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Setting Up Goals in Google Analytics: Digital Marketing Must-Have

Posted by Christine B. Whittemore on Nov 20, 2013 8:30:00 AM

This is a 9 minute read.

If you're curious about your website and how it supports your business, you'll want to set up goals in Google Analytics.

Setting up goals in Google Analytics has two benefits:

1. The process of identifying goals to set up forces you to think about the purpose of your website. 

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Topics: Digital Marketing, website evaluation, MarketingProfs

How To Get More Business? With Your Digital Store Front aka Website

Posted by Christine B. Whittemore on Feb 21, 2013 2:33:00 PM

This is a 3 minute read.

I'm preparing for a presentation next week about how your website is your most valuable marketing asset. After all, it works 24/7, it's the digital equivalent of a store front or office location and can be the most effective means for getting more business - assuming you do things right.

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Topics: Digital Marketing, website evaluation

Website Evaluations and the "About Us" Page

Posted by Christine B. Whittemore on Jul 11, 2012 9:45:00 AM

This is a 2 minute read.
One of my very favorite website pages is the ' About Us' page. It is the page or section I gravitate towards whenever I visit a new website. Not just to evaluate the website, but also to get a sense for the business behind the website.
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Topics: content marketing, website evaluation

Managing Online Reputation, Credibility & Trustworthiness: TalkFloor

Posted by Christine B. Whittemore on Feb 9, 2012 12:45:00 PM

This is a 3 minute read.

Managing Online Reputation, Credibility & Trustworthiness closes out the series of conversations with TalkFloor's Dave Foster about websites and building trust online. This last segment focuses on the role SEO [search engine optimization] plays in communicating credibility and trustworthiness to website visitors.

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Topics: managing online reputation, website evaluation

Website Evaluations: Menus and Navigation - TalkFloor Part 4

Posted by Christine B. Whittemore on Jan 5, 2012 9:50:00 AM

This is a 5 minute read.
Have you stopped to consider how important website menus and navigation are to your online experience?
 
In part 4 of my interview series with TalkFloor's  Dave Foster about website evaluations, we discuss the role that navigation plays in helping visitors to a website - and particularly a flooring retail website - find their way through a site.
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Topics: Floor Covering marketing, website evaluation

Website Evaluations: The Home Page on TalkFloor: Part 3

Posted by Christine B. Whittemore on Dec 22, 2011 3:18:00 PM

This is a 4 minute read.

When you come across a website Home Page, what is your immediate reaction? In part 3 of my interview series with TalkFloor's Dave Foster about website evaluations, we explore flooring retailer Home Pages and focus specifically on seven.

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Topics: Floor Covering marketing, website evaluation

Evaluating Websites on TalkFloor: Part 2

Posted by Christine B. Whittemore on Dec 15, 2011 9:45:00 AM

This is a 2 minute read.

In part 2 of my latest interview series with TalkFloor's Dave Foster, we continue the discussion about evaluating retailer websites from a consumer's perspective.

This segment is 10:26 minutes long and can be accessed by clicking on this link to TalkFloor's Floor Radio for Part 2.

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Topics: website evaluation

Evaluating Websites on TalkFloor's FloorRadio

Posted by Christine B. Whittemore on Dec 8, 2011 9:45:00 AM

This is a 2 minute read.

Dave Foster on TalkFloor.com has invited me to participate in a new interview series about evaluating retail websites on FloorRadio. For the series, we are referring to existing flooring retailer websites and highlighting the good, the bad, the interesting and offer lots of suggestions.

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Topics: Digital Marketing, website evaluation

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