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Content Talks Business Blog

Helping Your Business Stand Out With Content

How To Get Found On Google

Posted by Christine B. Whittemore on Jul 10, 2017 8:30:00 AM

This is a 6 minute read.

Have you noticed how search results on Google are changing? In some cases, it's almost as if Google were reading your mind. It's not across all search queries - yet. It's happening, though. This evolution will affect how to get found on Google for your business.

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Topics: inbound marketing, Get Found, How Do I Get Started?

10 Visual Reasons for Pursuing Inbound Marketing

Posted by Christine B. Whittemore on May 22, 2017 8:30:00 AM

This is a 13 minute read.

Are you wondering how to generate more traffic to your website and identify more leads? If you are, you aren't aloneAccording to the 2017 State of Inbound Report, 63% of marketers say their top challenge is generating traffic and leads. 

And a good solution to that challenge is to generate traffic and leads through inbound marketing as the charts in this article support.

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Topics: inbound marketing, Get Found

How Media Relations Can Drive SEO For Business

Posted by Christine B. Whittemore on Feb 15, 2016 8:30:00 AM

This is a 6 minute read.

'Brain games' or 'brain games for adults' -- which do you think is the better keyword phrase for driving SEO for business? And, then, how do you do it?

Gini Dietrich, CEO of PR firm Arment Dietrich and author of Spin Sucks, explained during her presentation titled How To Use Media Relations To Drive SEO during INBOUND15.

Here are highlights from the presentation.

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Topics: Get Found, content marketing, Digital Marketing, SEO & Search Tips

Simple Marketing Solutions For Getting Found Online? Be Intensely Focused!

Posted by Christine B. Whittemore on Aug 3, 2015 8:30:00 AM

This is a 7 minute read.

Perhaps the most profound of simple marketing solutions I can offer you for getting found online is to be very, very intensely focused on your core customer persona.

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Topics: Get Found, content marketing, Digital Marketing

Planning a Campaign? Try an Inbound Marketing Campaign!

Posted by Christine B. Whittemore on Dec 4, 2013 10:30:00 AM

This is a 3 minute read.

I have an offer for you that has to do with marketing campaigns. It's a new guide titled "How to Create Effective Inbound Marketing Campaigns."

I'm excited about it because it puts into context how to make a marketing campaign effective for converting website visitors into leads and eventually customers.

It also has nothing to do with traditional marketing campaigns.

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Topics: inbound marketing, Get Found, content marketing

How To Get Started with Paid Search to Get Found Online: 15 Tips

Posted by Christine B. Whittemore on Sep 17, 2013 9:38:00 AM

This is a 5 minute read.

Curious about how to get started with paid search to get found online? Read these 15 tips!

Paid Search - aka PPC, pay-per-click, using Google Adwords - can be valuable for testing out keywords and ideas, how well an offer converts on your site, for example, as well as to jump start traffic to your website (see 4 Ways Paid Search Can Support Inbound Marketing).

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Topics: Get Found, How Do I Get Started?, SEO & Search Tips

Filtering Content For Meaning to Get More Business

Posted by Christine B. Whittemore on Dec 12, 2012 9:43:00 AM

This is a 4 minute read.

How do you find meaning online when there's so much content out there? Twitter epitomizes the challenge: it's a firehose of information - especially if you follow many people. It's intimidating if you're new, and can be exhausting if you're experienced. It can also being exhilarating when you find meaningful content. So, how do you filter for meaning to get more business?

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Topics: Get Found, content curation

Data on Why 'Get Found Online' Matters in Marketing: ZMOT, Pew, GE Capital

Posted by Christine B. Whittemore on Oct 16, 2012 9:45:00 AM

This is a 4 minute read.

I love data! Not just Star Trek Data, but also numbers data that provides marketing perspective on how people navigate online during their purchase process.

The latest data I've found comes from ZMOT, Pew and GE Capital. All three sources confirm how important getting found online is.

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Topics: Get Found, Digital Marketing

Online Marketing Tips from Coverings Central 2012

Posted by Christine B. Whittemore on Apr 24, 2012 9:45:00 AM

This is a 2 minute read.

Coverings 2012 introduced a fabulous educational, social and interactive concept to the show: Coverings Central which took place on the show floor.

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Topics: Get Found, Digital Marketing

Get Found Online To Redefine Beauty: Beyond Beauty Blog Interview

Posted by Christine B. Whittemore on Mar 27, 2012 9:42:00 AM

This is a 3 minute read.

An interesting aspect of 'get found online' is redefining industry concepts. In this case, it's an opportunity to redefine beauty.

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Topics: Get Found, customer loyalty