It shouldn't come to you as a surprise that I believe intensely in content marketing. For a business, the point of content marketing is online visibility and connecting with customers. And more!
(If you are surprised, please read New Business Blogging Guide From Simple Marketing Now! and How Do I Write Good Blog Articles? Focus on Your Customers! and How Business Blogging Fits Into Inbound Marketing just to pick a few recent articles on the subject.)
Content marketing means that you are committed to creating content online for your website, your blog and your social networks. It means that your customers are top of mind as you develop your online content. Otherwise it isn't effective.
Content marketing enables a business to effectively and efficiently connect with potential customers, particularly as they start the purchase process researching online via a search engine.
As such, content marketing is a discipline your business needs to commit to. Otherwise, you had better be ready for your business to go the way of the buggy whip. Remember those? Buggy whips used to be a thriving business, until they became irrelevant when cars replaced horses...
I'm happy to report that I'm not the only one to have such strong feelings about online content and content marketing!
>>Nora DePalma, principal of O'Reilly/DePalma invited me to contribute on the subject of content marketing to the O'Reilly/DePalma Blog. The result is an article titled What’s the Point of Content Marketing?
I invite you to read it and share your perspective. What are your thoughts about content marketing? Do you see the point of it? Why/why not?
Thank you, Nora and O'Reilly/DePalma, for the opportunity to make the point for content marketing!