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Helping Your Business Stand Out With Content

Social Media for Consumer Awareness: Natural Beauty Summit America

Posted by Christine B. Whittemore on Mar 6, 2012 5:00:00 PM

This is a 1 minute read.
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Topics: B2B Social Media, brand marketing, word-of-mouth marketing

Crafting Contagious Content Marketing: Jonah Berger's ASPECTS

Posted by Christine B. Whittemore on Aug 10, 2011 9:25:00 AM

This is a 5 minute read.

Better to craft contagious talkable content than focus on influentials says Jonah Berger, assistant professor of marketing at Wharton, who studies what makes products and ideas viral or talk-worthy in the consumer marketplace. Using the acrostic ASPECTS, Berger explained how to engineer content to make it more talkable during the June 30th, 2011 UnitedInsight Contagious Marketing event in New York City.

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Topics: content marketing, word-of-mouth marketing