev has developed.

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Topics: inbound marketing, HubSpot

Want to Start Something Different... Like Inbound Marketing?

Posted by Christine B. Whittemore on Sep 5, 2017 8:30:00 AM

This is a 5 minute read.

Are you looking to start something different like inbound marketing?

In case you are, and aren't quite sure what's involved and how to get started, we've put together just the guide you need. You can download it for reference offline, or simply explore it online.

It's called the Simplifier's Guide to Successful Inbound Marketing and we've organized it into nine chapters.

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Topics: inbound marketing, How Do I Get Started?

What is a Landing Page and How Does it Work?

Posted by Christine B. Whittemore on Aug 28, 2017 8:30:00 AM

This is a 7 minute read.

Do you know what a 'landing page' is and have you implemented one yet? 

If you haven't, let's explore what a landing page is, how it works and what your options are for getting started with them.

After all, landing pages are a valuable tool for lead generation and one that ~67% of medium-size companies regularly implement.

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Topics: inbound marketing

How To Get Found On Google

Posted by Christine B. Whittemore on Jul 10, 2017 8:30:00 AM

This is a 6 minute read.

Have you noticed how search results on Google are changing? In some cases, it's almost as if Google were reading your mind. It's not across all search queries - yet. It's happening, though. This evolution will affect how to get found on Google for your business.

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Topics: inbound marketing, Get Found, How Do I Get Started?

Developing Personas for Content Marketing

Posted by Christine B. Whittemore on Jun 26, 2017 8:30:00 AM

This is a 5 minute read.

Have you identified personas for your business? If yes, how do you tailor your content marketing to your personas?

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Topics: inbound marketing, content marketing