If you're looking for an overview of the Best of 2011 Digital Visibility Advice, I recommend that you visit Webbiquity's Best Web Presence Optimization Guides and Tips of 2011.
Not only does it include valuable references on a topic that affects business people and marketers from multiple perspectives - i.e., how to get found online, but I was thrilled to pieces to discover it also includes reference to an article I wrote for Content Marketing Institute!
Web Presence Optimization (WPO) Guides and Insights
SEO, Social Media and WPO
7 ways to make SMO work in the post-Google age by iMedia Connection
Online Reputation Management and WPO
6 Ways to Manage Your Online Reputation by Content Marketing Institute [Note: this is my article!!!]
Online Sentiment and Link Building by Search Engine Journal
Me, Myself and I: Helping to manage your identity on the web by Google Public Policy Blog
Comments, reactions? Would you add to this list? What are your thoughts on the notion of "web presence" optimization?