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How To Tell If Your Social Networking Efforts Are Working?

Posted by Christine B. Whittemore on Jul 6, 2015 8:30:00 AM

This is a 8 minute read.

So you've picked a social network or two to focus on for your business. (See How To Pick Which Social Network To Focus On For Business?) How do you know if your networking efforts are working? Let's explore.

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Topics: B2B Social Media, Digital Marketing

How To Pick Which Social Network To Focus On For Business?

Posted by Christine B. Whittemore on Jun 29, 2015 8:30:00 AM

This is a 7 minute read.

If you're not personally active with social media, how do you figure out which social network to focus on for your business?

After all, there are so many social media networks and you can't possibly do them all. You don't want to, either, since that would either send you to the loony bin or distract you completely from running your business.

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Topics: B2B Social Media

Social Media Networks Roundup: Which Ones Matter to You?

Posted by Christine B. Whittemore on Oct 28, 2014 8:30:00 AM

This is a 8 minute read.

Social media and the various social media networks continue to morph rapidly. I hadn't realized how much until I undertook a research project focused on how younger users have embraced social media.

Social Media Networks Roundup Background

My research focused on 9 social media networks: Facebook, Flickr, Google+, Instagram, Meetup, Tumblr, Twitter, Vimeo and YouTube. It included overview resources, which mentioned others, too.

Several of these networks are ones I have been immersed in since launching my first blog in 2006 - for example, Flickr is how I hosted or found images for my blog; I experimented on Twitter with the marketing bloggers I had connected with, and did the same of Facebook when it opened up to non-college people. Meetup is a fabulous resource for connecting with like-minded people.

Two are ones I have little experience with: Vimeo and Tumblr. I favor YouTube - where I created a series called 'A Foot's Perspective' in 2008 - for video content and Blogger for written content instead.

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Topics: B2B Social Media, Digital Marketing

Planning a Customer Event? Add Social Media and Make It Social!

Posted by Christine B. Whittemore on Mar 19, 2014 8:30:00 AM

This is a 5 minute read.

An interesting thing happens when you embrace social media because of the value it brings to building relationships with customers. You want others to participate. You want them to get involved and experience for themselves the richness of the social experience and how it opens them up to exciting opportunities.

Unfortunately, that can be challenging for them: they're busy, have other priorities and may not be able to see the magic happen immediately upon launching a social networking profile.

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Topics: B2B Social Media, customer experience, customer loyalty, hashtags

Does Social Matter to Business? Social Media Bootcamp Highlights

Posted by Christine B. Whittemore on Feb 20, 2014 2:00:00 AM

This is a 9 minute read.

Although social media and business make for strange bedfellows, social matters intensely to business.

Social matters for getting found online, for connecting with customers, and for building strong networks or communities.

Why is social media so hard for business?

On one hand, social media and business belong together. After all, we're in business to connect with customers and develop relationships. Which means that we recognize the value of learning more about our prospects and customers, so we can be responsive and relevant based on what they need. Great salespeople know how important being social is: it enables them to actively listen and observe for insights. (Think How to Win Friends and Influence People.) They do so using all the tools available - from the telephone to networks such as LinkedIn.

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Topics: inbound marketing, B2B Social Media, content marketing, Digital Marketing

9 Top 2013 Articles on Social Media, Content and Inbound Marketing

Posted by Christine B. Whittemore on Dec 23, 2013 8:30:00 AM

This is a 6 minute read.

What's resonating with your readers? If you're creating content online and publishing blog articles, it's important to review results regularly - monthly as well as yearly.  The following 9 articles were the top read 2013 articles on Content Talks Business. If you've not read them, they are a good introduction. 

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Topics: inbound marketing, B2B Social Media, content marketing, Digital Marketing

How To Manage a LinkedIn Group? 12 Tips for Success

Posted by Christine B. Whittemore on Nov 6, 2013 9:37:00 AM

This is a 5 minute read.

If you're a B2B focused organization, you may have considered starting a LinkedIn group. You may also be wondering how to manage it.

Good news! In this article, I share with you 12 tips for successfully managing a LinkedIn Group.

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Topics: B2B Social Media, Digital Marketing, customer loyalty

Why Social Media for Business? TalkFloor Summary.

Posted by Christine B. Whittemore on Apr 24, 2013 9:45:00 AM

This is a 5 minute read.

At Surfaces 2013, Sarah Kelly and I teamed up for the second year to discuss social media and how to apply it to business. We had a blast!

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Topics: B2B Social Media, Digital Marketing

Social Listening and Trend Gazing: What Pinterest Offers

Posted by Christine B. Whittemore on Mar 21, 2013 9:41:00 AM

This is a 4 minute read.

Social media isn't only for networking. It's also a powerful tool for gathering insights and observing results that specific search terms generate. Consider it social listening or even social trend gazing. Although all social networks offer perspectives, in this case I'll focus on social listening with Pinterest.

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Topics: B2B Social Media, Digital Marketing

BuildDirect Uses Social Media to Connect With Customers

Posted by Christine B. Whittemore on Jan 23, 2013 9:44:00 AM

This is a 4 minute read.

Have you wondered how you might use social media to connect with customers? You can find out how during Surfaces 2013 during a panel discussion I will moderate.

You can also glean tips from this blog article!

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Topics: Floor Covering marketing, B2B Social Media, customer experience