11 Tips for Creating Unforgettable Flooring Experiences
How do you go about creating unforgettable flooring experiences for your customers? Does it involve ...
What Great Brands Do With Mission Statements: 27 Examples
What's your opinion of mission statements? Do you use them or ignore them completely? Would you think ...
How Does Adversity Make You Stronger? Author Joseph Michelli Explains
Given the intensity of adversity that the COVID-19 pandemic has caused, how much stronger have you become? ...
How To Write A Persuasive Email
A persuasive email is akin to the holy grail for marketers. It's one that will get opened, and read, and ...
The Importance of Customer Experience to Business and Inbound Marketing
I bet you love your customers. After all, without them you wouldn't be in business. How much time, though, do ...
Bathrooms Affect Retail Experience Say Studies
Were you aware that bathrooms affect the retail experience? A clean bathroom encourages shoppers to linger ...
Customer Satisfaction: Do You Assume or Have you Asked?
How satisfied are your customers? Do you know or, do you simply assume that customer satisfaction with you is ...
How Valuable Is Social Networking for Business?
Back in 2012, Jon Trivers and I engaged in a public debate in Floor Covering Weekly about the value of social ...
How Visual is Your Online Customer Experience?
Have you noticed how intensely visual the online customer experience has become? From idea books on Houzz,to ...
Tallying Up 7 Persuasive Content Marketing Resources
Have you noticed references to #persuasion around you? I have and decided on tallying up several of these ...
Is Your Customer Experience Driven To Delight the Mercedes-Benz Way?
Is your customer experience driven to delight customers the Mercedes-Benz way? In other words, is every ...
How To Create Persuasive Email Marketing With Nancy Harhut
Persuasion matters in business. How effective we are at it reflects how well we understand the needs of ...
Provoke Creative Content Marketing With Lateral Thinking
If you've been doing content marketing for any period of time, chances are you've hit at least one wall where ...
StoryTelling The Business Way With Ron Ploof
I need to share a business story with you about storytelling the business way. It starts out this way... Once ...
How Great Brand Building Creates Extraordinary Experiences
If you are grappling with how to build your brand so you can create truly extraordinary experiences for your ...
Steve Rubel Talks Inbound Content Challenges at #INBOUND15
Wondering how to deal with the biggest inbound content challenges facing us? According to Steve Rubel, the ...
Does Your Customer Experience Express Love and Thoughtfulness?
When you're in a relationship, thoughtfulness indicates that love's involved. Assuming you love your ...
Social Media Marketing Lessons: The Met's Sree Sreenivasan #BRITEConf
When's the last time you visited the Met - virtually or in person? There are social media marketing lessons ...
How Location Makes For Great Customer Experience: David R. Bell at #BRITEConf
Whether you are a physical retailer or an ecommerce based one, location matters. That's according to David R. ...
Connecting With Customers In A World of Demand: Doritos At #BRITEconf 2015
Have you noticed how connecting with customers has gotten more challenging? Gone are the days when brands ...
Digital Marketing Brings Your Business To Life!
Wondering how to breathe new life into your store or business? One solution is through digital marketing so ...
How Digital-Physical Mashups Affect Inbound Marketing and Retail
Do you believe that digital businesses will wipe out physical ones? If yes, you won't be too interested in ...
Retail Experience POV: What Does Your Brand Stand For?
I like to focus on the retail experience because it represents the ultimate opportunity to bring together the ...
What Great Brands Do By Denise Lee Yohn
Have you wondered what great brands - such as Amazon, Starbucks, Apple, IBM and Zappos - do to consistently ...
Gazing into the Future of the Customer Experience: 11 Observations
So, what's ahead for the customer experience? Having just participated in a thought-provoking conversation on ...
Top 6 Customer Experience Articles for 2013 on Flooring The Consumer
How much do you think about the customer experience you've created? Not just the one you offer via your store ...
Why Bother With Social Media Marketing Strategy?
Lots of people are still asking themselves is participating in social media worthwhile for a business. Are ...
Happy Thanksgiving From Simple Marketing Now!
I wish you, your friends and families a most wonderful Thanksgiving on behalf of all of us at Simple ...
7 Customer Experience Insights from Charity: Water
Are you familiar with Charity:Water? Founded in 2006, the organization has reimagined how donating money for ...
Content + Context For Customer Relevance and Relationship
Have you noticed that there's more stuff than ever being pushed out via email, blog articles, social updates, ...
Duane Reade Customers Want Therapy from Retail Experience
If you've spent time in New York City, you're probably familiar with Duane Reade, the drugstore chain. Your ...
Intuit: Innovation, Customer Experience, BRITE 13
At this year's 2013 BRITE Conference, Kaaren Hanson, Vice President of Innovation at Intuit, shared deep ...
Why Customers Want Transparency: Example Healthcare
Do you enjoy having the wool pulled over your eyes when you are shopping, while trying to make an informed ...
Does Your Content Marketing Have a Point-of-View? Patagonia's Does.
Want to experience remarkable content marketing? Check out a company with a strong point-of-view, willing to ...
Reinventing, Re-Imagining the Customer Experience
The online customer experience has become more efficient for customers than traditional retail experiences. ...
What's Ahead for the Customer Experience in 2013?
What do you think is ahead for the customer experience? Think back on 2012 and what resonated. Now look ahead ...
Social Media in Action: FLOFORM Countertops Connects With Customers
In anticipation of Surfaces 2013 and the panel discussion I am moderating titled "Social Media in Action: ...
11 Top Customer Experience Articles From Flooring The Consumer: 2012
Here follow the 11 most read customer experience articles from Flooring The Consumer in 2012.
Me, My Dad and the Quicken User Experience
How much do you think about your customer's user experience?
Customer Experience is Still Climbing Out: Bathroom Blogfest 2012
Welcome to the 7th annual Bathroom Blogfest, focused on the customer experience! This year's theme - Still ...
How to Lose IBM Customers: Preposterous Verizon Customer Experience
How to Lose a (Lot of) Customer(s) in 3 Easy Steps, or Verizon Snubs IBM We recently heard from a retired IBM ...
Customer Loyalty: 5 Marketing Blogs to Follow
I had a nice surprise when I came across an article from Terrapinn's Total Customer Blog - which focuses on ...
How IKEA Creates an Apple-Like Retail Experience
In his book The Apple Experience: Secrets to Building Insanely Great Customer Loyalty, Carmine Gallo refers ...
Simple Marketing at Retail and Getting Back to Basics
What retail examples have you come across where businesses deliberately try, not to obsure, but rather to ...
PSFK's Future of Retail 2012: Intense Business Innovation
Do you ever wonder about the future of retail? Especially given the collision of technology - digital and ...
Business Innovation and Creativity Via John Cleese
Before talking about John Cleese, I want to bring up someone else. Paco Underhill has frequently referred to ...
Showrooming Precipitates Retail Business Innovation
When I visited my Dad last weekend, he handed me an article from the Wall Street Journal titled Can Retailers ...
11 Ideas for Connecting With Customers - Not All Based on Technology!
Granted, we're living in an age of unprecedented technological innovation with unheard of means for ...
3 Steps For Getting More Customers While Juggling
One of the challenges associated particularly with the retail experience has to do with handling multiple ...
The Pike Place Fish Market Customer Experience: World Class Great!
So much for having the best of intentions to delight you with a story about customer experience... inspired ...
3 Retailers Redefine Retail Experience: NRF 'This Is Retail' Contest
Have you followed the NRF 'This is Retail' Contest? The three winning retailers truly redefine the retail ...
Avoiding 'Paradox of Choice' When Connecting With Customers
I've been thinking intensely about connecting with customers online and the role that content plays. At the ...
The Online Retail Experience: Ecommerce Best Practices
What makes for an outstanding online retail experience? There's finding a site that engages you from multiple ...
Happiness and Customer Experience: Interview with Bernd Schmitt
During BRITE '12, Columbia Business School Professor Bernd Schmitt introduced "Happy Customers Everywhere", ...
JetBlue Reinvents Airline Customer Experience
Have you flown JetBlue yet? I had my first experience with the airline last week traveling to and from ...
Connecting With Customers: 4 Tips Based on Surfaces Highlights
Although about Surfaces 2011, the insights captured in this Floor Covering Weekly article, published in the ...
DSW: a Retail Experience for Shoe Lovers
The DSW - aka Designer Shoe Warehouse - retail experience focuses intensely on conveniently bringing together ...
Zappos' Online Retail Experience: Powered By Customers
Zappos' website - aka its online retail experience - strikes me as being 'powered by customers'. Would you ...
Evaluating Blogs: Social Flooring Index Reviews
Perhaps you are aware that I've been monitoring the 'social state of flooring' via the Social Flooring Index ...
Getting More Customers By Articulating Expectations: Sandy Smith
If you consider the negative experiences you've been exposed to and compare them to the truly delightful, ...
Designing Customer Experience: IIDA's Cheryl Durst Talks Trends
I love discussions about trends, particularly ones that affect the customer experience. I wasn't disappointed ...
Best Business Marketing Blogs of 2012 Include Flooring The Consumer!
I'm so proud! BuyerZone has just published its list of The 20 Best Business Marketing Blogs of 2012 and ...
Customer Loyalty and Satisfaction: 3 Lessons From Ace Hardware
The local retail experience fascinates me. As much as customers use online tools for research and even ...
Want More Customers? Offer Opt-in Email, Text Messages
For organizations wanting to get more customers, I recommend offering visitors and customers the option to ...
What Goes Into a Thoughtful Retail Experience?
I admire retail thoughtfulness, the kind of careful attention to details that communicates to customers that ...
Sustainability and Flooring Marketing: 'Green Should Feel Good'
' Green should feel good' appeared in the January 17-31, 2011 issue of Floor Covering Weekly. Although ...
Using Senses For Connecting With Customers
An article in VMSD titled Soul Searching: How to trigger an emotional connection with your shopper bemoans ...
Two Small Business Marketing Ideas From Uniqlo
Have you heard of Uniqlo? I hadn't until I visited the Uniqlo SoHo store in June 2010 with my friend David ...
How Not To Get More Business: 7 eMail Retail Experience Horrors!
So, you survived the holidays and the associated retail frenzy while maintaining the spirit of the season! ...
MegaBus Customer Service Experience: Communication Matters
Have you traveled yet via the reinvented express bus service experience that BoltBus, MegaBus or Vamoose ...
Connecting With Customers: Holiday 2011 Observations
'Tis the Season when retail shines and shows off enticing retail experience approaches. After all, it's the ...
Social Media Examples: Car Dealers
I love coming across examples of businesses and industries using social media effectively. This should come ...
Connecting with Customers: Maximize Waiting Time
I hate wasting time. It generates too many negative feelings - including wanting to never deal with that ...
Marketing To Women, The Retail Experience, Manny Llerena and Flooring
How important are the retail experience and marketing to women to your business? They should matter to you. ...
Customers Want Solutions From The Retail Experience
This article titled " Customers want solutions" appeared in the October 4/11, 2010 issue of Floor Covering ...
Hospitality, Trust and the Retail Experience
One of my very favorite moments in Star Trek: The Next Generation has Worf stating "Good Tea, Nice House" in ...
Wow Your Customers, Starting with The Zappos Retail Experience
If you are serious about the retail experience, you are surely paying attention to Zappos which embodies an ...
Bathroom Blogfest 2011 Has Begun!
If you are new to the Bathroom Blogfest, I welcome you. It's a yearly event during which bloggers from a wide ...
Disney Times Square Retail Experience Reflects Modern Brand
Leave it to Disney or Apple to come up with a truly engaging retail experience. What's even more appealing is ...