Do you embrace personas for your business? They're effective if you're looking for better customer engagement to drive more business, and should be part of your marketing efforts.

If you're looking for a reason to focus on customer personas for your business, I recommend that you read Everything that's wrong with retail summed up in one question. The article makes a strong case for personas as a means for connecting with profitable customers.

Granted, the article focuses on retail. However, it applies to all businesses including a small business. Here's why.

Do you know what a 'landing page' is and have you implemented one yet? 

If you haven't, let's explore what a landing page is, how it works and what your options are for getting started with them.

After all, landing pages are a valuable tool for lead generation and one that ~67% of medium-sized companies regularly implement.

What's your definition of 'inbound marketing'?

For me, it has everything to do with building trust so you generate the right leads for your business.

Interestingly, since publishing this article in July 2012, quite a few marketing automation companies in addition to HubSpot have committed to inbound marketing and defined the term.

Here are the top four I came across.

What are the signs that your inbound marketing efforts are generating success?

After all, you've been working intensely, publishing blog articles regularly and consistently, creating new offers and promoting those with call-to-action buttons and landing pages.

Are you wondering how effective inbound is compared to traditional outbound marketing? Try these 27 inbound marketing assessment questions to figure out what you're missing out on.

What is Inbound Marketing?

Think how a magnet attracts iron... Similarly, inbound marketing makes use of content to attract visitors to your website.

Inbound marketing helps your business get found online because your content shows up in search by virtue of addressing topics of relevance to those searching.

If you're serious about inbound marketing, you'll want to embrace business blogging. Why? Because the two fit together like hand and glove.

Here's how it all comes together.

Not Sure About Inbound Marketing?

If you aren't fully sure about inbound marketing, don't immediately discard the idea. You see, inbound marketing is all about attracting interested visitors to your website and business. You do that with remarkable, delicious, relevant content that you publish regularly on your business blog.