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100+ Case Studies: Social Media Marketing Examples

Posted by Christine B. Whittemore on Sep 19, 2011 9:48:00 AM

This is a 17 minute read.

Great British Brands - Bird's Custard

[Added 9/17/2012: check out 200+ Case Studies: Social Media and Content Marketing Examples for more examples and case studies!]

I love coming across examples and case studies of companies using social media in their marketing. In fact, I've been including links to articles about such brands and companies in my weekly #PracticalMktr Twitter roundupblogpost and have 100+ examples to share with you.

I realize that there's more here than anyone can digest in one sitting. At the same, there's nothing more frustrating than trying to find examples and case studies of social media marketing being used successfully and coming up empty handed.  Consider this, then, a resource or reference for ideas about brands being practical with social media -- to which I will periodically post updates. Note that I've organized the references into categories...

Associations Using Social Media

National Sleep Foundation research via social media http://bit.ly/95potd

National Wildlife Federation @starfocus on using social media http://ow.ly/3NMJg

National Assn of Realtors used social media to take convention to bigger audience http://ow.ly/68uO3

Harnessing the communication power of new media from the Red Cross after Haiti http://bit.ly/aeYRcP

Salvation Army took bell ringing online this holiday http://ow.ly/3x6Lp 

 

Consumer Brands and Social Media

Aunt Jemima embraces social media & using employees http://ow.ly/42ltc

CocaCola's social media project includes local angles fr AdAge http://ow.ly/3xt8x

FastCo Design: Best Buy, Ford, CBS, Pepsi, P&G/Old Spice social media is Real, legitimate, where peeps R http://ow.ly/4tVps

How Conagra's brands build online communities http://ow.ly/5WXgw

Evenflo taps into breastfeeding social passion http://bit.ly/9sNF8w

Advice from Graco on how to use social media during a product recall http://bit.ly/b5Vd7r

Mrs. Meyer's cleaning products "unify, simplify, amplify" - http://ow.ly/5fhBM

How Golfsmith measures social ROI/hard, soft impact http://bit.ly/a9Ecc2

Tupperware to increase its social media presence per NYT: http://ow.ly/4WoFG

Learnings from Kodak on H2 apply social media to B2B based on B2C experience http://ow.ly/48VFr; Insights fr @BethLaPierre Kodak Chief Listening Officer http://ow.ly/3U1kS   

Imagine the power of constraints on yr biz. How LEGO revived its brand http://bit.ly/ap50gX; How LEGO supports growing network of fans: http://bit.ly/dxJrC4; Details on LEGO: fr toy company to multi-media brand http://ow.ly/4Caof

Social media marketing success story fr @lionbrandyarn via @JasonFalls http://bit.ly/bfSbas

Ravelry, the social network for knitters -Note what makes it successful http://ow.ly/5M33a

Orabrush on YouTube http://ow.ly/400HL Per WSJ, social media = reason for stardom http://ow.ly/400IX

Colgate Smile campaign combines user generated media via facebook photos, outdoor advertising http://ow.ly/5ALS4

Mattel: Ken is turning 50 and doing social media: http://ow.ly/4aweF

Recruit and raise awareness; Reckitt Benckiser's new branded social game. http://bit.ly/cdVikF

From Silly Bandz to Crocs, neat insights re: prolonging shelf life of fads fr Wharton http://bit.ly/9rtAD0

A marketing product success story: the vuvuzela "novelty, simplicity and local ingenuityhttp://bit.ly/9bTGlX

 

Social Media in Education

Social media finds place in classroom [and in NJ no less :-)] http://ow.ly/62zOT

 

Entertainment Brands and Social Media

Cirque du Soleil connects with fans via social media http://zd.net/cmV3yl

Conan O'Brien totally reinvented via Social Media http://bit.ly/9XY5SR

12 ways to keep creating like Coldplay - insights http://ow.ly/3MVwE 

Brilliant use of user-generated content to strengthen Disney brand and magic http://bit.ly/a3Zpqf 

Power of Twitter: making 400 year old theater come alive C Moliere Goes Twitter http://bit.ly/goTqrv

 

Financial Services and Social Media

How to integrate social media from First Direct - a Bank! http://ow.ly/5WXQM

How H&R Block use social media to help customers thru tax season stress http://ow.ly/5qCcr

Advice fr TurboTax's chelsea marti re: using Twitter, becoming service all-star http://bit.ly/cW4KzR

Morgan Stanley testing social media interaction with clients http://ow.ly/5ffJn

Here's how Northwestern Mutual is using Social Media 2 'provide financial security over a lifetime" http://ow.ly/3pKYE 

I'm excited about having Square set up: http://ow.ly/52hZt

 

Government and Social Media

Social media & government: tapping quora for eDemocracy experiment http://ow.ly/42lij 

NASA and social media. Wow! http://bit.ly/aj2Whm

Social media = key way for IRS to reach taxpayer audience http://ow.ly/5GrTI

Social media used in Newark, NJ during blizzard emergency fr @CoryBookerhttp://ow.ly/3vXFJ

Obama & Foursquare: http://ow.ly/68vbQ Coming election will be very interesting for continued social media evolution

Everything begins with listening! Fr @FastCompany - Social Democracy: White House Learns to Listen http://ow.ly/5ukcw

Interesting use of blogs for internal Army Corps of Engineers communications http://ow.ly/4HHYa

US Army social media handbook 2011 http://ow.ly/5jQBU

 

Healthcare and Social Media

QR codes used to access fresh content related to #AORN2011 congress: http://ow.ly/4hvxS 

Advice on making QR codes useful. Example: hospitals http://ow.ly/4xc55

Social media applies to healthcare. Interview w @DanaMLewis http://ow.ly/4zR5y

 

Social Media and Home, Building Related Products

Benjamin Moore Experts Exchange Facebook app? http://bit.ly/bgO9eF 

BuildDirect's @RobertBanks on being included in Mashable's how 12 CEOs & Founders use web video http://bit.ly/acBdyY

 

Hospitality and Social Media

Fascinating glimpse into how Roger Smith hotel uses social media to engage with visitors http://bit.ly/ciqnE2

Social Media Skiing: Vail Combines Facebook, Gowalla, Nike+ 4 Better Experience http://tinyurl.com/3yppyo7

 

Legal Brands and Social Media

Wow! Social media tweaks defense strategy in Casey Anthony trial http://ow.ly/5M3IP

 

Museums, Libraries and Social Media

Ck out Monterey Bay Aquarium integrated ad campaign "Share the Love" http://ow.ly/5KxOG refers to Call To Axn

How social media adds dimension to the museum experience http://ow.ly/4tYQs

5 ways museums R reaching digital audiences http://ow.ly/62VxO

Using social media to design a library under short deadlines: http://ow.ly/622ct

 

Pharmaceuticals Brands Do Social Media

Big Pharma becomes immersed socially, successfully! Eli Lilly & Lilypad blog http://ow.ly/5ReZF [Note: you need access to Ragan to read entire article.]

 

Publishing and Social Media

The New Rules for Branding your biz online fr Inc. Maghttp://ow.ly/3MVO3 

Practical QR code wisdom fr #CMI http://ow.ly/5RjKB

Publishing model turned upside down? Twitter helps unfinished book hit #1 fr WSJ http://ow.ly/5IDVT

Can hyperlocal news make money? Patch and NYT's The Local as examples http://ow.ly/48T4T

Publishing without publishers aka the Magalog fr NYT http://ow.ly/3Ix5u

How the White Pages are harnessing hyperlocal and mobile: http://ow.ly/5F1gx

4 Social Media lessons fr book publishing http://ow.ly/4tVbk 

Download Inbound Marketing 101 to get Found Online!

Real Estate Brands and Social Media

Enjoyed this interview w @Century 21 Bev Thorne re: using social media to connect with home buyers http://ow.ly/48Wwn

Advice in Social Real Estate Goes To Stars w/Katrina Campins http://bit.ly/b584P6

 

Religion and Social Media

Bishops urged to embrace social media to evangelize effectively http://bit.ly/buUm0k 

Interesting discussion online/offline RT @David_Rogers: Pastor: Don't Give Up #SocialMedia For Lent [NPR] http://n.pr/eCdtPy

 

Retail Brands Using Social Media

Best Buy plans to expand Twelforce beyond Twitter to Facebook where more people hang out http://bit.ly/cc6bf8; Charlene Li cites Best Buy as example of company thoughtfully using social media http://bit.ly/9Hdlwr

Amazon, Best Buy, Dell among top social brands + 4 phases of social commerce development fr Altimeter http://bit.ly/aL9vFl

FastCo Design: Best Buy, Ford, CBS, Pepsi, P&G/Old Spice social media is Real, legitimate, where peeps R http://ow.ly/4tVps

How 1-800 Flowers uses Facebook to engage w customers http://ow.ly/44tMy 

How restaurants use Twitter including Chipotlehttp://bit.ly/a0ZTBT

Example of @sandy_carter Social Business: Domino's. Uses social media to reinvent company http://ow.ly/5FlaZ; Intense @Ramon_Deleon from Domino's Twitter axn in: http://slidesha.re/b5sE4t & Tulsa social media info fr @partyaficionado Listen, interact, B real

MacDonald's is engaging employees around globe socially http://bit.ly/dynsaU 

Betsey Johnson debuts Facebook Places campaign http://bit.ly/9NdleP 

How @OscarPRGirl engages via Twitter for Oscar de la Rentahttp://bit.ly/brS9wb

Check out @MissMisc post on Boutique Point G & how they they used social media to build their biz. http://bit.ly/a0Ysif

Eileen Fisher interview. Love the simplicity of vision and execution http://bit.ly/dvS4tc

What's yr take on TwitterFashionweek site http://fashionweek.twitter.com/ ? For b/ground: http://bit.ly/b3F7U3

How Home Depot is integrating social media with social sales rep. Brilliant! http://ow.ly/55ZfK

Fascinating blow-by-blow report on Home Depot v. Jetblue engaging customers on FB http://bit.ly/anFufx

Elf alert! Macy's unleashes 10k elves around country. Find 1; remake it. Daily clues on Facebook, Twitter http://ow.ly/62en2

How Radio Shack uses Foursquare: http://ow.ly/4GLSm

@WholeFoods Marla Erwin is wonderfully wise: 6 ways to avoid social media catastrophe http://ow.ly/4pZR1; Whole Foods and social media: to educate, interact, keep brand, culture fresh: http://ow.ly/68nvR

 

Social Activism

How Greenpeace uses social media to promote rainforest agenda with Mattel: http://ow.ly/5qmJe

The Plastiki Project - cross-platform social media with a purpose http://bit.ly/cnIn53 Analyzing the Plastiki Project: using social tools to build global audience http://bit.ly/9tNU4E

Citizen scientists + social media to help prevent frog extinction http://ow.ly/5jQZ9 

 

Social Media and Sports Brands

Way cool! Rules of engagement from NBA social media war room http://ow.ly/5cCFf 

5Qs with NHL's Michael Lorenzo http://bit.ly/a8Rqhk

How blackberry used video to engage NHL sports loving young men http://ow.ly/4lZnq

 

Technology and Social Media

How blackberry used video to engage NHL sports loving young men http://ow.ly/4lZnq

Interview w/ Joe Fernandez about Klout influence scores http://ow.ly/4kn8h

Skype launches @skype4business http://bit.ly/9T97eM

"Build social DNA into every employee" Interview with SAP’s social media director http://bit.ly/cr5tlK

Learn fr Intel's wise @Ekaterina who shares what small businesses can learn from social media http://ow.ly/5LIMw; Inside Intel's FB attack strategy. Wisdom from @ekaterina during SxSW panel http://ow.ly/4LJZg

20 min video re: how HP created its social media center of excellence http://ow.ly/50i4v

Perspective on IBM, social business & future: http://ow.ly/5LJ0Y

Google project oxygen on h2 become a better manager http://ow.ly/4ekEe [note reg may b requ'd]; Geolocation is getting interesting! Google unveils Hotpot, reco engine for Google Places http://on.mash.to/cEiNVJ

Why we have too few women leaders @TEDWomen talk w Facebook's Sheryl Sandberg http://ow.ly/3t7yS 

Facebook case study "Officer Ludwighttp://bit.ly/9QSGhu

LinkedIn continues to evolve per FastCo. http://ow.ly/4x5LS Becoming mo like Facebook?

Interesting use of Twitter: to pinpoint dropped calls & improve service for phone cos http://bit.ly/dxN2cG

Who Knew re Yahoo's web series? Fascinating blip-vert like summaries: http://ow.ly/5ReRA 

 

Transportation Brands and Social Media

Real world example: how Delta connected social media and customer service http://ow.ly/5qCZ5

Delta monitors Twitter to address customer complaints http://bit.ly/cEcoH4 

Blow-by-blow report on Home Depot v. Jetblue engaging customers on FB http://bit.ly/anFufx #practicalmktr

H2 hail a London cabbie using @tweetalondoncab http://bit.ly/cspCyi

Using social media to humanize your brand http://bit.ly/bXiez1 #practicalmktr advice from Boeing

Conversation w yr car or TV show w/ 'the' HOF? Toyota & salesforce.com make it real... http://ow.ly/55YX8

How Ford blends digital with branded content - interview w Scott Kelly http://ow.ly/4ipfd 

Interview w/ Fords @ScottMonty http://bit.ly/bfpwg4

FastCo Design: Best Buy, Ford, CBS, Pepsi, P&G/Old Spice social media is Real, legitimate, where peeps R http://ow.ly/4tVps

 

TV Programs and Social Media

How to meld TV program w social media: Anthony Bourdain @NoReservation http://ow.ly/4n6eS

AMC Talks Mad Men Marketing = fascinating observations http://bit.ly/9GZKHB; Don Draper inspires career tips http://bit.ly/a2uNs5

Lessons from Iron Chef [a favorite :-)]. Here for PR: http://ow.ly/4x58u

5 Social Media learnings inspired by 'Jersey Shorehttp://bit.ly/bCOQ9R

Marvelous descptn of 5 lessons marketers can learn from Mr. Rogers by @Sam_Ford http://bit.ly/bZpaJz

Bravo @sesamestreet! This is truly engaging content #CMI - smart, relevant, talkworthy http://bit.ly/byYTZc 

 

What's your reaction to all of these examples? How might you use them in your conversations about social media marketing? I'd love to hear.

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Image credit: Great British Brands - Bird's Custard on Flickr.

Topics: B2B Social Media, case studies, brand marketing

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