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Social Media for Consumer Awareness: Natural Beauty Summit America

Posted by Christine B. Whittemore on Mar 6, 2012 5:00:00 PM

This is a 2 minute read.
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Coming up on May 14th and 15th at the Sheraton Hotel in New York City is Natural Beauty Summit America 2012, a forum for professionals in the beauty industry passionate about the natural care beauty segment which includes natural and organic cosmetics.

I'm excited because I've been invited to present on social media for consumer awareness. My presentation is titled The role of Social Media and Natural Buzz. Why online conversations matter?" and is part of a session on Day 1 titled "Living with and optimizing Social Media".

Furthermore, one of my co-presenters is Dominique Lahaix, founder and CEO of eCairn, a powerful social media marketing listening and engagement platform, which I use and love. Dominique has done considerable research exploring influence, communities and tribes and will share insights about the beauty business.

In addition to our session, Natural Beauty Summit America 2012 will address:

  • The Natural & Sustainable Beauty Market in the U.S
  • Consumer Insights on Natural Personal Care 
  • The latest issues in Beauty Regulation: European Model vs USA
  • Current and Future Natural Technologies
  • Entering the Era of Responsibility
  • Winning with Sustainable Beauty 

Given the importance of trust, authenticity, word-of-mouth and community endorsement for brands in the natural beauty industry, I expect to learn a great deal from this experience.

Because I am speaking, I am able to share with you a 10% Speaker’s Discount if you'd like to attend NBSA. Simply enter code WHInbsa when you register. [Note: every 4th attendee from the same company is invited free of charge.]

To register, click on this NBSA Online Registration Form.

To learn more about the NBSA program itself, click on this link for the agenda.

I look forward to seeing you there!


Topics: B2B Social Media, brand marketing, word-of-mouth marketing

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