Have you heard about pillar content (also called cornerstone content)? Are you wondering how it helps you get found in search and what it takes to develop content pillars for your own website?
Let's explore.
Read MorePosted by Christine B. Whittemore on Jan 9, 2019 8:30:00 AM
This is a 12 minute read.Have you heard about pillar content (also called cornerstone content)? Are you wondering how it helps you get found in search and what it takes to develop content pillars for your own website?
Let's explore.
Read MoreTopics: inbound marketing, content marketing
Posted by Christine B. Whittemore on Jul 10, 2018 8:30:00 AM
This is a 8 minute read.Are you wondering how to avoid spam filters? After all, a critical element of inbound marketing is being able to reach customers and prospects via email marketing messages on an ongoing basis so you can establish a relationship and nurture trust.
Especially if you've received permission from your visitors and prospects to do so (aka permission-based marketing). They've opted-in and want to hear from you.
Imagine how vexing, though, to have permission to send emails only to have all of your messages banished to the junk or spam folder without even the glimmer of an opportunity to connect with that person!
Read MoreTopics: inbound marketing, Digital Marketing
Posted by Christine B. Whittemore on Apr 17, 2018 8:30:00 AM
This is a 9 minute read.What's your definition of 'inbound marketing'?
For me, it has everything to do with building trust so you generate the right leads for your business.
Interestingly, since publishing this article in July 2012, quite a few marketing automation companies in addition to HubSpot have committed to inbound marketing and defined the term.
Here are the top four I came across.
Topics: inbound marketing
Posted by Christine B. Whittemore on Mar 27, 2018 8:30:00 AM
This is a 8 minute read.How important is it for you to build trust and cooperation? Aren't both an ongoing commitment you make to everyone your business touches?
And yet that commitment can become overwhelming. Nowadays, you need to be always-on, constantly figuring out how to develop and nurture ongoing relationships across tools and platforms that are forever in flux. Don't forget those critical in-real-life interactions!
Enter Simon Sinek who, during INBOUND 14, focused on the very topic of how to build trust and cooperation in an inbound marketing world.
Read MoreTopics: inbound marketing, customer loyalty
Posted by Christine B. Whittemore on Jan 30, 2018 8:30:00 AM
This is a 9 minute read.After all, you've been working intensely, publishing blog articles regularly and consistently, creating new offers and promoting those with call-to-action buttons and landing pages.
Topics: inbound marketing
Posted by Christine B. Whittemore on Jan 9, 2018 8:30:00 AM
This is a 4 minute read.Are you wondering how effective inbound is compared to traditional outbound marketing? Try these 27 inbound marketing assessment questions to figure out what you're missing out on.
Think how a magnet attracts iron... Similarly, inbound marketing makes use of content to attract visitors to your website.
Inbound marketing helps your business get found online because your content shows up in search by virtue of addressing topics of relevance to those searching.
Topics: inbound marketing
Posted by Christine B. Whittemore on Dec 12, 2017 8:30:00 AM
This is a 6 minute read.If you're serious about inbound marketing, you'll want to embrace business blogging. Why? Because the two fit together like hand and glove.
Here's how it all comes together.
If you aren't fully sure about inbound marketing, don't immediately discard the idea. You see, inbound marketing is all about attracting interested visitors to your website and business. You do that with remarkable, delicious, relevant content that you publish regularly on your business blog.
Topics: Blogging, inbound marketing
Posted by Christine B. Whittemore on Nov 7, 2017 8:30:00 AM
This is a 7 minute read.If you're a business marketer and wondering about email marketing best practices, here are 119 facts worth exploring captured in an infographic.
Email remains particularly effective. Yes, that's right. Email hasn't disappeared and isn't about to. Think of all the applications and social networks which depend on email for verification, interaction [think notifications] and even as reminders to return to individual networks.
From a business perspective, emails are the most valuable customer asset available - when obtained legitimately and respected - for engagement, loyalty, relationship building and even sales.
Did you know that consumers who make purchases through marketing emails wind up spending 138% more than those who don't receive email offers?
Read MoreTopics: inbound marketing, email marketing
Posted by Christine B. Whittemore on Oct 24, 2017 8:30:00 AM
This is a 11 minute read.In nature, clusters of fruit, flowers, plants, ice crystals, even constellations stand out. The individual units take on more importance by being associated or grouped with like-units.
The same goes for content. In fact, content topic clusters represent a better way to organize your website content so it stands out, given changes in search behavior.
According to the definition Google kindly offered me (see image below), a cluster is "a group of similar things or people positioned or occurring closely together." The term has application in astronomy, linguistics, chemistry.... and also inbound marketing. The concepts that matter here are similarity and grouping.
Read MoreTopics: inbound marketing, content marketing
Posted by Christine B. Whittemore on Sep 12, 2017 8:30:00 AM
This is a 6 minute read.Imagine needing to connect a Hubspot form with PayPal so people registering for a training event can pay. What do you do? Luckily, there's DepositFix, the new HubSpot payment integration that Denis Lunev has developed.
Read MoreTopics: inbound marketing, HubSpot