Have you heard about pillar content (also called cornerstone content)? Are you wondering how it helps you get found in search and what it takes to develop content pillars for your own website?
Let's explore.
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Have you heard about pillar content (also called cornerstone content)? Are you wondering how it helps you get found in search and what it takes to develop content pillars for your own website?
Let's explore.
Read MoreTopics: inbound marketing, content marketing
Do you know what a 'landing page' is and have you implemented one yet?
If you haven't, let's explore what a landing page is, how it works and what your options are for getting started with them.
After all, landing pages are a valuable tool for lead generation and one that ~67% of medium-sized companies regularly implement.
Topics: inbound marketing
Have you set up SMART marketing goals for your business?
SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Bound. SMART goals are possibly the most effective way of focusing attention and making things happen in your business.
When combined with inbound sales & marketing principles, SMART goals are a sure way of delivering on ROI. They force you to think deliberately about your actions and how they relate to the results you're trying to achieve. SMART goals help banish delusion-driven marketing.
>> See The State of Inbound Marketing: Banish Delusion-Driven Marketing!
Let's explore why SMART marketing goals are so effective and why you need them.
Read MoreTopics: inbound marketing
Are you wondering how to avoid spam filters? After all, a critical element of inbound marketing is being able to reach customers and prospects via email marketing messages on an ongoing basis so you can establish a relationship and nurture trust.
Especially if you've received permission from your visitors and prospects to do so (aka permission-based marketing). They've opted-in and want to hear from you.
Imagine how vexing, though, to have permission to send emails only to have all of your messages banished to the junk or spam folder without even the glimmer of an opportunity to connect with that person!
Read MoreTopics: inbound marketing, Digital Marketing
What's your definition of 'inbound marketing'?
For me, it has everything to do with building trust so you generate the right leads for your business.
Interestingly, since publishing this article in July 2012, quite a few marketing automation companies in addition to HubSpot have committed to inbound marketing and defined the term.
Here are the top four I came across.
Topics: inbound marketing
How important is it for you to build trust and cooperation? Aren't both an ongoing commitment you make to everyone your business touches?
And yet that commitment can become overwhelming. Nowadays, you need to be always-on, constantly figuring out how to develop and nurture ongoing relationships across tools and platforms that are forever in flux. Don't forget those critical in-real-life interactions!
Enter Simon Sinek who, during INBOUND 14, focused on the very topic of how to build trust and cooperation in an inbound marketing world.
Read MoreTopics: inbound marketing, customer loyalty
After all, you've been working intensely, publishing blog articles regularly and consistently, creating new offers and promoting those with call-to-action buttons and landing pages.
Topics: inbound marketing
Are you wondering how effective inbound is compared to traditional outbound marketing? Try these 27 inbound marketing assessment questions to figure out what you're missing out on.
Think how a magnet attracts iron... Similarly, inbound marketing makes use of content to attract visitors to your website.
Inbound marketing helps your business get found online because your content shows up in search by virtue of addressing topics of relevance to those searching.
Topics: inbound marketing
If you're serious about inbound marketing, you'll want to embrace business blogging. Why? Because the two fit together like hand and glove.
Here's how it all comes together.
If you aren't fully sure about inbound marketing, don't immediately discard the idea. You see, inbound marketing is all about attracting interested visitors to your website and business. You do that with remarkable, delicious, relevant content that you publish regularly on your business blog.
Topics: Blogging, inbound marketing
If you're a business marketer and wondering about email marketing best practices, here are 119 facts worth exploring captured in an infographic.
Email remains particularly effective. Yes, that's right. Email hasn't disappeared and isn't about to. Think of all the applications and social networks which depend on email for verification, interaction [think notifications] and even as reminders to return to individual networks.
From a business perspective, emails are the most valuable customer asset available - when obtained legitimately and respected - for engagement, loyalty, relationship building and even sales.
Did you know that consumers who make purchases through marketing emails wind up spending 138% more than those who don't receive email offers?
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Topics: inbound marketing, email marketing
