The question "how do I get more business?" comes up frequently when I speak with small and medium business owners.
They find that many tried and true marketing tools aren't as effective as they used to be and many new social and digital tools are confusing. What, then, to do to get more business? Here are 13 tips to start the ideas flowing! I bet you have more!
Topics: B2B Social Media, Get Found, lead generation, How Do I Get Started?
What's your take on why blogs for business?
Do you consider them useful? A necessary evil? Something to run away from? A digital doodad with possibilities, but too confusing to pay much attention to right now?
I consider blogs critical for business. In fact, I can't imagine any business serious about connecting with customers and getting found online being without one.
Without a blog, how do you create meaningful content for your customers?
Have you noticed how search results on Google are changing? In some cases, it's almost as if Google were reading your mind. It's not across all search queries - yet. It's happening, though. This evolution will affect how to get found on Google for your business.
Read MoreTopics: inbound marketing, Get Found, How Do I Get Started?
Are you wondering how to generate more traffic to your website and identify more leads? If you are, you aren't alone. According to the 2017 State of Inbound Report, 63% of marketers say their top challenge is generating traffic and leads.
And a good solution to that challenge is to generate traffic and leads through inbound marketing as the charts in this article support.
Read MoreTopics: inbound marketing, Get Found
'Brain games' or 'brain games for adults' -- which do you think is the better keyword phrase for driving SEO for business? And, then, how do you do it?
Gini Dietrich, CEO of PR firm Arment Dietrich and author of Spin Sucks, explained during her presentation titled How To Use Media Relations To Drive SEO during INBOUND15.
Here are highlights from the presentation.
Read MoreTopics: Get Found, content marketing, Digital Marketing, SEO & Search Tips
Perhaps the most profound of simple marketing solutions I can offer you for getting found online is to be very, very intensely focused on your core customer persona.
Read MoreTopics: Get Found, content marketing, Digital Marketing
I have an offer for you that has to do with marketing campaigns. It's a new guide titled "How to Create Effective Inbound Marketing Campaigns."
I'm excited about it because it puts into context how to make a marketing campaign effective for converting website visitors into leads and eventually customers.
It also has nothing to do with traditional marketing campaigns.
Topics: inbound marketing, Get Found, content marketing
Curious about how to get started with paid search to get found online? Read these 15 tips!
Paid Search - aka PPC, pay-per-click, using Google Adwords - can be valuable for testing out keywords and ideas, how well an offer converts on your site, for example, as well as to jump start traffic to your website (see 4 Ways Paid Search Can Support Inbound Marketing).
Topics: Get Found, How Do I Get Started?, SEO & Search Tips
How do you find meaning online when there's so much content out there? Twitter epitomizes the challenge: it's a firehose of information - especially if you follow many people. It's intimidating if you're new, and can be exhausting if you're experienced. It can also being exhilarating when you find meaningful content. So, how do you filter for meaning to get more business?
Topics: Get Found, content curation
I love data! Not just Star Trek Data, but also numbers data that provides marketing perspective on how people navigate online during their purchase process.
The latest data I've found comes from ZMOT, Pew and GE Capital. All three sources confirm how important getting found online is.
Topics: Get Found, Digital Marketing
